---
title: "Presto Tissues — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/presto-tissues"
last_updated: "2026-08-10T07:42:27.216Z"
locale: en
meta:
  description: "Niche score 46/100 · $152K/yr market · 60K searches/yr · $22.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $152K/yr market · 60K searches/yr · $22.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Presto Tissues — $152K/yr Amazon US Niche (2026) - Flapen"
---

# **presto tissues**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 16Conversion 92Competition 23Returns 100Price range 81Avg price 94Brand share 10Review moat 21Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.67**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$1.17–$79.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$152K**

$152K/yr · 60K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****11,871**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, presto tissues is a $152K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **presto tissues market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**8K–10K**</dd><dd>avg 250–500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$181K–$227K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**11.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#281**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**88%**</dd>

<dt>**Out of stock**</dt><dd>**2.1%**</dd>

<dt>**Avg brand age**</dt><dd>**54 months**</dd>

<dt>**Avg seller age**</dt><dd>**155 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**115**

**Top-5 brand share**

**96%**

Top 20: 100%

**Top-5 click share**

**72%**

Top 20: 100%

**Open market**

**2%**

- Amazon Basics50% - Presto!31% - Kleenex6% - Spakon6% - Tork2% - PATIKIL2% - Open — no brand owns it (2 brands, 2%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

1K750Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

[**Open Trend **](https://flapen.com/research/us/health-household/presto-tissues/trend)

## **Top presto tissues search terms**

- **amazon basics facial tissue**11K/yr-9.8%14.8% conv. - **presto tissues**8K/yr-4.0%18.7% conv. - **bulk facial tissue**6K/yr-15.4%5.9% conv. - **empty tissue boxes for crafts**6K/yr-35.8%0.7% conv. - **amazon basics tissue**4K/yr-4.4%10.4% conv. - **empty tissue boxes**8K/yr-45.1%0.8% conv. - **bulk tissue boxes**4K/yr-6.7%8.0% conv. - **tissue in bulk**3K/yr-23.4%1.7% conv. - **case of tissues**3K/yr-20.9%8.9% conv. - **amazon basic facial tissue**3K/yr-21.4%18.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/presto-tissues/search-terms)

## **Top presto tissues products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$30K30%$46K40%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)](https://m.media-amazon.com/images/I/31KhU5gD8bL.jpg)**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**4.2★12,187 rev](https://www.amazon.com/dp/B09C2ZVVHJ) [2![Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary](https://m.media-amazon.com/images/I/51BbkHrt3rL.jpg)**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**4.5★22,853 rev](https://www.amazon.com/dp/B0846PGGMM) [3![Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues Colorful Boxes 1188 Count (18 Packs of 66) (Packaging May Vary)](https://m.media-amazon.com/images/I/512uf-Ztw6L.jpg)**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues Colorful Boxes 1188 Count (18 Packs of 66) (Packaging May Vary)**Presto!**$18.87**4.5★22,853 rev](https://www.amazon.com/dp/B07Y48YCJX) [4![Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary](https://m.media-amazon.com/images/I/31HBlVP0NuL.jpg)**Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary**Amazon Basics**$24.86**4.2★12,187 rev](https://www.amazon.com/dp/B09C31HQZH) [5![Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary](https://m.media-amazon.com/images/I/419WqsQhYvL.jpg)**Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary**Amazon Basics**$5.89**4.5★8,229 rev](https://www.amazon.com/dp/B09C31HJYF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary](https://m.media-amazon.com/images/I/51BbkHrt3rL.jpg)**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**22,853 rev6mo ago](https://www.amazon.com/dp/B0846PGGMM) [![Amazon Basics 2-Ply Facial Tissue 160 Count](https://m.media-amazon.com/images/I/31oqZv9spDL.jpg)**Amazon Basics 2-Ply Facial Tissue 160 Count**Amazon Basics**$1.17**224 rev1y ago](https://www.amazon.com/dp/B09DXVB8YF) [![PATIKIL 4x3x1 Paper Soap Box with Window 30 Pack Homemade Soap Boxes Oval Presents Packaging Boxes for Birthday Christmas DIY Craft White](https://m.media-amazon.com/images/I/31ALbO1V83L.jpg)**PATIKIL 4x3x1 Paper Soap Box with Window 30 Pack Homemade Soap Boxes Oval Presents Packaging Boxes for Birthday Christmas DIY Craft White**PATIKIL**$9.84**19 rev2y ago](https://www.amazon.com/dp/B0CHM2TJ6X) [![Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)](https://m.media-amazon.com/images/I/31KhU5gD8bL.jpg)**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**12,187 rev4y ago](https://www.amazon.com/dp/B09C2ZVVHJ) [![Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary](https://m.media-amazon.com/images/I/31HBlVP0NuL.jpg)**Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary**Amazon Basics**$24.86**12,187 rev4y ago](https://www.amazon.com/dp/B09C31HQZH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Kleenex Professional Facial Tissue Bulk (21606) 2-Ply White Flat Facial Tissue Boxes for Business (125 Tissues/Box 48 Boxes/Case 6 000 Tissues/Case)](https://m.media-amazon.com/images/I/41x5aFeOUgL.jpg)**Kleenex Professional Facial Tissue Bulk (21606) 2-Ply White Flat Facial Tissue Boxes for Business (125 Tissues/Box 48 Boxes/Case 6 000 Tissues/Case)**Kleenex**$79.63**4.5★**▲ 59%**](https://www.amazon.com/dp/B0040ZOF2U) [![Kleenex Professional Facial Tissue Bulk (03076) 2-Ply White Flat Facial Tissue Boxes for Business Convenience Case (125 Tissues/Box 12 Boxes/Case 1 500 Tissues/Case)](https://m.media-amazon.com/images/I/414fiFzZjuL.jpg)**Kleenex Professional Facial Tissue Bulk (03076) 2-Ply White Flat Facial Tissue Boxes for Business Convenience Case (125 Tissues/Box 12 Boxes/Case 1 500 Tissues/Case)**Kleenex**$26.37**4.5★**▲ 53%**](https://www.amazon.com/dp/B0040ZOD68) [![Kleenex Professional Facial Tissue Bulk (21400) 2-Ply White Flat Boxed Format Designed for Business (100 Tissues/Box 36 Boxes 3 600 Sheets/Case)](https://m.media-amazon.com/images/I/41cHv81R8lL.jpg)**Kleenex Professional Facial Tissue Bulk (21400) 2-Ply White Flat Boxed Format Designed for Business (100 Tissues/Box 36 Boxes 3 600 Sheets/Case)**Kleenex**$55.43**4.5★**▲ 39%**](https://www.amazon.com/dp/B0040ZOF2A) [![Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary](https://m.media-amazon.com/images/I/51BbkHrt3rL.jpg)**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**4.5★**▲ 35%**](https://www.amazon.com/dp/B0846PGGMM) [![Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary](https://m.media-amazon.com/images/I/419WqsQhYvL.jpg)**Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary**Amazon Basics**$5.89**4.5★**▲ 34%**](https://www.amazon.com/dp/B09C31HJYF)

