---
title: "Procter & Gamble — $686K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/procter-gamble"
last_updated: "2026-08-10T16:32:54.851Z"
locale: en
meta:
description: "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $686K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Procter & Gamble — $686K/yr Amazon US Niche (2026) - Flapen"
---
# **procter & gamble**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 29Conversion 73Competition 56Returns 99Price range 86Avg price 93Brand share 16Review moat 24Quality gap 68
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.53–$57.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$686K**
$686K/yr · 456K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,948.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, procter & gamble is a $686K/yr Amazon United States market (456K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Apr–Jun–Jul–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **procter & gamble market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$665K–$887K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **76%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**1%**
- DedCool39% - TYLER CANDLE COMPANY20% - Mavwicks13% - Downy13% - Lumintrail10% - Tide5% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, Jun, Jul, Nov, Dec · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/us/health-household/procter-gamble/trend)
## **Top procter & gamble search terms**
- **dedcool laundry detergent**60K/yr+35.5%6.7% conv. - **diva dryer sheets**25K/yr+83.9%7.9% conv. - **mavwicks luxury laundry detergent**24K/yr+10.9%3.8% conv. - **downy bliss**48K/yr-35.9%2.8% conv. - **downy bliss fabric softener**34K/yr-28.1%1.5% conv. - **tyler diva dryer sheets**19K/yr+21.7%9.0% conv. - **tide febreze laundry detergent**21K/yr-18.8%6.4% conv. - **dedcool dryer sheets**13K/yr+44.5%15.8% conv. - **sand and fog laundry detergent**14K/yr+59.5%0.1% conv. - **tyler dryer sheets**7K/yr+97.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/procter-gamble/search-terms)
## **Top procter & gamble products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$34K10%$69K15%$103K20%$137K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DedCool Liquid Laundry Detergent in Xtra Milk | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$32.80**3.8★418 rev](https://www.amazon.com/dp/B0D87PQ895) [2**Tyler Candle Diva Dryer Sachets 8 Glamorous Reusable Dryer Sachets 2 Pack (4 per Pack) Bundle with Lumintrail Stain Remover Pen Home Laundry Softener Sheets Scent for Clean Fabric Detergent Beads**Lumintrail**$24.33**4.5★1,567 rev](https://www.amazon.com/dp/B099NVXW7X) [3**Tyler Diva Dryer Sachets**TYLER CANDLE COMPANY**$12.18**4.4★5,959 rev](https://www.amazon.com/dp/B001R8ZLRG) [4**DedCool Dryer Sheets in Xtra Milk | 40 Count | Non-Toxic Vegan Fabric Softener Sheets | Bergamot Vanilla & Amber Scent | Softens & Freshens**DedCool**$11.31**4.1★618 rev](https://www.amazon.com/dp/B0D87RR5RQ) [5**DedCool Liquid Laundry Detergent in 01 Taunt | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$33.69**3.8★418 rev](https://www.amazon.com/dp/B0G8RFVPRX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance (Sheet (pack of 2)) including a BG Stain remover Pen**TYLER CANDLE COMPANY**$22.87**1 rev1mo ago](https://www.amazon.com/dp/B0H4S9S917) [**Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance**TYLER CANDLE COMPANY**$15.35**1 rev1mo ago](https://www.amazon.com/dp/B0H4S4NNJK) [**DedCool Liquid Laundry Detergent in 01 Taunt | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$33.69**418 rev6mo ago](https://www.amazon.com/dp/B0G8RFVPRX) [**Tyler Diva Glamorous Sachet Reusable Dryer Sheets Luxury Home Fragrance Collection 8 Count with Olivi Stain Remover Pen 2 Pack Bundle**Kinara**$24.91**79 rev6mo ago](https://www.amazon.com/dp/B0G6KGYCS5) [**DedCool Liquid Laundry Detergent in Milk | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$34.43**418 rev8mo ago](https://www.amazon.com/dp/B0G22CLKQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance (Sheet (pack of 2)) including a BG Stain remover Pen**TYLER CANDLE COMPANY**$22.87**5.0★**▲ 222%**](https://www.amazon.com/dp/B0H4S9S917) [**Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance**TYLER CANDLE COMPANY**$15.35**5.0★**▲ 220%**](https://www.amazon.com/dp/B0H4S4NNJK) [**DedCool Liquid Laundry Detergent in Xtra Milk | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 120 Washes | 64 fl oz**DedCool**$54.61**3.8★**▲ 181%**](https://www.amazon.com/dp/B0FYHPWCXJ) [**Tyler Diva Glamorous Sachet Reusable Dryer Sheets Luxury Home Fragrance Collection 8 Count with Olivi Stain Remover Pen 2 Pack Bundle**Kinara**$24.91**4.4★**▲ 98%**](https://www.amazon.com/dp/B0G6KGYCS5) [**DedCool Liquid Laundry Detergent in 01 Taunt | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz**DedCool**$33.69**3.8★**▲ 79%**](https://www.amazon.com/dp/B0G8RFVPRX)
**~~View all trending →~~**
## **What buyers say about procter & gamble**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Clean Scent”*
**Ease Of Cleaning**3%
*“The perfect clean”*
**Value For Money**2%
*“Good value for the money”*
**Quality-Overall**2%
*“It feels high quality and luxurious”*
**Durability**2%
*“It really durable and really strong”*
**Cleansing**2%
*“Effective at cleaning”*
**Soft Feel**1%
*“Feels Luxurious”*
**Advertised Vs Actual Product**1%
*“Just as advertised”*
**Ease Of Use**1%
*“Easy to use”*
**Freshness**1%
*“Clean and fresh”*
### **What buyers complain about **
**Smell**46%
*“Kinda funky smell”*
**Value For Money**13%
*“Very expensive”*
**Durability**2%
*“doesnt last”*
**Size-Overall**2%
*“Its a small container”*
**Ease Of Cleaning**1%
*“no cleaning power”*
**Allergies**1%
*“broke out in a brutal rash”*
**Leak-Proof**1%
*“it was leaking out of the bottle”*
**Washability**1%
*“I dont put this in the washing machine because its not good for my clothes”*
**Advertised Vs Actual Product**1%
*“This was not as advertised”*
**Dilute/Watery**1%
*“The consistency is very watery”*
### **Top return reasons **
**Smell**70%
**Leak-Proof**10%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Value For Money**3%
**Product Condition**1%
**Functionality-Overall**1%
**Strength**1%
**Thickness**1%
**Dilute/Watery**0%
## **Common questions**
- **Is procter & gamble profitable to sell on Amazon United States?**
- The niche generates $686K/yr across 25 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the procter & gamble niche?**
- 7 brands and 84 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in procter & gamble?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for procter & gamble peak?**
- Demand peaks in Jan–Apr–Jun–Jul–Nov–Dec; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the procter & gamble niche?**
- Listings span $9.53–$57.04; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)