[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-prepared-hero-choking-device":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":186,"baselines":223,"demand":228,"seasonality":327,"brandShare":328,"products":336,"feedback":444,"searchTerms":602,"related":617,"lastUpdated":172},"43f696e1-5b5b-4418-995f-e55befccbbaf","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":158,"newProducts360":158,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":142,"brandCountYearAgo":158,"sellerCount":173,"signals":174,"avgBsr":177,"pageQuality":178,"unitsSoldMin":179,"unitsSoldAvgMin":178,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":185},50369,38629,48.1463,17.8787,0.0189,0.781,1,4.76,13225,68.99,5.08,139.32,11,1000,0.5455,0.0066,"prepared hero choking device","prepared-hero-choking-device","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fprepared-hero-choking-device","First Aid Kits","2026-07-20T18:37:53.99429+00:00",6,[175,176],"trending","high_price",22,0,750,100,51742,68990,42,182,0.0118,{"score":183,"verdict":187,"components":188},"skip",[189,194,196,200,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",13,0.15,50368.78,{"key":195,"score":180,"weight":192,"raw":155},"growth",{"key":197,"score":198,"weight":199,"raw":156},"conversion",24,0.1,{"key":201,"score":202,"weight":192,"raw":157},"competition",18,{"key":204,"score":178,"weight":199,"raw":158},"brandShare",{"key":206,"score":207,"weight":199,"raw":159},"qualityGap",15,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",20,0.05,13224.73,{"key":214,"score":215,"weight":199,"raw":167},"returns",97,{"key":217,"score":218,"weight":211,"raw":161},"avgPrice",86,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",63,0.6331942789034566,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.42,24.38,0.0215,115062,{"points":229,"droppedPartialWeek":326},[230,233,236,239,242,245,248,251,254,257,260,263,266,268,270,273,276,279,282,285,287,290,293,296,299,302,305,308,311,314,317,320,323],{"week":231,"volume":232},"2025-11-02",158,{"week":234,"volume":235},"2025-11-09",132,{"week":237,"volume":238},"2025-11-16",146,{"week":240,"volume":241},"2025-11-23",215,{"week":243,"volume":244},"2025-11-30",302,{"week":246,"volume":247},"2025-12-07",519,{"week":249,"volume":250},"2025-12-14",608,{"week":252,"volume":253},"2025-12-21",488,{"week":255,"volume":256},"2025-12-28",307,{"week":258,"volume":259},"2026-01-04",211,{"week":261,"volume":262},"2026-01-11",116,{"week":264,"volume":265},"2026-01-18",65,{"week":267,"volume":177},"2026-01-25",{"week":269,"volume":177},"2026-02-01",{"week":271,"volume":272},"2026-02-08",28,{"week":274,"volume":275},"2026-02-15",27,{"week":277,"volume":278},"2026-02-22",37,{"week":280,"volume":281},"2026-03-01",46,{"week":283,"volume":284},"2026-03-15",41,{"week":286,"volume":275},"2026-03-22",{"week":288,"volume":289},"2026-04-05",54,{"week":291,"volume":292},"2026-04-12",48,{"week":294,"volume":295},"2026-05-03",105,{"week":297,"volume":298},"2026-05-10",152,{"week":300,"volume":301},"2026-05-17",281,{"week":303,"volume":304},"2026-05-24",764,{"week":306,"volume":307},"2026-05-31",838,{"week":309,"volume":310},"2026-06-07",916,{"week":312,"volume":313},"2026-06-14",757,{"week":315,"volume":316},"2026-06-21",973,{"week":318,"volume":319},"2026-06-28",1284,{"week":321,"volume":322},"2026-07-05",1338,{"week":324,"volume":325},"2026-07-12",1272,false,null,{"top":329,"otherBrandCount":178,"otherClickShare":178},[330,333],{"brand":331,"clickShare":332},"LifeVac",0.7674000000000001,{"brand":334,"clickShare":335},"Prepared Hero",0.2326,[337,348,358,367,376,386,397,405,415,426,435],{"asin":338,"title":339,"brand":331,"imageUrl":340,"price":341,"rating":342,"reviews":343,"clickShare90":344,"clickShare360":345,"launchDate":346,"amazonUrl":347},"B07L9MBLYP","LifeVac Yellow Travel Kit - Portable Suction Rescue Device First Aid Kit for Kids and Adults Portable Airway Suction Device for Children and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fUIhz4BML.jpg",79.57,4.8,11834,0.3783,0.2391,"2018-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07L9MBLYP",{"asin":349,"title":350,"brand":331,"imageUrl":351,"price":352,"rating":342,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B017J293OU","LifeVac Home Kit - Portable Suction Rescue Device First Aid Kit for Kids and Adults Portable Airway Suction Device for Children and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411kcHcS74L.jpg",79.66,21002,0.1701,0.2517,"2015-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB017J293OU",{"asin":359,"title":360,"brand":331,"imageUrl":361,"price":362,"rating":342,"reviews":343,"clickShare90":363,"clickShare360":364,"launchDate":365,"amazonUrl":366},"B0B1N47758","LifeVac