---
title: "Prima Protein Bar — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/prima-protein-bar"
last_updated: "2026-08-11T16:01:28.439Z"
locale: en
meta:
description: "Niche score 58/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Prima Protein Bar — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **prima protein bar**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 18Conversion 41Competition 26Returns 100Price range 95Avg price 95Brand share 0Review moat 94Quality gap 90
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.43**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.33–$59.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****114.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.8M**
$1.8M/yr · 1.4M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, prima protein bar is a $1.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prima protein bar market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.4M–$3.2M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- PRIMA ANCESTRAL PROTEIN BAR46% - Jacob29% - Equip19% - Lineage Provisions5% - Perfect Bar2%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -13.1% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/prima-protein-bar/trend)
## **Top prima protein bar search terms**
- **prima**689K/yr-37.5%0.3% conv. - **lineage protein bars**54K/yr>1,000%0.9% conv. - **jacob protein bar**152K/yr-19.6%12.3% conv. - **prima bars**75K/yr+112.2%9.3% conv. - **equip protein bars**67K/yr+2.4%4.6% conv. - **prima protein bars**45K/yr+220.3%7.2% conv. - **prima protein bar**143K/yr-35.4%5.9% conv. - **jacob bar**27K/yr-25.0%8.0% conv. - **prima bar**19K/yr+24.0%6.0% conv. - **equip prime bar**18K/yr-26.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/prima-protein-bar/search-terms)
## **Top prima protein bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$90K10%$179K15%$269K20%$359K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial**Jacob**$45.54**4.0★441 rev](https://www.amazon.com/dp/B0DHW75WF8) [2**Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack**PRIMA ANCESTRAL PROTEIN BAR**$22.62**3.3★84 rev](https://www.amazon.com/dp/B0GJTS3DQN) [3**PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free**PRIMA ANCESTRAL PROTEIN BAR**$27.84**3.5★89 rev](https://www.amazon.com/dp/B0GJV3DRN9) [4**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count**Equip**$48.23**4.2★111 rev](https://www.amazon.com/dp/B0FXXKFV3Z) [5**PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack**PRIMA ANCESTRAL PROTEIN BAR**$27.51**4.0★57 rev](https://www.amazon.com/dp/B0GJTXWNGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count**Equip**$47.89**46 rev3mo ago](https://www.amazon.com/dp/B0GWJYH6P1) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count**Equip**$47.91**59 rev3mo ago](https://www.amazon.com/dp/B0GSWXC352) [**Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count**Perfect Bar**$18.33**125 rev4mo ago](https://www.amazon.com/dp/B0GQ6YPDTL) [**Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack**PRIMA ANCESTRAL PROTEIN BAR**$22.62**84 rev5mo ago](https://www.amazon.com/dp/B0GJTS3DQN) [**PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free**PRIMA ANCESTRAL PROTEIN BAR**$27.84**89 rev5mo ago](https://www.amazon.com/dp/B0GJV3DRN9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-Pack**Lineage Provisions**$59.27**4.1★**▲ 113%**](https://www.amazon.com/dp/B0FLKBKN6V) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count**Equip**$47.89**4.2★**▲ 113%**](https://www.amazon.com/dp/B0GWJYH6P1) [**Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count**Equip**$47.91**4.4★**▲ 110%**](https://www.amazon.com/dp/B0GSWXC352) [**Perfect Bar Protein + Prebiotics Chocolate Peanut Butter Protein Bar 20g Protein Grass-Fed Whey 6g Fiber With 3g Prebiotics Gluten-Free Non-GMO 2.4 Ounce Bar 7 Count**Perfect Bar**$18.33**4.4★**▲ 106%**](https://www.amazon.com/dp/B0GQ6YPDTL) [**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**Lineage Provisions**$42.02**4.7★**▲ 104%**](https://www.amazon.com/dp/B0DWTHFGK6)
**~~View all trending →~~**
## **What buyers say about prima protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**23%
*“High protein”*
**Taste-Overall**21%
*“no weird after taste”*
**Ingredients-Overall**9%
*“Amazing ingredients”*
**Flavor**8%
*“Amazing flavor”*
**Quality-Overall**4%
*“Quality Bar”*
**Texture/Consistency-Overall**4%
*“Texture is soft”*
**Ease Of Chewing/Swallowing**2%
*“easy to eat”*
**Sweetness**2%
*“I also love that they use honey for sweetness”*
**Ease Of Cleaning**2%
*“Very clean product”*
**Value For Money**1%
*“Reasonably priced”*
### **What buyers complain about **
**Taste-Overall**24%
*“Gross taste”*
**Value For Money**8%
*“A little expensive”*
**Texture/Consistency-Overall**7%
*“The texture is off”*
**Flavor**6%
*“No flavor”*
**Nutritional Content**5%
*“Not high protein”*
**Ease Of Chewing/Swallowing**4%
*“hard to chew”*
**Sweetness**3%
*“it's a completely different kind of sweetness in these bars”*
**Oily/Greasy**2%
*“My main problem is how dripping greasy they are”*
**Ingredients-Overall**2%
*“Great ingredients, horrible taste”*
**Stale/Rotten/Spoiled**1%
*“Gross”*
### **Top return reasons **
**Taste-Overall**41%
**Flavor**14%
**Hard Feel**7%
**Stale/Rotten/Spoiled**5%
**Storage Temperature**5%
**Advertised Vs Actual Product**5%
**Moist/Dry**3%
**Thickness**2%
**Thin**2%
**Alcohol Flavor**2%
## **Common questions**
- **Is prima protein bar profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 16 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the prima protein bar niche?**
- 5 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in prima protein bar?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for prima protein bar peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the prima protein bar niche?**
- Listings span $18.33–$59.27; the average listing price is $39.43 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.
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