---
title: "Trend — pregnancy tests - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pregnancy-tests/trend"
last_updated: "2026-08-11T20:25:21.525Z"
locale: en
meta:
  description: "Niche score 63/100 · $22.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $22.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pregnancy tests - Flapen"
---

# **pregnancy tests**

**Worth a look**

Shows a $22.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 100Competition 62Returns 98Price range 53Avg price 51Brand share 26Review moat 23Quality gap 67

**Market size**

**Incredible****$22.1M**

$22.1M/yr · 9.5M searches

**Conversion**

**Incredible****19.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.05–$24.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.11**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,552.18**

avg incumbent reviews — the moat a new listing must climb

## Trend