---
title: "Search terms — procter & gamble - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/procter-gamble/search-terms"
last_updated: "2026-08-11T19:23:06.346Z"
locale: en
meta:
  description: "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — procter & gamble - Flapen"
---

# **procter & gamble**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 29Conversion 73Competition 56Returns 99Price range 86Avg price 93Brand share 16Review moat 24Quality gap 68

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.53–$57.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$686K**

$686K/yr · 456K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,948.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms