---
title: "premier protein shake — $173.0M/yr Amazon United States Niche, Score 75/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/premier-protein-shake"
last_updated: "2026-07-20T19:49:03.598Z"
locale: en
meta:
description: "premier protein shake clears our launch bar: a $173.0M/yr market growing +116.7% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:description": "premier protein shake clears our launch bar: a $173.0M/yr market growing +116.7% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:title": "premier protein shake — $173.0M/yr Amazon United States Niche, Score 75/100 - Flapen"
---
# **premier protein shake**
**Launch it**
A $173.0M/yr market growing +116.7% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 95Conversion 96Competition 70Returns 100Price range 81Avg price 95Brand share 19Review moat 20Quality gap 37
**Market size**
**Incredible****$173.0M**
$173.0M/yr · 50.2M searches
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Incredible****+116.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.30–$46.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,341.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, premier protein shake is a $173.0M/yr Amazon United States market (50.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 75/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$25.6M–$25.6M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **124 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**143**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**5%**
- Premier Protein73% - Core Power7% - Oikos5% - Ensure4% - Muscle Milk4% - Pure Protein3% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +116.7% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/premier-protein-shake/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6.9M8%$13.8M12%$20.8M16%$27.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 38 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.60**4.8★7,705 rev](https://www.amazon.com/dp/B008JGIZGS) [2**Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.67**4.7★6,730 rev](https://www.amazon.com/dp/B008JGIZNQ) [3**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.25**4.6★59,773 rev](https://www.amazon.com/dp/B07MJL8NXR) [4**Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.50**4.8★5,439 rev](https://www.amazon.com/dp/B0DFJP6LZF) [5**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**300 rev2mo ago](https://www.amazon.com/dp/B0GVL5TFPP) [**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**271 rev2mo ago](https://www.amazon.com/dp/B0GVL5Z2BX) [**Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.41**176 rev2mo ago](https://www.amazon.com/dp/B0GVL7SH7J) [**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**964 rev5mo ago](https://www.amazon.com/dp/B0GFCGJ1HF) [**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**3.5★**▲ 256%**](https://www.amazon.com/dp/B0GVL5TFPP) [**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**3.6★**▲ 254%**](https://www.amazon.com/dp/B0GVL5Z2BX) [**Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.41**3.9★**▲ 248%**](https://www.amazon.com/dp/B0GVL7SH7J) [**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**4.5★**▲ 137%**](https://www.amazon.com/dp/B0GFCGJ1HF) [**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**4.5★**▲ 110%**](https://www.amazon.com/dp/B0FQ97YZ8V)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Absolutely delicious”*
**Nutritional Content**23%
*“Great Nutrition”*
**Flavor**14%
*“Absolutely delicious Vanilla flavor”*
**Quality-Overall**4%
*“Same quality as expected from this brand”*
**Value For Money**4%
*“fair price”*
**Ease Of Use**1%
*“Ease of use”*
**Sweetness**1%
*“Its not too sweet”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Texture/Consistency-Overall**1%
*“Great consistency”*
**Soft Feel**1%
*“Smooth and creamy”*
### **What buyers complain about **
**Taste-Overall**26%
*“Chalky Taste”*
**Flavor**10%
*“The flavor is strange”*
**Value For Money**9%
*“Not Worth It”*
**Nutritional Content**6%
*“Unhealthy”*
**Sweetness**4%
*“Horribly sweet”*
**Dilute/Watery**3%
*“watered down”*
**Quality-Overall**2%
*“Lowest quality”*
**Thickness**2%
*“It lacked the thick”*
**Artificial Sweeteners**2%
*“Artificial sweetener taste”*
**Ingredients-Overall**2%
*“has some unhealthy ingredients”*
### **Top return reasons **
**Size-Overall**40%
**Flavor**20%
**Temperature Control**20%
**Functionality-Overall**20%
## **Common questions**
- **Is premier protein shake profitable to sell on Amazon United States?**
- The niche generates $173.0M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +116.7%. Flapen's verdict: Launch it (75/100).
- **How competitive is the premier protein shake niche?**
- 11 brands and 143 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in premier protein shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for premier protein shake peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the premier protein shake niche?**
- Listings span $8.30–$46.57; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 12,342 reviews — the moat a new listing must climb.
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