---
title: "Power Bars Protein Bars — $6.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/power-bars-protein-bars"
last_updated: "2026-08-11T17:01:25.043Z"
locale: en
meta:
description: "Niche score 61/100 · $6.0M/yr market · 2.2M searches/yr · $15.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $6.0M/yr market · 2.2M searches/yr · $15.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Power Bars Protein Bars — $6.0M/yr Amazon US Niche (2026) - Flapen"
---
# **power bars protein bars**
**Launch it**
A $6.0M/yr market growing +3.7% this quarter with returns at 0.0% — clears our launch bar.
Market size 98Growth 30Conversion 98Competition 60Returns 100Price range 75Avg price 77Brand share 0Review moat 58Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$6.0M**
$6.0M/yr · 2.2M searches
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.83–$39.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,198.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, power bars protein bars is a $6.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power bars protein bars market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$6.3M–$7.8M**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**615**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**0%**
- CLIF Bar73% - CLIF BUILDER'S24% - BARE PERFORMANCE NUTRITION2% - Clif Builders Bar1%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +3.7% search growth over the last 90 days.
100K60KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/power-bars-protein-bars/trend)
## **Top power bars protein bars search terms**
- **cliff bars**916K/yr+6.2%19.0% conv. - **clif bars**216K/yr+13.5%17.8% conv. - **cliff builders protein bars**183K/yr+4.7%15.3% conv. - **builders protein bars**142K/yr+2.9%18.0% conv. - **clif**163K/yr-23.4%2.5% conv. - **cliff**152K/yr-23.8%2.6% conv. - **clif bar**88K/yr+15.8%12.9% conv. - **cliff bar**69K/yr+15.4%14.4% conv. - **clif builders protein bars**61K/yr+15.8%15.3% conv. - **go bar**20K/yr+107.9%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/power-bars-protein-bars/search-terms)
## **Top power bars protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$241K8%$482K12%$724K16%$965K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**CLIF Bar**$16.08**4.8★2,531 rev](https://www.amazon.com/dp/B0CXQ6QP2B) [2**CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**CLIF Bar**$16.22**4.7★1,635 rev](https://www.amazon.com/dp/B0CXQ5ZHWH) [3**CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**CLIF BUILDER'S**$18.10**4.5★4,235 rev](https://www.amazon.com/dp/B09QHBBGJT) [4**CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)**CLIF Bar**$15.92**4.7★1,530 rev](https://www.amazon.com/dp/B0CXQ5SK16) [5**CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)**CLIF Bar**$21.74**4.5★471 rev](https://www.amazon.com/dp/B0DNTY55KM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**Clif Builders Bar**$19.24**34 rev5mo ago](https://www.amazon.com/dp/B0FY4JT7JX) [**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)**CLIF BUILDER'S**$11.97**109 rev5mo ago](https://www.amazon.com/dp/B0FNGSL6B9) [**CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)**CLIF BUILDER'S**$8.84**310 rev1y ago](https://www.amazon.com/dp/B0F4RKV55J) [**CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)**CLIF Bar**$21.74**471 rev1y ago](https://www.amazon.com/dp/B0DNTY55KM) [**CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)**CLIF BUILDER'S**$24.09**211 rev1y ago](https://www.amazon.com/dp/B0DNTZM7T1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)**Clif Builders Bar**$19.24**4.6★**▲ 287%**](https://www.amazon.com/dp/B0FY4JT7JX) [**CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)**CLIF BUILDER'S**$11.97**4.1★**▲ 274%**](https://www.amazon.com/dp/B0FNGSL6B9) [**BARE PERFORMANCE NUTRITION Go Bar Oat Based Endurance Training Snack 36g of Carbohydrates and 200 Calories Per Serving 12 Bars Per Box Original Oat**BARE PERFORMANCE NUTRITION**$28.81**4.5★**▲ 50%**](https://www.amazon.com/dp/B0CPL363V2) [**CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)**CLIF BUILDER'S**$8.84**4.5★**▲ 49%**](https://www.amazon.com/dp/B0F4RKV55J) [**CLIF Nut Butter Bar - Chocolate Peanut Butter - Energy Snack Bars - Non-GMO - USDA Organic - Plant Based - Low Glycemic - 1.76 oz. (5 Pack)**CLIF Bar**$7.51**4.3★**▲ 46%**](https://www.amazon.com/dp/B07FB59HZQ)
**~~View all trending →~~**
## **What buyers say about power bars protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Delicious bars”*
**Nutritional Content**12%
*“Gluten free”*
**Flavor**9%
*“Great flavor variety”*
**Value For Money**6%
*“Good value for money”*
**Health Benefits-Overall**5%
*“Healthy Snack”*
**Quality-Overall**4%
*“the quality is consistent”*
**Size-Overall**3%
*“convenient size”*
**Freshness**2%
*“Fresh and arrived quickly”*
**Sweetness**2%
*“Very sweet”*
**Ease Of Chewing/Swallowing**2%
*“Easy to eat”*
### **What buyers complain about **
**Taste-Overall**15%
*“Not tasty”*
**Hard Feel**7%
*“Cookies were hard”*
**Moist/Dry**7%
*“A bit dry”*
**Stale/Rotten/Spoiled**5%
*“Old product”*
**Flavor**5%
*“No flavor”*
**Size-Overall**4%
*“Small bars”*
**Sweetness**4%
*“Too much sugar”*
**Value For Money**4%
*“Overpriced”*
**Nutritional Content**4%
*“I wish the protein content was higher”*
**Texture/Consistency-Overall**3%
*“Weird texture”*
### **Top return reasons **
**Flavor**19%
**Taste-Overall**15%
**Stale/Rotten/Spoiled**11%
**Hard Feel**9%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Nutritional Content**4%
**Moist/Dry**3%
**Smell**3%
**Sweetness**3%
## **Common questions**
- **Is power bars protein bars profitable to sell on Amazon United States?**
- The niche generates $6.0M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Launch it (61/100).
- **How competitive is the power bars protein bars niche?**
- 4 brands and 615 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in power bars protein bars?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the power bars protein bars niche?**
- Listings span $6.83–$39.74; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.
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