Yellow Travel Kit 2 Pack - Portable Suction Rescue Device First Aid Kit for Kids and Adults Portable Airway Suction Device for Children and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41j8FvbG3rL.jpg",139.14,0.0883,0.06,"2022-05-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B1N47758",{"asin":368,"title":369,"brand":331,"imageUrl":370,"price":371,"rating":342,"reviews":343,"clickShare90":372,"clickShare360":373,"launchDate":374,"amazonUrl":375},"B0BJ7JHTP1","LifeVac Blue Travel Kit - Portable Suction Rescue Device First Aid Kit for Kids and Adults Portable Airway Suction Device for Children and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OdEd9ixxL.jpg",79.55,0.0754,0.0528,"2022-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BJ7JHTP1",{"asin":377,"title":378,"brand":334,"imageUrl":379,"price":380,"rating":342,"reviews":381,"clickShare90":382,"clickShare360":383,"launchDate":384,"amazonUrl":385},"B08TYT543Y","Prepared Hero Emergency Fire Blanket - 2 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AmEBmHukL.jpg",37.21,32424,0.0689,0.1572,"2021-09-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08TYT543Y",{"asin":387,"title":388,"brand":334,"imageUrl":389,"price":390,"rating":391,"reviews":392,"clickShare90":393,"clickShare360":394,"launchDate":395,"amazonUrl":396},"B0GTQ2QBDB","Prepared Hero Fireproof Apron for Grilling & BBQ Withstands 1100F Doubles as Fire Blanket Quick-Release Straps Full Torso Coverage Fire-Resistant Patent Pending Grey 1 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314xK4hktKL.jpg",49.52,4.6,17,0.0639,0.0399,"2026-04-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTQ2QBDB",{"asin":398,"title":399,"brand":331,"imageUrl":400,"price":163,"rating":342,"reviews":353,"clickShare90":401,"clickShare360":402,"launchDate":403,"amazonUrl":404},"B08ZDR7HDQ","LifeVac Home Kit 2 Pack - Portable Suction Rescue Device First Aid Kit for Kids and Adults Portable Airway Suction Device for Children and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414Q6sGMp-L.jpg",0.0553,0.0345,"2021-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08ZDR7HDQ",{"asin":406,"title":407,"brand":334,"imageUrl":408,"price":409,"rating":342,"reviews":410,"clickShare90":411,"clickShare360":412,"launchDate":413,"amazonUrl":414},"B08X6J4FG6","Prepared Hero Emergency Fire Blanket XL - 1 Pack - Fire Suppression for Kitchen 47 x 71 Fiberglass Fire Blanket for Home","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BSw670ENL.jpg",47.54,363,0.028,0.0175,"2021-02-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X6J4FG6",{"asin":416,"title":417,"brand":334,"imageUrl":418,"price":419,"rating":420,"reviews":421,"clickShare90":422,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B0BCHJ8JL3","Prepared Hero Fire Spray - Mini Fire Extinguishers for House Car Garage - Kitchen Small Fire Extinguisher for Home 100% Organic - Compact Portable & Easy to Use Non-Toxic - 2 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41--j7iAlTL.jpg",46.74,4.7,1797,0.0273,0.0555,"2022-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BCHJ8JL3",{"asin":427,"title":428,"brand":334,"imageUrl":429,"price":162,"rating":420,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B091V3SWJ7","Prepared Hero Emergency Fire Blanket Hook - 1 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417ibG19-8L.jpg",941,0.0251,0.043,"2021-12-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB091V3SWJ7",{"asin":436,"title":437,"brand":334,"imageUrl":438,"price":439,"rating":342,"reviews":381,"clickShare90":440,"clickShare360":441,"launchDate":442,"amazonUrl":443},"B08TYWQJTH","Prepared Hero Emergency Fire Blanket - 4 Pack - Fire Suppression for Kitchen 39 x 39 Fiberglass Fire Blanket for Home","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51q0hykzijL.jpg",55.54,0.0194,0.0488,"2021-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08TYWQJTH",{"love":445,"hate":514,"returnReasons":577},[446,453,460,467,473,480,487,494,500,507],{"topic":447,"percentOfMentions":448,"verbatims":449},"Quality-Overall",0.1354,[450,451,452],"Good solid product","Great product to have on hand","Good quality",{"topic":454,"percentOfMentions":455,"verbatims":456},"Advertised Vs Actual Product",0.11349999999999999,[457,458,459],"As advertised","Exactly what I wanted","Product was as described",{"topic":461,"percentOfMentions":462,"verbatims":463},"Safety Standards",0.1009,[464,465,466],"Good Home Safety Device","Great Safety","What a great gift - for safety",{"topic":468,"percentOfMentions":363,"verbatims":469},"Fire Resistance",[470,471,472],"Help make us prepared if needed for