---
title: "Prepasted Toothbrushes Individually Wrapped — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/prepasted-toothbrushes-individually-wrapped"
last_updated: "2026-08-10T02:23:43.006Z"
locale: en
meta:
description: "Niche score 51/100 · $85K/yr market · 55K searches/yr · $19.11 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $85K/yr market · 55K searches/yr · $19.11 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Prepasted Toothbrushes Individually Wrapped — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **prepasted toothbrushes individually wrapped**
**Worth a look**
Shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.
Market size 21Growth 21Conversion 80Competition 50Returns 97Price range 83Avg price 85Brand share 46Review moat 24Quality gap 52
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.46–$53.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,895**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 55K searches
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, prepasted toothbrushes individually wrapped is a $85K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prepasted toothbrushes individually wrapped market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$76K–$96K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**18%**
- Brushee29% - Brusheez29% - GuruNanda8% - Navona7% - Malisseladi5% - Avistar4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/prepasted-toothbrushes-individually-wrapped/trend)
## **Top prepasted toothbrushes individually wrapped search terms**
- **prepasted toothbrushes individually wrapped**11K/yr+4.5%4.5% conv. - **toothbrushes with toothpaste on them**6K/yr+2.4%6.3% conv. - **brushee**9K/yr-15.7%7.9% conv. - **brusheez**10K/yr-11.0%4.0% conv. - **brusheez kids electric toothbrush**10K/yr-34.2%6.9% conv. - **toothpaste toothbrush**5K/yr+8.9%2.6% conv. - **brushee on the go**3K/yr+57.3%11.6% conv. - **brushee toothbrush on the go**285/yr-98.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/prepasted-toothbrushes-individually-wrapped/search-terms)
## **Top prepasted toothbrushes individually wrapped products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (24-Pack)**Brushee**$19.98**4.3★4,495 rev](https://www.amazon.com/dp/B07PFKZJWQ) [2**Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Sparkle the Unicorn)**Brusheez**$19.12**4.5★25,213 rev](https://www.amazon.com/dp/B07N8GCMTX) [3**Brusheez Kids Electric Toothbrush Set - Safe & Effective for Ages 3+ - Parent Tested & Approved with Gentle Bristles 2 Brush Heads Rinse Cup 2-Minute Timer & Storage Base (Pepper the Dino)**Brusheez**$18.60**4.5★25,213 rev](https://www.amazon.com/dp/B07N8DQF7X) [4**Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping**Navona**$9.60**4.4★221 rev](https://www.amazon.com/dp/B0FQ24L1CV) [5**Colgate Max Fresh Wisp Disposable Mini Travel Toothbrushes Peppermint 24 Count (Pack of 4)**Colgate**$22.12**4.7★28,244 rev](https://www.amazon.com/dp/B071DPCBQG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (12-Pack)**Brushee**$9.98**40 rev8mo ago](https://www.amazon.com/dp/B0G2648SRW) [**Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping**Navona**$9.60**221 rev8mo ago](https://www.amazon.com/dp/B0FQ24L1CV) [**EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct**EchoRid**$9.94**385 rev8mo ago](https://www.amazon.com/dp/B0FZT37SYC) [**GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct**GuruNanda**$13.94**505 rev9mo ago](https://www.amazon.com/dp/B0FVXK375G) [**36 Pack Mini Disposable Toothbrushes 5-in-1 Prepasted Travel Toothbrush with Toothpaste Floss & Pick for Hotel Camping Flight Car Guest Use 9ct per Portable Case Essentials for Women Men Kids**Aussumy**$16.52**344 rev1y ago](https://www.amazon.com/dp/B0F8NNH3JN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRUVADE 36 Pack Disposable Toothbrushes with Toothpaste Built In - Prepasted Toothbrushes Individually Wrapped | Single Use Waterless Tooth Brush with Soft Bristles for Airbnb Hotel Camping Travel**Pruvade**$13.48**4.3★**▲ 285%**](https://www.amazon.com/dp/B0BMN6MN6Z) [**Brushee - The Evolution of Oral Care | 4-in-1 Tool (Paste + Brush + Floss + Pick) | Individually Wrapped | Disposable | Prepasted Travel Toothbrushes | Small Adult Toothbrush - (12-Pack)**Brushee**$9.98**4.6★**▲ 195%**](https://www.amazon.com/dp/B0G2648SRW) [**JOUGE Mini Disposable Toothbrushes with Toothpaste 26 pcs 5 in 1 Travel Portable Toothbrush with Toothpaste + Tongue Scraper + Picks+Floss Travel Case (Mix 5 Flavors 26)**JOUGE**$8.84**4.4★**▲ 178%**](https://www.amazon.com/dp/B0D8L5G898) [**Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping**Navona**$9.60**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FQ24L1CV) [**EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct**EchoRid**$9.94**4.1★**▲ 102%**](https://www.amazon.com/dp/B0FZT37SYC)
**~~View all trending →~~**
## **What buyers say about prepasted toothbrushes individually wrapped**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**30%
*“Easy and effective”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**6%
*“Bristles are soft enough”*
**Size-Overall**5%
*“Great fit in the go”*
**Ease Of Cleaning**5%
*“effective cleaning”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Breathability**4%
*“freshens my breath”*
**Portability**3%
*“Great to carry in bag”*
**Brush Quality**3%
*“the bristles are perfect”*
### **What buyers complain about **
**Size-Overall**14%
*“Much shorter than expected”*
**Durability**10%
*“it breaks quickly”*
**Quality-Overall**8%
*“Poor quality”*
**Ease Of Cleaning**6%
*“do not clean teeth well”*
**Value For Money**6%
*“It's kind of expensive”*
**Strength**6%
*“almost too strong”*
**Functionality-Overall**5%
*“Not super effective”*
**Ease Of Use**4%
*“super hard to hold onto”*
**Hard Feel**4%
*“Bristles are not soft”*
**Adhesion/Stickiness**3%
*“Not enough paste on the brushes”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**17%
**Functionality-Overall**16%
**Defective Material/Parts**6%
**Value For Money**6%
**Quality-Overall**5%
**Hard Feel**3%
**Durability**2%
**Ingredients-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is prepasted toothbrushes individually wrapped profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the prepasted toothbrushes individually wrapped niche?**
- 14 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in prepasted toothbrushes individually wrapped?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.5%.
- **When does demand for prepasted toothbrushes individually wrapped peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the prepasted toothbrushes individually wrapped niche?**
- Listings span $8.46–$53.21; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 5,895 reviews — the moat a new listing must climb.
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