---
title: "Potassium Citrate — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/potassium-citrate"
last_updated: "2026-08-09T15:57:59.632Z"
locale: en
meta:
description: "Niche score 61/100 · $1.3M/yr market · 666K searches/yr · $17.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.3M/yr market · 666K searches/yr · $17.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Potassium Citrate — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **potassium citrate**
**Launch it**
A $1.3M/yr market growing +6.2% this quarter with returns at 0.0% — clears our launch bar.
Market size 83Growth 33Conversion 92Competition 50Returns 100Price range 72Avg price 81Brand share 65Review moat 25Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 666K searches
**Avg price**
**Great****$17.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.54–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,407.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, potassium citrate is a $1.3M/yr Amazon United States market (666K searches/yr). The top 5 brands hold 66% of demand. Verdict: Launch it — 61/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potassium citrate market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**28%**
- NOW Foods26% - BulkSupplements11% - Nutricost11% - NaturalSlim10% - Pure Encapsulations9% - Vykee Nutrition6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
20K15KPrime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/potassium-citrate/trend)
## **Top potassium citrate search terms**
- **potassium citrate**367K/yr+20.5%9.4% conv. - **citrato de potasio**116K/yr-13.1%4.3% conv. - **potasio frank suarez**50K/yr-10.3%5.8% conv. - **potassium citrate supplement**36K/yr-12.7%9.8% conv. - **now potassium citrate**13K/yr-8.9%22.9% conv. - **potasio citrate**18K/yr-26.2%5.0% conv. - **kadsorb potassium natural slim**9K/yr+8.9%12.9% conv. - **potassium citrate capsules**7K/yr-15.4%11.8% conv. - **nutricost potassium**6K/yr-8.3%11.1% conv. - **now potassium**6K/yr-3.1%12.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/potassium-citrate/search-terms)
## **Top potassium citrate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$131K20%$262K30%$393K40%$525K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Potassium Citrate 99 mg 180 Capsules**NOW Foods**$8.54**4.7★22,636 rev](https://www.amazon.com/dp/B001AWWC1W) [2**NaturalSlim Natural Potassium Citrate Gluconate 99 mg - Kadsorb Supports Electrolyte Balance & Normal pH - Absorbable Potassium Supplements with Essential Minerals - Non GMO 400 Capsules 1 Pack**NaturalSlim**$27.29**4.8★13,698 rev](https://www.amazon.com/dp/B07MH6B25F) [3**Nutricost Potassium Citrate 99mg 500 Capsules**Nutricost**$19.77**4.7★14,955 rev](https://www.amazon.com/dp/B01JN8WWQ4) [4**BulkSupplements.com Potassium Citrate Powder - for Hydration Support Mineral Supplement Potassium 99mg - Gluten Free 300mg per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$18.96**4.6★5,022 rev](https://www.amazon.com/dp/B01LMOIBDU) [5**Pure Encapsulations Potassium (Citrate) - Essential Electrolyte Supplement to Support Nerve & Muscle Function Adrenals Hormones Heart Health & Energy* - Potassium Citrate Capsule - 180 Capsules**Pure Encapsulations**$31.36**4.7★4,181 rev](https://www.amazon.com/dp/B004DSE56K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquid Potassium Citrate Supplement Daily Electrolyte Support 2 Fl Oz**HerbX**$21.95**5 rev2w ago](https://www.amazon.com/dp/B0H38FHHCQ) [**Immortal Herbs Potassium Citrate Supplement 1320mg High Absorption Powder 120 Vegan Capsules Non-GMO & Gluten-Free Potassium Supplements for Women and Men**Immortal Herbs**$18.81**58 rev6mo ago](https://www.amazon.com/dp/B0GFLZ2J9C) [**STAY ALIVE Potassium Citrate Supplement High Absorption 800mg 120 Capsules 4 Month Supply