---
title: "Potassium Sorbate — $304K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/potassium-sorbate"
last_updated: "2026-08-09T20:04:59.392Z"
locale: en
meta:
description: "Niche score 50/100 · $304K/yr market · 81K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $304K/yr market · 81K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Potassium Sorbate — $304K/yr Amazon US Niche (2026) - Flapen"
---
# **potassium sorbate**
**Worth a look**
Shows searches that convert (21.0% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 51Growth 32Conversion 100Competition 19Returns 100Price range 76Avg price 82Brand share 7Review moat 84Quality gap 19
**Conversion**
**Incredible****21.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****317.77**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.04–$51.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$304K**
$304K/yr · 81K searches
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, potassium sorbate is a $304K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potassium sorbate market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$269K–$359K**
- units × avg price
- **Conversion rate**
- **21.0%**
- **Avg BSR**
- **#742**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**1%**
- Hznxolrc31% - Coolinario30% - North Mountain Supply17% - Spicy World17% - CAPYBARA Distributors Inc.3% - Earthborn Elements2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
2K1K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/potassium-sorbate/trend)
## **Top potassium sorbate search terms**
- **potassium sorbate**56K/yr+3.4%15.8% conv. - **potassium sorbate food grade**10K/yr+20.9%16.6% conv. - **potassium sorbate for wine making**12K/yr-6.5%16.1% conv. - **sorbate**3K/yr+79.7%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/potassium-sorbate/search-terms)
## **Top potassium sorbate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$61K30%$91K40%$122K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9.6 oz Potassium Sorbate for Wine Making Food Grade 100% Pure**Hznxolrc**$9.31**4.7★414 rev](https://www.amazon.com/dp/B0CKL979BZ) [2**North Mountain Supply Potassium Sorbate Stabilizer 2oz Jar**North Mountain Supply**$7.26**4.7★1,031 rev](https://www.amazon.com/dp/B0BGQLW5NP) [3**Coolinario Potassium Sorbate (12 Oz) Food Grade Preservative**Coolinario**$15.09**4.3★73 rev](https://www.amazon.com/dp/B0FMHVFKNR) [4**Coolinario Potassium Sorbate (2 Oz) Food Grade Preservative**Coolinario**$7.86**4.6★213 rev](https://www.amazon.com/dp/B0F1GKJW6Q) [5**Potassium Sorbate 2 Oz - Food Grade - Great Wine Stabilizer Preservative for Gummies Mead Cider - by Spicy World**Spicy World**$4.04**4.8★84 rev](https://www.amazon.com/dp/B0CJWBXVXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 oz Potassium Sorbate for Wine Making Food Grade 100% Pure**Hznxolrc**$7.12**18 rev3mo ago](https://www.amazon.com/dp/B0GXBP1V12) [**Coolinario Potassium Sorbate (12 Oz) Food Grade Preservative**Coolinario**$15.09**73 rev10mo ago](https://www.amazon.com/dp/B0FMHVFKNR) [**Coolinario Potassium Sorbate (1 GAL - 3.3 LBS) Food Grade Preservative**Coolinario**$39.42**29 rev10mo ago](https://www.amazon.com/dp/B0FRB7W994) [**Craft A Brew - Mead Stabilizer - Potassium Sorbate & Potassium Metabisulfite - For At-Home Brewing**Craft A Brew**$15.09**40 rev1y ago](https://www.amazon.com/dp/B0F54K7DJY) [**Coolinario Potassium Sorbate (2 Oz) Food Grade Preservative**Coolinario**$7.86**213 rev1y ago](https://www.amazon.com/dp/B0F1GKJW6Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 oz Potassium Sorbate for Wine Making Food Grade 100% Pure**Hznxolrc**$7.12**4.8★**▲ 324%**](https://www.amazon.com/dp/B0GXBP1V12) [**Coolinario Potassium Sorbate (1 GAL - 3.3 LBS) Food Grade Preservative**Coolinario**$39.42**4.8★**▲ 136%**](https://www.amazon.com/dp/B0FRB7W994) [**Coolinario Potassium Sorbate (12 Oz) Food Grade Preservative**Coolinario**$15.09**4.3★**▲ 129%**](https://www.amazon.com/dp/B0FMHVFKNR) [**Spicy World Potassium Sorbate 14 Oz - Food Grade - Great Wine Stabilizer Preservative for Gummies Mead Cider & More!**Spicy World**$11.92**4.7★**▲ 55%**](https://www.amazon.com/dp/B01JTAXHVA) [**Potassium Sorbate 2 Oz - Food Grade - Great Wine Stabilizer Preservative for Gummies Mead Cider - by Spicy World**Spicy World**$4.04**4.8★**▲ 34%**](https://www.amazon.com/dp/B0CJWBXVXZ)
**~~View all trending →~~**
## **What buyers say about potassium sorbate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Nice quality and arrived fast”*
**Advertised Vs Actual Product**15%
*“As described”*
**Ease Of Use**7%
*“Easy to use”*
**Solubility**7%
*“Very easy to mix up”*
**Efficiency**7%
*“Works well”*
**Value For Money**6%
*“I think this is a great value for your money”*
**Nutritional Content**5%
*“Loving that I can still enjoy some decent food with this whole GF thing going on”*
**Smell**5%
*“I make natural plant fragranced”*
**Durability**4%
*“Usable and Reliable”*
**Sweetness**3%
*“I prefer mine sweet, fiery, and full of that sharp ginger bite”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**17%
*“or if the instructions are off”*
**Smell**11%
*“Smells of yeast”*
**Quality-Overall**11%
*“It that's not right what about the quality of the product”*
**Shrinkage Resistance**11%
*“Bread will shrink”*
**Size-Overall**6%
*“I had the smaller size before this larger size”*
**Moist/Dry**6%
*“3 were dry”*
**Ease Of Use**6%
*“I didnt and still don't really know how to use this”*
**Value For Money**4%
*“a mildly expensive consequence”*
**Powdered/Crumbled**4%
*“Pellets, Not Powder”*
**Texture/Consistency-Overall**4%
*“ruined the texture of what I made”*
## **Common questions**
- **Is potassium sorbate profitable to sell on Amazon United States?**
- The niche generates $304K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the potassium sorbate niche?**
- 7 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in potassium sorbate?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Smell, Quality-Overall. The return rate is 0.0%.
- **When does demand for potassium sorbate peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the potassium sorbate niche?**
- Listings span $4.04–$51.11; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.
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