---
title: "Poo — $11.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/poo"
last_updated: "2026-08-09T13:08:02.946Z"
locale: en
meta:
description: "Niche score 59/100 · $11.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $11.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poo — $11.2M/yr Amazon US Niche (2026) - Flapen"
---
# **poo**
**Worth a look**
Shows a $11.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 95Competition 72Returns 98Price range 70Avg price 75Brand share 2Review moat 15Quality gap 23
**Market size**
**Incredible****$11.2M**
$11.2M/yr · 6.0M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.10**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.64–$36.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,027.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, poo is a $11.2M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poo market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$9.1M–$12.1M**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**0%**
- Poo-Pourri83% - POOPH7% - Clean-n-Fresh5% - Muse Apothecary3% - STREALE1% - Treasue Isle1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
175K125KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/poo/trend)
## **Top poo search terms**
- **poopourri**2.1M/yr-22.8%12.7% conv. - **poo pourri toilet spray**984K/yr+16.6%12.6% conv. - **poo pourri**435K/yr+38.8%10.4% conv. - **poopourri toilet spray**331K/yr+36.7%12.3% conv. - **poo**326K/yr-0.2%0.2% conv. - **toilet spray**214K/yr-14.7%4.2% conv. - **poop spray**214K/yr+8.8%7.1% conv. - **pooph odor eliminator**292K/yr-26.5%13.0% conv. - **poof odor eliminator**160K/yr-4.4%15.5% conv. - **poof**145K/yr-4.2%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/poo/search-terms)
## **Top poo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$335K6%$670K9%$1.0M12%$1.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Poo-Pourri Before-You-Go Toilet Spray Beach Bum 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Coconut Orchid Scent**Poo-Pourri**$9.36**4.7★6,626 rev](https://www.amazon.com/dp/B09RP9Q49V) [2**Poo-Pourri Before-You-Go Toilet Spray Original Citrus 4 Fl Oz Up to 200 Uses Bathroom Odor Deodorizer Plant-Based with Essential Oils for Home or Work Lemon Bergamot and Lemongrass Scent**Poo-Pourri**$13.69**4.7★98,986 rev](https://www.amazon.com/dp/B0108XRHJU) [3**Poo~Pourri Lavender Vanilla Lavender + Vanilla + Citrus Before-You-Go Toilet Spray 2 Oz**Poo-Pourri**$9.22**4.8★44,686 rev](https://www.amazon.com/dp/B0108Y8EHI) [4**Poo-Pourri Before-You-Go Toilet Spray Original Citrus 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size Lemon Bergamot**Poo-Pourri**$9.53**4.7★98,986 rev](https://www.amazon.com/dp/B0108XRDJE) [5**Poo-Pourri Before-You-Go Pocket Toilet Spray Travel Essentials 1 Fl Oz Spring Variety 3 Pack Each Up to 50 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents**Poo-Pourri**$14.22**4.7★3,920 rev](https://www.amazon.com/dp/B0D1HDXMBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pooph Pet Odor Eliminator 32oz - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Natures Puppy Fresh Clean Furniture Potty**POOPH**$22.09**3,808 rev6mo ago](https://www.amazon.com/dp/B0G8475551) [**Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty**POOPH**$12.92**3,808 rev6mo ago](https://www.amazon.com/dp/B0G8SWWK28) [**Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents**STREALE**$15.53**148 rev7mo ago](https://www.amazon.com/dp/B0G3X1DP73) [**Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size**Poo-Pourri**$10.25**323 rev8mo ago](https://www.amazon.com/dp/B0FXN71CL8) [**POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented**POOPH**$25.17**3,808 rev9mo ago](https://www.amazon.com/dp/B0FN4V61X1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travel Size Toilet Spray 6-Pack Travel Essentials Toiletries Pocket Size Pre-Poo Spray Bathroom Odor Deodorizer Up to 360 Uses 6 Refreshing Scents**STREALE**$15.53**4.3★**▲ 214%**](https://www.amazon.com/dp/B0G3X1DP73) [**POOPH Plus Maximum Strength Pet Odor Eliminator Spray 32 oz for Dogs & Cats Heavy Duty Urine Poop & Pee Odor Remover for Carpet Furniture Litter Box & Hard Floors Unscented**POOPH**$25.17**4.5★**▲ 172%**](https://www.amazon.com/dp/B0FN4V61X1) [**Poo-Pourri Before-You-Go Toilet Spray Pink Citron 2 Fl Oz Up to 100 Uses Bathroom Odor Deodorizer with Essential Oils for Home or Work Travel Essentials TSA Approved Size**Poo-Pourri**$10.25**4.5★**▲ 162%**](https://www.amazon.com/dp/B0FXN71CL8) [**Pooph Pet Odor Eliminator 16oz Spray - Eliminates Odors at the Molecular Level Dogs Cats Freshener Eliminator Urine Poop Pee Deodorizer Fresh Clean Furniture Potty**POOPH**$12.92**4.5★**▲ 103%**](https://www.amazon.com/dp/B0G8SWWK28) [**Poo-Pourri Before-You-Go Toilet Spray Travel Essentials .34 Fl Oz In A Pinch Variety 3 Pack Each Up to 20 Uses On-The-Go Bathroom Odor Deodorizer with Essential Oils TSA Approved Size 3 Scents**Poo-Pourri**$9.56**4.7★**▲ 74%**](https://www.amazon.com/dp/B09ZHM3XHH)
**~~View all trending →~~**
## **What buyers say about poo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Fresh scent”*
**Quality-Overall**9%
*“Great product from great seller”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Size-Overall**5%
*“Fits well”*
**Efficiency**4%
*“Does the job very well”*
**Value For Money**4%
*“Definitely worth the price”*
**Portability**4%
*“Portable”*
**Spray/Flow**3%
*“Great spray”*
**Ease Of Use**3%
*“Nice and handy”*
**Strength**1%
*“Very strong”*
### **What buyers complain about **
**Smell**36%
*“Awful Odor”*
**Leak-Proof**11%
*“Sprayer Leaks”*
**Functionality-Overall**9%
*“it barely works”*
**Spray/Flow**7%
*“DOES NOT SPRAY”*
**Value For Money**6%
*“I thought it was expensive”*
**Durability**2%
*“Pump broke after three uses”*
**Advertised Vs Actual Product**2%
*“False Advertising”*
**Size-Overall**2%
*“Even though the containers are small”*
**Quality-Overall**1%
*“Lower in quality not like it used to be”*
**Product Condition**1%
*“Item seems used”*
### **Top return reasons **
**Smell**31%
**Leak-Proof**30%
**Spray/Flow**8%
**Size-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Moist/Dry**1%
## **Common questions**
- **Is poo profitable to sell on Amazon United States?**
- The niche generates $11.2M/yr across 42 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the poo niche?**
- 6 brands and 87 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in poo?**
- Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.
- **When does demand for poo peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the poo niche?**
- Listings span $5.64–$36.64; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 22,027 reviews — the moat a new listing must climb.
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