---
title: "Probiora — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/probiora"
last_updated: "2026-08-11T00:44:42.862Z"
locale: en
meta:
description: "Niche score 51/100 · $255K/yr market · 61K searches/yr. A concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $255K/yr market · 61K searches/yr. A concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Probiora — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **probiora**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Market size 47Growth 23Conversion 76Competition 13Returns 100Price range 31Avg price 91Brand share 18Review moat 78Quality gap 90
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$56.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****440.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$255K**
$255K/yr · 61K searches
**Price range**
**Okay****$14.72–$291.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, probiora is a $255K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **probiora market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$171K–$228K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#2,420**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**4%**
- PurDentix37% - PureDenfix Max33% - Dentavia14% - BioGaia5% - BioSchwartz3% - Atlantis Nutrition3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/probiora/trend)
## **Top probiora search terms**
- **purdentix**31K/yr-8.6%2.9% conv. - **purdentix for gums and teeth**14K/yr+34.5%2.8% conv. - **purdentix probiotics lozenges**10K/yr-38.1%2.4% conv. - **pur dentix**4K/yr+24.9%3.3% conv. - **pur dentix probiotics lozenges**3K/yr-15.1%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/probiora/search-terms)
## **Top probiora products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 30 Chewable Tablets**PurDentix**$62.69**3.5★270 rev](https://www.amazon.com/dp/B0DQM1VWD6) [2**PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (1)**PureDenfix Max**$28.57**4.2★58 rev](https://www.amazon.com/dp/B0F4Y6J8FN) [3**PurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)**Dentavia**$42.64**4.2★10 rev](https://www.amazon.com/dp/B0FN435NRG) [4**PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (2)**PureDenfix Max**$43.16**4.3★20 rev](https://www.amazon.com/dp/B0F4Y4NFHC) [5**PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets**PurDentix**$291.88**3.5★270 rev](https://www.amazon.com/dp/B0DSG8HKYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)**Dentavia**$42.64**10 rev11mo ago](https://www.amazon.com/dp/B0FN435NRG) [**Puredentum Max for Gums and Teeth Health & Fresh Breath - 40 Billion CFU Advanced Oral Probiotics for Mouth Bad Breath Capsule Supplement**ProDentim Max**$29.26**201 rev11mo ago](https://www.amazon.com/dp/B0FLQMJ4XS) [**PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (2)**PureDenfix Max**$43.16**20 rev1y ago](https://www.amazon.com/dp/B0F4Y4NFHC) [**Oral Probiotics 11 Billion CFU with M18 A12 Oral Probiotics for Mouth Bad Breath for Adults Dry Mouth Gum Health & Gum Restore Chronic Halitosis Fresh Breath 60 Lozenges (Mint Flavor)**Aditesiou**$21.12**24 rev1y ago](https://www.amazon.com/dp/B0F139TG9M) [**PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets**PurDentix**$291.88**270 rev1y ago](https://www.amazon.com/dp/B0DSG8HKYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PurDentix-X - Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath | Oral Probiotics for Mouth & Bad Breath Support | Dental Health - 60 Capsules (Non chewable)**Dentavia**$42.64**4.2★**▲ 113%**](https://www.amazon.com/dp/B0FN435NRG) [**Puredentum Max for Gums and Teeth Health & Fresh Breath - 40 Billion CFU Advanced Oral Probiotics for Mouth Bad Breath Capsule Supplement**ProDentim Max**$29.26**4.1★**▲ 90%**](https://www.amazon.com/dp/B0FLQMJ4XS) [**BioGaia Prodentis | Oral Probiotics | Promotes Healthy Gums & Teeth | Defends Against Bad Breath & Dental Problems | Improves Oral Health | Mint Flavored | 30 Dental Probiotic Lozenges**BioGaia**$19.63**4.4★**▲ 65%**](https://www.amazon.com/dp/B07JC27112) [**PureDenfix Max Extra Strength Probiotic Supplement with 40 Billion CFU Supports Teeth Gums Ear Nose Throat & Digestive Health 60 Capsules (1)**PureDenfix Max**$28.57**4.2★**▲ 59%**](https://www.amazon.com/dp/B0F4Y6J8FN) [**PurDentix Oral Health Probiotic 4-Strain Formula for Healthy Gums Teeth & Fresh Breath 180 Chewable Tablets**PurDentix**$291.88**3.5★**▲ 48%**](https://www.amazon.com/dp/B0DSG8HKYJ)
**~~View all trending →~~**
## **What buyers say about probiora**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**17%
*“Good for teeth”*
**Breathability**13%
*“helped with breath”*
**Taste-Overall**10%
*“Great taste”*
**Quality-Overall**6%
*“The quality is very impressive”*
**Tooth Sensitivity**5%
*“my gums are less sensitive”*
**Ease Of Use**5%
*“It was easy enough to take”*
**Value For Money**4%
*“Worth every penny”*
**Efficiency**3%
*“Effective”*
**Flavor**3%
*“Nice flavor”*
**Advertised Vs Actual Product**3%
*“The product performs as promised”*
### **What buyers complain about **
**Value For Money**12%
*“Price is too high”*
**Oral Hygiene**10%
*“My dentist did not know what to do with me”*
**Functionality-Overall**8%
*“This product didnt help my issues with my gums”*
**Taste-Overall**7%
*“Don't like the taste”*
**Breathability**6%
*“One lozenge after lunch fixes bad breath”*
**Moist/Dry**5%
*“Make your mouth dry”*
**Allergies**4%
*“Gave me a terrible itchy rash”*
**Ingredients-Overall**2%
*“It may have the good ingredients in it until you see the other ingredients in it that is very harmful to your health”*
**Ease Of Chewing/Swallowing**2%
*“Hard to Chew”*
**Durability**2%
*“it doesnt last long”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Water Resistance**50%
## **Common questions**
- **Is probiora profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the probiora niche?**
- 8 brands and 16 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in probiora?**
- Top complaints mined from reviews: Value For Money, Oral Hygiene, Functionality-Overall. The return rate is 0.0%.
- **When does demand for probiora peak?**
- Demand peaks in Mar; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the probiora niche?**
- Listings span $14.72–$291.88; the average listing price is $56.95 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.
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