**~~View all trending →~~**

## **What buyers say about presto tissues**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**24%

*“much cheaper”*

**Soft Feel**16%

*“Soft tissues”*

**Quality-Overall**15%

*“Decent quality”*

**Thickness**5%

*“The 2-ply thickness feels comfortable”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Durability**3%

*“Hold up Well”*

**Strength**3%

*“very happy with this tisuess are strong”*

**Color**2%

*“Color selection is good”*

**Size-Overall**2%

*“I actually prefer this size”*

**Absorbency**2%

*“Great absorbency”*

### **What buyers complain about **

**Hard Feel**30%

*“Extremely hard”*

**Quality-Overall**11%

*“Average quality”*

**Thickness**5%

*“They are thicker than expected”*

**Value For Money**4%

*“More expensive,”*

**Allergies**3%

*“Absolute worst on skin”*

**Texture/Consistency-Overall**3%

*“Horrible texture”*

**Ease Of Use**2%

*“Difficult to get out of the box”*

**Material Quality**2%

*“Materially worse than name brands”*

**Sinus Relief**2%

*“Red irritated nose”*

**Smell**2%

*“They stink”*

### **Top return reasons **

**Size-Overall**38%

**Advertised Vs Actual Product**14%

**Hard Feel**7%

**Material Quality**6%

**Shape/Style**5%

**Value For Money**5%

**Quality-Overall**4%

**Smell**3%

**Moist/Dry**3%

**Leak-Proof**2%

## **Common questions**

<dl>

<dt>**Is presto tissues profitable to sell on Amazon United States?**</dt><dd>The niche generates $152K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (46/100).</dd>

<dt>**How competitive is the presto tissues niche?**</dt><dd>8 brands and 115 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.</dd>

<dt>**What do buyers complain about in presto tissues?**</dt><dd>Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.</dd>

<dt>**When does demand for presto tissues peak?**</dt><dd>Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.</dd>

<dt>**What does it cost to enter the presto tissues niche?**</dt><dd>Listings span $1.17–$79.63; the average listing price is $22.67 (sweet spot $15–$100). The average incumbent carries 11,871 reviews — the moat a new listing must climb.</dd>

</dl>

## **Related niches in Health & Household**

- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)