---
title: "Pokemon Wrapping Paper — $166K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pokemon-wrapping-paper"
last_updated: "2026-08-09T18:43:59.850Z"
locale: en
meta:
description: "Niche score 42/100 · $166K/yr market · 246K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $166K/yr market · 246K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Wrapping Paper — $166K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon wrapping paper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 59Conversion 76Competition 28Returns 96Price range 13Avg price 27Brand share 0Review moat 63Quality gap 17
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****998.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$166K**
$166K/yr · 246K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.91–$16.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pokemon wrapping paper is a $166K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon wrapping paper market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$138K–$184K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#696**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Hallmark75% - Danilo Promotions LTD13% - Pokémon5% - Juesly4% - Ocresto2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/health-household/pokemon-wrapping-paper/trend)
## **Top pokemon wrapping paper search terms**
- **pokemon wrapping paper**115K/yr+35.1%7.2% conv. - **pokemon birthday card**59K/yr+38.0%10.6% conv. - **pokemon wrapping paper birthday boy**17K/yr+37.3%10.5% conv. - **pokemon gift wrap**13K/yr+59.0%5.3% conv. - **pokemon gift card**7K/yr+38.1%0.8% conv. - **pokemon birthday wrapping paper**5K/yr+29.0%8.0% conv. - **pokemon gift wrapping paper**7K/yr+8.2%6.4% conv. - **pokmon wrapping paper**6K/yr+18.0%8.2% conv. - **pokemon paper**4K/yr+25.6%1.3% conv. - **pokemon wrapping paper birthday**5K/yr+2.1%9.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/pokemon-wrapping-paper/search-terms)
## **Top pokemon wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total**Hallmark**$11.83**4.6★128 rev](https://www.amazon.com/dp/B0GR6GZ5GX) [2**Hallmark Pokmon Pop Up Birthday Card for Kids (Pikachu Squirtle Charmander Bulbasaur)**Hallmark**$5.79**4.9★1,926 rev](https://www.amazon.com/dp/B0CC6DSWTT) [3**Pokemon Gift Wrap Official Merchandise**Danilo Promotions LTD**$9.94**4.5★1,030 rev](https://www.amazon.com/dp/B08K3K57CC) [4**Hallmark Pokmon Kids Birthday Card with Button (Celebrate Like a Champion) for Son Daughter Grandchild**Hallmark**$6.02**4.8★1,249 rev](https://www.amazon.com/dp/B0DS2VQJFL) [5**Hallmark Pokmon Pop Up Birthday Card for Kids (3D Pikachu Charmander Squirtle Bulbasaur) for Birthday Boy Son Grandson Nephew**Hallmark**$8.85**4.8★295 rev](https://www.amazon.com/dp/B0BWZLB1ZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total**Hallmark**$11.83**128 rev4mo ago](https://www.amazon.com/dp/B0GR6GZ5GX) [**Ocresto For Husband Wife Boyfriend Girlfriend From Partner Best Friend Funny Pokmon Gamer Birthday Card**Ocresto**$6.02**19 rev5mo ago](https://www.amazon.com/dp/B0GHZ4FK5N) [**Juesly 8 Year Old Birthday Gifts for Boys - Socks for Boys with Pop Up Birthday Card Presents for 8 Year Old**Juesly**$9.85**761 rev1y ago](https://www.amazon.com/dp/B0F1JSLWVT) [**Hallmark Pokmon Kids Birthday Card with Button (Celebrate Like a Champion) for Son Daughter Grandchild**Hallmark**$6.02**1,249 rev1y ago](https://www.amazon.com/dp/B0DS2VQJFL) [**Hallmark Pokmon Birthday Card for Kid (A Champions Heart) Charmander Squirtle Pikachu**Hallmark**$4.91**268 rev1y ago](https://www.amazon.com/dp/B0DS2VWNJY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Boys Pikka Birthday Party Pikachu Graphic Tee Short Sleeve**Pokémon**$15.85**4.6★**▲ 169%**](https://www.amazon.com/dp/B0CPR3VW46) [**Juesly 8 Year Old Birthday Gifts for Boys - Socks for Boys with Pop Up Birthday Card Presents for 8 Year Old**Juesly**$9.85**4.8★**▲ 164%**](https://www.amazon.com/dp/B0F1JSLWVT) [**Hallmark Pokmon Wrapping Paper Mini Rolls 3-Pack (Pikachu Squirtle Charmander Jigglypuff Bulbasaur) for Birthdays Graduations Christmas Gamers Kids Any Occasion - 45 Sq. Ft. Total**Hallmark**$11.83**4.6★**▲ 138%**](https://www.amazon.com/dp/B0GR6GZ5GX) [**Ocresto For Husband Wife Boyfriend Girlfriend From Partner Best Friend Funny Pokmon Gamer Birthday Card**Ocresto**$6.02**4.6★**▲ 87%**](https://www.amazon.com/dp/B0GHZ4FK5N) [**Hallmark Pokmon Gift Bag Bundle (9 Medium PokBall and 15 Extra Large Pikachu) for Kids Birthdays Christmas Valentines Day Halloween**Hallmark**$8.84**4.8★**— 6%**](https://www.amazon.com/dp/B09NMS679D)
**~~View all trending →~~**
## **What buyers say about pokemon wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Both bags are really cute and great quality”*
**Size-Overall**9%
*“Perfect fit”*
**Color**9%
*“Colors are vivid”*
**Value For Money**8%
*“Great value”*
**Strength**7%
*“Sturdy and strong”*
**Gifting Purpose**5%
*“Perfect for gift wrapping for birthdays or Christmas”*
**Fun/Entertainment Experience**5%
*“Our family enjoyed it”*
**Advertised Vs Actual Product**5%
*“Works as intended”*
**Thickness**3%
*“Card is thick and good quality”*
**Paper Quality**3%
*“Great quality of the card and envelope”*
### **What buyers complain about **
**Size-Overall**18%
*“NOT true to size fits younger kids 2-3”*
**Thickness**18%
*“not too thick you can't wrap well”*
**Print Quality**14%
*“Poor quality especially the print on”*
**Storage Capacity**14%
*“not enough yardage for the money”*
**Product Condition**7%
*“used”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**10%
**Advertised Vs Actual Product**6%
**Length**4%
**Feet Fit**3%
**Print Quality**3%
**Quality-Overall**2%
**Product Condition**2%
**Material Quality**2%
**Unsustainable Design**1%
## **Common questions**
- **Is pokemon wrapping paper profitable to sell on Amazon United States?**
- The niche generates $166K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pokemon wrapping paper niche?**
- 5 brands and 9 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pokemon wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Print Quality. The return rate is 0.8%.
- **When does demand for pokemon wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the pokemon wrapping paper niche?**
- Listings span $4.91–$16.56; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
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