---
title: "Potassium Supplement — $7.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/potassium-supplement"
last_updated: "2026-08-09T19:12:58.989Z"
locale: en
meta:
description: "Niche score 62/100 · $7.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $7.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Potassium Supplement — $7.1M/yr Amazon US Niche (2026) - Flapen"
---
# **potassium supplement**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 24Conversion 97Competition 48Returns 100Price range 61Avg price 78Brand share 67Review moat 23Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$7.1M**
$7.1M/yr · 2.9M searches
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.54–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,851**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, potassium supplement is a $7.1M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potassium supplement market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$6.5M–$8.2M**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**28%**
- Nature's Bounty24% - Life Enhancement14% - Nature Made9% - Pure Encapsulations9% - Nutricost8% - Vykee Nutrition7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
60K40KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/potassium-supplement/trend)
## **Top potassium supplement search terms**
- **potassium supplement**2.0M/yr-1.6%11.9% conv. - **potassium**649K/yr-3.3%9.6% conv. - **potasio**79K/yr+1.6%4.3% conv. - **dr berg potassium**22K/yr+44.0%9.7% conv. - **potassium supplements**40K/yr-19.2%6.9% conv. - **dr berg potassium supplements**21K/yr-8.7%8.0% conv. - **potassium pills**26K/yr-2.5%9.9% conv. - **potasium**18K/yr+6.1%11.0% conv. - **potasio 1000mg**20K/yr-15.6%2.6% conv. - **potassium supplements for women**14K/yr+0.5%9.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/potassium-supplement/search-terms)
## **Top potassium supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$706K20%$1.4M30%$2.1M40%$2.8M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Potassium 99mg Supports Fluid Balance and Muscle Activity Involved in Normal Heart Function Potassium Gluconate Dietary Supplement Gluten Free 1 Per Day 100 Vegetarian Caplets**Nature's Bounty**$5.33**4.8★5,626 rev](https://www.amazon.com/dp/B0061GLE5W) [2**Life Enhancement High Potency 1020 mg Potassium Supplement for Muscle Brain & Bone Health - No Additives High Absorption Elemental Potassium Supplement Made in USA (240 Capsules 120 Servings)**Life Enhancement**$24.61**4.6★6,967 rev](https://www.amazon.com/dp/B005CD3ZGG) [3**Nutricost Potassium Citrate 99mg 500 Capsules**Nutricost**$19.77**4.7★14,955 rev](https://www.amazon.com/dp/B01JN8WWQ4) [4**Nature Made Potassium Gluconate 550 mg Potassium Supplements 100 Tablets**Nature Made**$4.54**4.7★16,025 rev](https://www.amazon.com/dp/B00J2LB87W) [5**Vykee Nutrition Potassium Citrate Capsules Helps Electrolyte Balance 500 mg**Vykee Nutrition**$19.37**4.7★1,346 rev](https://www.amazon.com/dp/B0DR3KSYXG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Berg Potassium Tri-Blend Complex 500 mg Potassium Supplement for Muscle & Nerve Support* Maximum Strength Potassium Formula w/Magnesium B6 & Taurine 90 Capsules**Dr. Berg Nutritionals**$20.02**139 rev6mo ago](https://www.amazon.com/dp/B0GFQ58HRZ) [**Amazon Basics Potassium Heart Health Capsules 99 mg 250 Count**Amazon Basics**$10.53**247 rev7mo ago](https://www.amazon.com/dp/B0FG7LS4QB) [**Vykee Nutrition Potassium Citrate Capsules Helps Electrolyte Balance 500 mg**Vykee Nutrition**$19.37**1,346 rev1y ago](https://www.amazon.com/dp/B0DR3KSYXG) [**duwhot Potassium Citrate 1000mg Gummies 60 Chewables**duwhot**$21.80**1,025 rev2y ago](https://www.amazon.com/dp/B0CG64TPYL) [**BulkSupplements.com Potassium Citrate Capsules - Mineral Supplement Potassium Citrate 99mg - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)**BulkSupplements**$16.91**840 rev2y ago](https://www.amazon.com/dp/B0CFWWXX82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Berg Potassium Tri-Blend Complex 500 mg Potassium Supplement for Muscle & Nerve Support* Maximum Strength Potassium Formula w/Magnesium B6 & Taurine 90 Capsules**Dr. Berg Nutritionals**$20.02**4.7★**▲ 228%**](https://www.amazon.com/dp/B0GFQ58HRZ) [**Nature Made Potassium Gluconate 550 mg Potassium Supplements 100 Tablets**Nature Made**$4.54**4.7★**▲ 204%**](https://www.amazon.com/dp/B00J2LB87W) [**Life Enhancement High Potency 1020 mg Potassium Supplement for Muscle Brain & Bone Health - No Additives High Absorption Elemental Potassium Supplement Made in USA (120 Capsules 60 Servings)**Life Enhancement**$13.69**4.6★**▲ 102%**](https://www.amazon.com/dp/B0FDGZ3HZ8) [**Natures Bounty Potassium Gluconate 99mg 100 Caplets**Nature's Bounty**$7.35**4.7★**▲ 98%**](https://www.amazon.com/dp/B000GG86X6) [**kindnature High Potassium Gummies 500mg for Leg Cramps & Electrolyte Support - Chewable Pure Potassium Bicarbonate Supplement - Adults & Kids - Vegan Non GMO - 60 Gummies (30 Day Supply)**kindnature**$21.42**4.5★**▲ 72%**](https://www.amazon.com/dp/B0B5B2HC3V)
**~~View all trending →~~**
## **What buyers say about potassium supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazon Basics quality is reliable”*
**Vitamin**9%
*“Effective vitamins”*
**Value For Money**8%
*“Good value for the money”*
**Calcium**6%
*“Good supplement if your calcium is low”*
**Advertised Vs Actual Product**6%
*“As described”*
**Muscle Pain Relief**5%
*“It helps with muscle spasms”*
**Efficiency**5%
*“The product was effective immediately”*
**Ease Of Chewing/Swallowing**4%
*“easily chewable gummies”*
**Ease Of Use**3%
*“Easy to use”*
**Joint Pain**3%
*“Just what the Dr ordered for my joints when I get those painful leg cramps at night”*
### **What buyers complain about **
**Dosage**12%
*“Low dosage”*
**Magnesium**7%
*“worthless for magnesium”*
**Calcium**6%
*“not the total amount potassium citrate”*
**Heart Health**4%
*“.but can't use this one due to being on heart meds”*
**Functionality-Overall**4%
*“Did not work”*
**Value For Money**3%
*“Cheap”*
**Quality-Overall**3%
*“Poor Quality control”*
**Taste-Overall**3%
*“it tastes so nasty”*
**Blood Pressure**3%
*“I was hoping for a better effect on my blood pressure, but it did not happen”*
**Size-Overall**3%
*“The caplets are small”*
### **Top return reasons **
**Magnesium**33%
**Dosage**17%
**Certifications**17%
**Functionality-Overall**8%
**Joint Pain**8%
**Calcium**8%
**Advertised Vs Actual Product**4%
**Ease Of Chewing/Swallowing**4%
## **Common questions**
- **Is potassium supplement profitable to sell on Amazon United States?**
- The niche generates $7.1M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the potassium supplement niche?**
- 17 brands and 80 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in potassium supplement?**
- Top complaints mined from reviews: Dosage, Magnesium, Calcium. The return rate is 0.0%.
- **When does demand for potassium supplement peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the potassium supplement niche?**
- Listings span $4.54–$31.36; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 6,851 reviews — the moat a new listing must climb.
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