---
title: "Potpourri — $9.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/potpourri"
last_updated: "2026-08-09T13:05:10.842Z"
locale: en
meta:
description: "Niche score 58/100 · $9.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $9.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Potpourri — $9.9M/yr Amazon US Niche (2026) - Flapen"
---
# **potpourri**
**Worth a look**
Shows a $9.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 92Competition 67Returns 98Price range 70Avg price 72Brand share 2Review moat 15Quality gap 23
**Market size**
**Incredible****$9.9M**
$9.9M/yr · 6.0M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.60**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.64–$36.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,483.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, potpourri is a $9.9M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potpourri market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$8.8M–$11.7M**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**0%**
- Poo-Pourri89% - Clean-n-Fresh5% - Muse Apothecary3% - STREALE1% - Treasue Isle1% - Qingbei Rina1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
150K100KHoliday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/potpourri/trend)
## **Top potpourri search terms**
- **poopourri**2.1M/yr-22.8%12.8% conv. - **poo pourri toilet spray**984K/yr+16.6%12.7% conv. - **poo pourri**435K/yr+38.8%10.4% conv. - **poopourri toilet spray**331K/yr+36.7%12.4% conv. - **potpourri**513K/yr-27.5%1.5% conv. - **poo**326K/yr-0.2%0.2% conv. - **toilet spray**214K/yr-14.7%4.3% conv. - **poop spray**214K/yr+8.8%7.1% conv. - **potpourri bowl filler**117K/yr-11.1%0.5% conv. - **before you go toilet spray**100K/yr+11.3%8.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/potpourri/search-terms)
## **Top potpourri products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$297K6%$595K9%$892K12%$1.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poo-Pourri Before-You-Go Toilet Spray Beach Bum 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Coconut Orchid Scent**Poo-Pourri**$9.36**4.7★6,626 rev](https://www.amazon.com/dp/B09RP9Q49V) [2**Poo~Pourri Lavender Vanilla Lavender + Vanilla + Citrus Before-You-Go Toilet Spray 2 Oz**Poo-Pourri**$9.22**4.8★44,686 rev](https://www.amazon.com/dp/B0108Y8EHI) [3**Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent**Poo-Pourri**$13.69**4.7★98,986 rev](https://www.amazon.com/dp/B0108XRHJU) [4**Poo-Pourri Before-You-Go Toilet Spray Original Citrus 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Lemon Bergamot**Poo-Pourri**$9.53**4.7★98,986 rev](https://www.amazon.com/dp/B0108XRDJE) [5**Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents**Poo-Pourri**$14.22**4.7★3,920 rev](https://www.amazon.com/dp/B0D1HDXMBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents**STREALE**$15.53**148 rev7mo ago](https://www.amazon.com/dp/B0G3X1DP73) [**Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size**Poo-Pourri**$10.25**323 rev8mo ago](https://www.amazon.com/dp/B0FXN71CL8) [**Clean-n-Fresh Toilet Spray Variety Pack of 3 - Citrus/Lavender/Hibiscus Bathroom & Toilet Odor Elimination Travel Size 1.7 Fl Oz Each Total 5.1 Fl Oz**Clean-n-Fresh**$13.43**636 rev1y ago](https://www.amazon.com/dp/B0DPFXPHS9) [**Poo-Pourri Before-You-Go Toilet Spray Spring 2 Oz Variety Pack Berry & Bright Peaches & Cream and Fir Flush**Poo-Pourri**$24.74**513 rev1y ago](https://www.amazon.com/dp/B0F3499ZQY) [**Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents**Poo-Pourri**$14.22**3,920 rev2y ago](https://www.amazon.com/dp/B0D1HDXMBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents**STREALE**$15.53**4.3★**▲ 226%**](https://www.amazon.com/dp/B0G3X1DP73) [**Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size**Poo-Pourri**$10.25**4.5★**▲ 169%**](https://www.amazon.com/dp/B0FXN71CL8) [**Poo-Pourri Before-You-Go Toilet Spray Travel Essentials .34 Fl Oz In A Pinch Variety 3 Pack Each Up to 20 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents**Poo-Pourri**$9.56**4.7★**▲ 81%**](https://www.amazon.com/dp/B09ZHM3XHH) [**Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent**Poo-Pourri**$13.69**4.7★**▲ 63%**](https://www.amazon.com/dp/B0108XRHJU) [**Poo-Pourri Before-You-Go Toilet Spray Fresh Air 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Jasmine Fresh Air and Mint Scent**Poo-Pourri**$14.30**4.7★**▲ 35%**](https://www.amazon.com/dp/B09KT8CN2D)
**~~View all trending →~~**
## **What buyers say about potpourri**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Fresh scent”*
**Size-Overall**7%
*“Convenient Size and Works”*
**Quality-Overall**7%
*“Amazing quality”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Portability**5%
*“Portable”*
**Efficiency**5%
*“Does the job well”*
**Value For Money**4%
*“Definitely worth the price”*
**Ease Of Use**3%
*“convenient for on the go”*
**Spray/Flow**3%
*“Great spray”*
**Gifting Purpose**1%
*“Would be a cute gift too”*
### **What buyers complain about **
**Smell**30%
*“Bad smell”*
**Leak-Proof**15%
*“Sprayer Leaks”*
**Spray/Flow**9%
*“DOES NOT SPRAY”*
**Value For Money**5%
*“A bit pricey”*
**Functionality-Overall**4%
*“it barely works”*
**Size-Overall**2%
*“Even though the containers are small”*
**Durability**2%
*“the case breaks apart easily”*
**Product Condition**2%
*“Item seems used”*
**Strength**2%
*“Not to strong”*
**Quality-Overall**1%
*“An average quality”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**29%
**Spray/Flow**9%
**Size-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Moist/Dry**1%
## **Common questions**
- **Is potpourri profitable to sell on Amazon United States?**
- The niche generates $9.9M/yr across 41 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the potpourri niche?**
- 6 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in potpourri?**
- Top complaints mined from reviews: Smell, Leak-Proof, Spray/Flow. The return rate is 0.3%.
- **When does demand for potpourri peak?**
- Demand peaks in Jun; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the potpourri niche?**
- Listings span $5.64–$36.64; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 22,483 reviews — the moat a new listing must climb.
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