fire","Fire Safety","Excellent resource for fire safety",{"topic":474,"percentOfMentions":475,"verbatims":476},"Ease Of Use",0.0867,[477,478,479],"Very Convenient","Easy to use","Its nice to have in handy",{"topic":481,"percentOfMentions":482,"verbatims":483},"Gifting Purpose",0.06570000000000001,[484,485,486],"Good gift","Best Christmas present ever","Appreciated Gift",{"topic":488,"percentOfMentions":489,"verbatims":490},"Value For Money",0.0638,[491,492,493],"Worth the money","Good deal","Great value",{"topic":495,"percentOfMentions":496,"verbatims":497},"Security",0.0446,[498,495,499],"Excellent home safety item","It keeps you safe",{"topic":501,"percentOfMentions":502,"verbatims":503},"Efficiency",0.0286,[504,505,506],"I'm sure this is an effective product","Works well","WORKED",{"topic":508,"percentOfMentions":509,"verbatims":510},"Compactness",0.021099999999999997,[511,512,513],"Nice compact size","Compact","compact and ready to use",[515,521,528,535,541,548,554,560,566,571],{"topic":488,"percentOfMentions":516,"verbatims":517},0.16829999999999998,[518,519,520],"Expensive","It was expensive","Price gouging",{"topic":522,"percentOfMentions":523,"verbatims":524},"Allergies",0.08,[525,526,527],"My daughter is having a very bad reaction on her hands","Itchy","My skin became red, raised, itching and painful",{"topic":529,"percentOfMentions":530,"verbatims":531},"Functionality-Overall",0.07,[532,533,534],"Get the automatically function device. This isnt.","it doesnt work","Not functional",{"topic":536,"percentOfMentions":482,"verbatims":537},"Material Quality",[538,539,540],"A piece of plastic crap","Fiberglass fibers","All I am saying is it seems awful high for what it is and the materials used",{"topic":542,"percentOfMentions":543,"verbatims":544},"Flammable",0.055,[545,546,547],"The fire in the toaster continued to burn underneath the blanket after placing the blanket over the toaster","A fire from an electronic item caught on fire in the bedroom","- when we thought the fire was out - it suddenly flamed up again",{"topic":454,"percentOfMentions":549,"verbatims":550},0.04,[551,552,553],"They are fearmongering with their advertising","Product photos are not accurate","the photograph of the woman using on as a blanket is so misleading",{"topic":474,"percentOfMentions":555,"verbatims":556},0.036699999999999997,[557,558,559],"couldn't figure out to use it","It is harder to spread and throw around","To me it seems very hard to use on yourself",{"topic":561,"percentOfMentions":562,"verbatims":563},"Durability",0.03,[564,565],"After a few days, it fell","it also pulled apart",{"topic":447,"percentOfMentions":562,"verbatims":567},[568,569,570],"the apron I received had a major quality issue","Gotta say your blankets are not good","lesser quality apron might do the trick",{"topic":572,"percentOfMentions":573,"verbatims":574},"Adhesion\u002FStickiness",0.0233,[575,576],"is all those shards are currently pricking my hands like hundreds of splinters","Sure enough, when I tried to reattach the Velcro, it did not reattach",[578,580,583,585,587,589,592,594,596,599],{"reason":488,"pct":579},0.24420000000000003,{"reason":581,"pct":582},"Size-Overall",0.127,{"reason":454,"pct":584},0.1252,{"reason":529,"pct":586},0.1066,{"reason":474,"pct":588},0.0802,{"reason":590,"pct":591},"Age Suitability",0.0364,{"reason":447,"pct":593},0.032,{"reason":536,"pct":595},0.029300000000000003,{"reason":597,"pct":598},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0246,{"reason":600,"pct":601},"Certifications",0.0231,[603,608,612],{"term":604,"volume":605,"growthQoq":606,"conversionRate":607},"prepared hero choking rescue device",11246,27.5498,0.0139,{"term":168,"volume":609,"growthQoq":610,"conversionRate":611},24626,10.1886,0.009,{"term":613,"volume":614,"growthQoq":615,"conversionRate":616},"prepared hero anti choking device",2757,8.6129,0.0235,[618,625,632,637,642,647],{"title":619,"href":620,"score":621,"verdict":622,"marketSize":623,"growth90":624},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":626,"href":627,"score":628,"verdict":629,"marketSize":630,"growth90":631},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":633,"href":634,"score":628,"verdict":622,"marketSize":635,"growth90":636},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":638,"href":639,"score":628,"verdict":629,"marketSize":640,"growth90":641},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":643,"href":644,"score":628,"verdict":629,"marketSize":645,"growth90":646},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":648,"href":649,"score":628,"verdict":629,"marketSize":650,"growth90":651},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]