---
title: "Povidone Iodine Nasal Spray — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/povidone-iodine-nasal-spray"
last_updated: "2026-08-11T20:28:02.887Z"
locale: en
meta:
description: "Niche score 44/100 · $107K/yr market · 37K searches/yr · $25.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $107K/yr market · 37K searches/yr · $25.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Povidone Iodine Nasal Spray — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **povidone iodine nasal spray**
**Skip it**
Soft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 91Competition 22Returns 100Price range 87Avg price 95Brand share 15Review moat 49Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.52–$52.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,610.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$107K**
$107K/yr · 37K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-57.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, povidone iodine nasal spray is a $107K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **povidone iodine nasal spray market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**4%**
- Generic41% - EPOTHEX25% - NOVEHA11% - Betadine10% - Profi7% - Nozin2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/health-household/povidone-iodine-nasal-spray/trend)
## **Top povidone iodine nasal spray search terms**
- **betadine nasal spray**29K/yr-59.3%8.2% conv. - **betadine cold defence nasal spray**3K/yr-4.9%8.7% conv. - **betadine cold defense nasal spray**4K/yr-65.8%4.2% conv. - **betadine nasal spray cold defense**2K/yr-77.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/povidone-iodine-nasal-spray/search-terms)
## **Top povidone iodine nasal spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**for Betadine Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$38.12**4.0★1 rev](https://www.amazon.com/dp/B0GTYR1WGL) [2**for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$39.13**4.9★13 rev](https://www.amazon.com/dp/B0DJBCY2FB) [3**EPOTHEX 1% Povidone Iodine Nasal Spray - Powerful Nasal Cleanser & Sinus Protection - Reduce Exposure to Airborne Contaminants - Travel Friendly - 30ml**EPOTHEX**$19.96**4.5★838 rev](https://www.amazon.com/dp/B0C2N3KLHK) [4**NOVEHA Iodine Nasal Spray - Nose Spray for Humans - Cleanses & Refreshes Nasal Passages - with Vitamin D3 & Aloe Vera - Natural Daily Nasal Cleanser - Made in USA - 30mL**NOVEHA**$19.61**4.5★1,360 rev](https://www.amazon.com/dp/B0CPYC1Y8X) [5**Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (90 Sprays)**Profi**$29.23**4.6★873 rev](https://www.amazon.com/dp/B0CQ3TC1LT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**for Betadine Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$38.12**1 rev3mo ago](https://www.amazon.com/dp/B0GTYR1WGL) [**HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use**HONGYUNDA**$15.94**23 rev6mo ago](https://www.amazon.com/dp/B0GF1Y9925) [**Profi Nasal Immune Spray Cleansing Gel Layer for Airborne Exposure Up to 8 Hours Drug-Free Nasal Spray for Everyday Use Travel Work & Crowded Spaces (180 Sprays)**Profi**$52.76**873 rev1y ago](https://www.amazon.com/dp/B0F6VRN375) [**for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$39.13**13 rev1y ago](https://www.amazon.com/dp/B0DJBCY2FB) [**for Betadine Defence Nasal Spray 20ml (Packaging May Vary)**Betadine**$36.75**29 rev1y ago](https://www.amazon.com/dp/B0DT4J5KXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**for Betadine Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$38.12**4.0★**▲ 499%**](https://www.amazon.com/dp/B0GTYR1WGL) [**HONGYUNDA 2pcs Lodine Nasal Spray Daily Nasal Cleanse & Care Mist with Iodine & Fulvic Acid Fine Mist Non-Medicated Nasal Spray for Dry Air Travel & Daily Use**HONGYUNDA**$15.94**3.8★**▲ 404%**](https://www.amazon.com/dp/B0GF1Y9925) [**NOVEHA Nasal Spray- 1% Povidone-Iodine Spray with Xylitol Vitamin D3 Aloe-Vera - Nasal Cleanser (3 Pack)**NOVEHA**$42.69**4.5★**▲ 126%**](https://www.amazon.com/dp/B0D49PSL7D) [**Nozin Nasal Sanitizer Antiseptic 12mL Bottle | Kills 99.99% of Germs | 60+ Applications | Trusted by Hospitals | Made in the USA**Nozin**$24.94**4.6★**▲ 100%**](https://www.amazon.com/dp/B086Q8V26P) [**for Betadine Cold Defence Nasal Spray 20ml (Packaging May Vary)**Generic**$39.13**4.9★**▲ 69%**](https://www.amazon.com/dp/B0DJBCY2FB)
**~~View all trending →~~**
## **What buyers say about povidone iodine nasal spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sinus Relief**18%
*“Clears the sinus”*
**Efficiency**11%
*“Effective, works”*
**Quality-Overall**10%
*“Excellent product”*
**Ease Of Use**5%
*“It makes it easy to hold”*
**Cold Relief**5%
*“Helped knock my cold and congestion down”*
**Spray/Flow**4%
*“Good spray”*
**Fever Relief**4%
*“Works to prevent illness”*
**Natural Ingredients**3%
*“All natural”*
**Cough Relief**3%
*“Helps with coughing too”*
**Breathability**3%
*“Helped me be able to breathe”*
### **What buyers complain about **
**Sinus Relief**11%
*“Turned into a sinus infection”*
**Functionality-Overall**11%
*“Does not work as described”*
**Allergies**7%
*“Allergic”*
**Leak-Proof**6%
*“It had leaked”*
**Taste-Overall**5%
*“It doesnt really taste like anything”*
**Value For Money**5%
*“Not worth it”*
**Smell**4%
*“Plastic Smell”*
**Side Effects**3%
*“possible Xylitol side effects”*
**Cough Relief**2%
*“I developed a cold them cough a few days later”*
**Durability**2%
*“not any long lasting”*
### **Top return reasons **
**Leak-Proof**24%
**Size-Overall**24%
**Color**12%
**Advertised Vs Actual Product**12%
**Color Fading/Discoloration**12%
**Stain Resistance**9%
**Product Condition**9%
**Residue**3%
**Functionality-Overall**3%
## **Common questions**
- **Is povidone iodine nasal spray profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the povidone iodine nasal spray niche?**
- 9 brands and 44 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in povidone iodine nasal spray?**
- Top complaints mined from reviews: Sinus Relief, Functionality-Overall, Allergies. The return rate is 0.0%.
- **When does demand for povidone iodine nasal spray peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the povidone iodine nasal spray niche?**
- Listings span $10.52–$52.76; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.
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