---
title: "Pregnancy Announcement Scratch Off — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pregnancy-announcement-scratch-off"
last_updated: "2026-08-10T08:26:23.292Z"
locale: en
meta:
description: "Niche score 35/100 · $28K/yr market · 58K searches/yr · $9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $28K/yr market · 58K searches/yr · $9.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pregnancy Announcement Scratch Off — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **pregnancy announcement scratch off**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 20Conversion 58Competition 21Returns 61Price range 53Avg price 30Brand share 20Review moat 78Quality gap 57
**Review moat**
**Great****435.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.03–$25.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.57**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$28K**
$28K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, pregnancy announcement scratch off is a $28K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pregnancy announcement scratch off market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$38K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- WINGKIND44% - OnlyBP31% - HAMUIERS7% - UreverFins6% - Iceyyyy4% - Golden Rainbow3% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/pregnancy-announcement-scratch-off/trend)
## **Top pregnancy announcement scratch off search terms**
- **pregnancy announcement scratch off**17K/yr-7.8%4.3% conv. - **pregnancy scratch off**6K/yr+66.0%4.6% conv. - **scratch off pregnancy announcement**7K/yr-7.1%4.0% conv. - **pregnancy announcement lottery tickets**6K/yr-15.5%4.9% conv. - **pregnancy scratch off announcement**10K/yr-56.0%5.4% conv. - **baby announcement scratch off**4K/yr+7.3%4.6% conv. - **pregnancy lottery ticket announcement**4K/yr+6.8%6.4% conv. - **lottery ticket pregnancy announcement**3K/yr-12.7%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/pregnancy-announcement-scratch-off/search-terms)
## **Top pregnancy announcement scratch off products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WINGKIND Gold Luck Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal 6 Cards**WINGKIND**$8.19**4.7★2,419 rev](https://www.amazon.com/dp/B083KNLF7R) [2**WINGKIND 6 Pregnancy Announcement Scratch Off Cards - Pregnancy Reveal Fake Lottery Tickets - Announcement Ideas - Creative Way to Announce Your Pregnancy**WINGKIND**$8.64**4.8★297 rev](https://www.amazon.com/dp/B09TZZBNHM) [3**OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal**OnlyBP**$7.49**4.6★43 rev](https://www.amazon.com/dp/B0GKCSTJ9L) [4**OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal**OnlyBP**$7.99**4.7★308 rev](https://www.amazon.com/dp/B0D42C9QJ8) [5**UreverFins 8 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family**UreverFins**$7.00**3.4★6 rev](https://www.amazon.com/dp/B0FXKZSV18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Blue Paper Pregnancy Test Game for Boys Baby Shower Games Kit for Home Ideas Activities Party Supplies**Iceyyyy**$10.03**30 rev5mo ago](https://www.amazon.com/dp/B0GLX1JWB7) [**Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Pink Paper Pregnancy Test Game for Girls Baby Shower Games Kit for Home Ideas Activities Party Supplies**Iceyyyy**$9.99**30 rev5mo ago](https://www.amazon.com/dp/B0GLX32R1W) [**OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal**OnlyBP**$7.49**43 rev5mo ago](https://www.amazon.com/dp/B0GKCSTJ9L) [**LYBHTTBD Pregnancy Announcement Fake Lottery Scratch Off Cards 10Pcs**LYBHTTBD**$8.81**4 rev5mo ago](https://www.amazon.com/dp/B0GHK37YL4) [**UreverFins 10 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family**UreverFins**$6.92**2 rev6mo ago](https://www.amazon.com/dp/B0GDXKLJ7N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Pink Paper Pregnancy Test Game for Girls Baby Shower Games Kit for Home Ideas Activities Party Supplies**Iceyyyy**$9.99**4.7★**▲ 313%**](https://www.amazon.com/dp/B0GLX32R1W) [**Iceyyyy 60 Pcs Scratch Off Pregnancy Test Game Blue Paper Pregnancy Test Game for Boys Baby Shower Games Kit for Home Ideas Activities Party Supplies**Iceyyyy**$10.03**4.7★**▲ 306%**](https://www.amazon.com/dp/B0GLX1JWB7) [**UreverFins 10 Pregnancy Announcement Fake Lottery Scratch Off Tickets Great Idea for Pregnancy Reveal Perfect Baby Announcement to Share with Grandparents Husband Family**UreverFins**$6.92**1.0★**▲ 218%**](https://www.amazon.com/dp/B0GDXKLJ7N) [**OnlyBP 10 Pregnancy Announcement Scratch Off Cards - Fun and Creative Fake Lottery Tickets for Baby Announcement - Perfect for Surprising Family and Friends with Baby Reveal**OnlyBP**$7.49**4.6★**▲ 157%**](https://www.amazon.com/dp/B0GKCSTJ9L) [**LYBHTTBD Pregnancy Announcement Fake Lottery Scratch Off Cards 10Pcs**LYBHTTBD**$8.81**5.0★**▲ 148%**](https://www.amazon.com/dp/B0GHK37YL4)
**~~View all trending →~~**
## **What buyers say about pregnancy announcement scratch off**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**32%
*“They are just so unique and fun”*
**Quality-Overall**24%
*“The quality is solid”*
**Ease Of Use**9%
*“easy to read”*
**Advertised Vs Actual Product**7%
*“Got the job done”*
**Design-Overall**7%
*“The design is attractive”*
**Value For Money**6%
*“I personally think the price is very reasonable”*
**Weight Light**2%
*“The weight of the card is perfect”*
**Color**2%
*“making it perfect for either theme”*
**Size-Overall**1%
*“fits perfectly with a pink baby girl themed party”*
**Gifting Purpose**1%
*“This was an excellent surprise for guests”*
### **What buyers complain about **
**Print Quality**18%
*“Could have used a better print job”*
**Size-Overall**18%
*“Smaller than I thought”*
**Smell**14%
*“the paper had a slight chemical smell when first opened”*
**Abrasiveness**5%
*“feel like a mega million scratch off”*
**Advertised Vs Actual Product**5%
*“The stock photo does not match the actual product, there are no sparkles or shine, they are dull and the design is a little boring, I think they need a better wow factor with some sparkles and shine”*
**Color**5%
*“the colors are muted”*
**Durability**5%
*“it comes off easily”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Value For Money**17%
**Scratch Resistance**17%
**Size-Overall**14%
**Quality-Overall**10%
**Instructions/User Manual/Troubleshooting**3%
**Smell**3%
**Print Quality**3%
**Color**2%
**Product Condition**2%
## **Common questions**
- **Is pregnancy announcement scratch off profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 16 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the pregnancy announcement scratch off niche?**
- 9 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pregnancy announcement scratch off?**
- Top complaints mined from reviews: Print Quality, Size-Overall, Smell. The return rate is 2.6%.
- **When does demand for pregnancy announcement scratch off peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pregnancy announcement scratch off niche?**
- Listings span $6.03–$25.00; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)