Non-GMO and Gluten-Free Potassium Supplement for Women and Men**STAYALIVE**$18.49**61 rev6mo ago](https://www.amazon.com/dp/B0GFMCCMXY) [**Potassium Supplement Softgels High Absorption Potassium Citrate 1000mg for Muscle Heart Electrolyte Balance and Normal pH Support* Essential Mineral Non-GMO 2 Month Supply**HZZYPLANT**$9.91**120 rev10mo ago](https://www.amazon.com/dp/B0FR1HM264) [**Vykee Nutrition Potassium Citrate Capsules Helps Electrolyte Balance 500 mg**Vykee Nutrition**$19.37**1,346 rev1y ago](https://www.amazon.com/dp/B0DR3KSYXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquid Potassium Citrate Supplement Daily Electrolyte Support 2 Fl Oz**HerbX**$21.95**5.0★**▲ 284%**](https://www.amazon.com/dp/B0H38FHHCQ) [**Immortal Herbs Potassium Citrate Supplement 1320mg High Absorption Powder 120 Vegan Capsules Non-GMO & Gluten-Free Potassium Supplements for Women and Men**Immortal Herbs**$18.81**4.5★**▲ 171%**](https://www.amazon.com/dp/B0GFLZ2J9C) [**STAY ALIVE Potassium Citrate Supplement High Absorption 800mg 120 Capsules 4 Month Supply Non-GMO and Gluten-Free Potassium Supplement for Women and Men**STAYALIVE**$18.49**4.6★**▲ 165%**](https://www.amazon.com/dp/B0GFMCCMXY) [**Potassium Supplement Softgels High Absorption Potassium Citrate 1000mg for Muscle Heart Electrolyte Balance and Normal pH Support* Essential Mineral Non-GMO 2 Month Supply**HZZYPLANT**$9.91**4.4★**▲ 151%**](https://www.amazon.com/dp/B0FR1HM264) [**Pure Encapsulations Potassium (Citrate) - Essential Electrolyte Supplement to Support Nerve & Muscle Function Adrenals Hormones Heart Health & Energy* - Potassium Citrate Capsule - 90 Capsules**Pure Encapsulations**$17.93**4.7★**▲ 25%**](https://www.amazon.com/dp/B0017I25TI)
**~~View all trending →~~**
## **What buyers say about potassium citrate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“EXCELLENT PRODUCT”*
**Vitamin**7%
*“Vitamin good quality”*
**Value For Money**7%
*“Decent price”*
**Efficiency**6%
*“Effective”*
**Calcium**6%
*“Use with Calcium”*
**Ease Of Chewing/Swallowing**5%
*“No issues with swallowing”*
**Advertised Vs Actual Product**5%
*“Works as intended”*
**Nutritional Content**3%
*“It has been incredibly helpful for my routine”*
**Ease Of Use**3%
*“Good Ease for use”*
**Minerals**3%
*“Effective Daily Mineral Support”*
### **What buyers complain about **
**Calcium**9%
*“This is sometimes an issue with Potassium Citrate so don't buy it if you might be like me”*
**Dosage**9%
*“Please understand the reason for low dosage”*
**Taste-Overall**7%
*“Unpleasant aftertaste”*
**Size-Overall**3%
*“slightly smaller capsules”*
**Heart Health**3%
*“Be careful of the amount to take because too much supplemental potassium at once can make the heart feel wonky”*
**Quality-Overall**3%
*“Poor Quality control”*
**Magnesium**3%
*“error I felt it was a magnesium deficiency”*
**Muscle Pain Relief**2%
*“Did not work for muscle cramps”*
**Smell**2%
*“the capsules began smelling like rancid meat”*
**Blood Pressure**2%
*“Certain Types Of High Blood Pressure And Fatigue”*
### **Top return reasons **
**Calcium**33%
**Certifications**33%
**Joint Pain**17%
**Advertised Vs Actual Product**17%
## **Common questions**
- **Is potassium citrate profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the potassium citrate niche?**
- 17 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in potassium citrate?**
- Top complaints mined from reviews: Calcium, Dosage, Taste-Overall. The return rate is 0.0%.
- **When does demand for potassium citrate peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the potassium citrate niche?**
- Listings span $8.54–$31.36; the average listing price is $17.59 (sweet spot $15–$100). The average incumbent carries 4,408 reviews — the moat a new listing must climb.
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