---
title: "Pom Toilet Paper — $491K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pom-toilet-paper"
last_updated: "2026-08-09T03:05:16.161Z"
locale: en
meta:
description: "Niche score 47/100 · $491K/yr market · 95K searches/yr · $34.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $491K/yr market · 95K searches/yr · $34.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pom Toilet Paper — $491K/yr Amazon US Niche (2026) - Flapen"
---
# **pom toilet paper**
**Skip it**
A deep review moat (66,760 avg reviews) — this niche doesn't clear our bar today.
Market size 59Growth 14Conversion 97Competition 21Returns 100Price range 83Avg price 95Brand share 15Review moat 0Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.21–$78.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$491K**
$491K/yr · 95K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****66,759.5**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pom toilet paper is a $491K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pom toilet paper market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$427K–$513K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**182**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Angel Soft58% - Georgia-Pacific20% - Scott Professional7% - Amazon Basics5% - Scott4% - Genuine Joe3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -22.7% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/pom-toilet-paper/trend)
## **Top pom toilet paper search terms**
- **angel soft toilet paper bulk**41K/yr-38.1%13.8% conv. - **case of toilet paper**22K/yr+2.6%4.7% conv. - **single roll toilet paper**9K/yr-5.8%3.5% conv. - **angel soft toilet paper 36 mega rolls**4K/yr+21.6%8.8% conv. - **toilet paper angel soft bulk**7K/yr-27.8%18.3% conv. - **bulk toliet paper**2K/yr+11.7%11.4% conv. - **angel soft toilet paper 48 mega rolls**6K/yr-67.6%14.1% conv. - **48 rolls toilet paper**2K/yr+29.7%5.1% conv. - **angelsoft 48 mega rolls**1K/yr+12.7%16.3% conv. - **angel soft toilet tissue 48 mega rolls**114/yr+37.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pom-toilet-paper/search-terms)
## **Top pom toilet paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$147K40%$196K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Angel Soft Toilet Paper 48 Mega Rolls = 192 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$32.84**4.8★104,295 rev](https://www.amazon.com/dp/B09NW8PNH8) [2**Angel Soft Professional Series by Georgia-Pacific PRO 2-Ply Embossed Toilet Paper White Individually Wrapped 450 Sheets Per Roll 80 Toilet Tissue Rolls Per Case 16880**Georgia-Pacific**$78.82**4.6★19,635 rev](https://www.amazon.com/dp/B00589DZKU) [3**Angel Soft Toilet Paper 18 Mega Rolls = 72 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$12.48**4.8★104,295 rev](https://www.amazon.com/dp/B0FN4NH4K8) [4**Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)**Scott Professional**$53.82**4.6★37,615 rev](https://www.amazon.com/dp/B008I7TNDW) [5**Amazon Basics 2-Ply Soft Toilet Paper 30 Rolls (5 Packs of 6) 350 Sheets per Roll Septic Safe Equivalent to 185 Regular Rolls**Amazon Basics**$23.49**4.4★100,509 rev](https://www.amazon.com/dp/B095CN96JS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Angel Soft Toilet Paper 18 Mega Rolls = 72 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$12.48**104,295 rev10mo ago](https://www.amazon.com/dp/B0FN4NH4K8) [**Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue**Scott**$20.42**143,774 rev1y ago](https://www.amazon.com/dp/B0DX33Q9QH) [**Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)**Scott Professional**$53.82**37,615 rev2y ago](https://www.amazon.com/dp/B008I7TNDW) [**Angel Soft Toilet Paper 24 Super Mega Rolls = 144 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$26.26**104,295 rev3y ago](https://www.amazon.com/dp/B0BHLSRYKX) [**Angel Soft Toilet Paper with Fresh Lavender Scented Tube 48 Mega Rolls = 192 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$35.24**32,293 rev4y ago](https://www.amazon.com/dp/B09R4T7L6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Angel Soft Toilet Paper 18 Mega Rolls = 72 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$12.48**4.8★**▲ 139%**](https://www.amazon.com/dp/B0FN4NH4K8) [**Angel Soft Toilet Paper 12 Mega Rolls = 48 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$8.75**4.8★**▲ 47%**](https://www.amazon.com/dp/B09SRTJR9Z) [**Angel Soft Toilet Paper 4 Mega Rolls = 16 Regular Rolls Soft and Strong Toilet Tissue**Angel Soft**$4.21**4.8★**▲ 45%**](https://www.amazon.com/dp/B09NW7ZP8H) [**Scott ComfortPlus Toilet Paper 48 Triple Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue**Scott**$20.42**4.6★**▲ 28%**](https://www.amazon.com/dp/B0DX33Q9QH) [**Genuine Joe Standard Bath Tissue 3 x 4 2-Ply 400 Sheets/Roll 96 Count**Genuine Joe**$45.27**4.3★**▲ 21%**](https://www.amazon.com/dp/B00HX4FBBE)
**~~View all trending →~~**
## **What buyers say about pom toilet paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Very affordable”*
**Quality-Overall**19%
*“The quality has been reliable”*
**Soft Feel**15%
*“Soft as described”*
**Durability**5%
*“Sturdy and durable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Thickness**3%
*“Perfect thickness”*
**Absorbency**2%
*“Very absorbent”*
**Ease Of Cleaning**2%
*“Cleans well”*
**Ease Of Use**2%
*“Makes life easy”*
**Comfort-Overall**2%
*“comfortable to use”*
### **What buyers complain about **
**Hard Feel**16%
*“Not Soft at all”*
**Quality-Overall**14%
*“Quality control problems”*
**Size-Overall**13%
*“Too large”*
**Thickness**11%
*“Not as thick as advertised”*
**Value For Money**7%
*“Too expensive”*
**Smell**3%
*“Smells awful”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISEMENT”*
**Durability**2%
*“Breaks up easily”*
**Allergies**2%
*“really irritating to the skin”*
**Soft Feel**2%
*“Not as soft”*
### **Top return reasons **
**Smell**19%
**Size-Overall**17%
**Advertised Vs Actual Product**16%
**Quality-Overall**8%
**Value For Money**7%
**Hard Feel**4%
**Thin**4%
**Thickness**3%
**Material Quality**3%
**Soft Feel**2%
## **Common questions**
- **Is pom toilet paper profitable to sell on Amazon United States?**
- The niche generates $491K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pom toilet paper niche?**
- 7 brands and 182 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in pom toilet paper?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for pom toilet paper peak?**
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pom toilet paper niche?**
- Listings span $4.21–$78.82; the average listing price is $34.19 (sweet spot $15–$100). The average incumbent carries 66,760 reviews — the moat a new listing must climb.
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