---
title: "Search terms — postnatal vitamins for breastfeeding moms - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/postnatal-vitamins-for-breastfeeding-moms/search-terms"
last_updated: "2026-08-11T20:28:43.886Z"
locale: en
meta:
  description: "Niche score 61/100 · $2.9M/yr market · 1.0M searches/yr · $33.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $2.9M/yr market · 1.0M searches/yr · $33.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — postnatal vitamins for breastfeeding moms - Flapen"
---

# **postnatal vitamins for breastfeeding moms**

**Launch it**

A $2.9M/yr market growing +3.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 29Conversion 81Competition 35Returns 100Price range 95Avg price 95Brand share 45Review moat 41Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 1.0M searches

**Avg price**

**Incredible****$33.00**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.89–$56.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,361.44**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

## Search terms