---
title: "Trend — plug in refills - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plug-in-refills/trend"
last_updated: "2026-08-11T23:52:52.963Z"
locale: en
meta:
  description: "Niche score 59/100 · $11.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $11.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — plug in refills - Flapen"
---

# **plug in refills**

**Worth a look**

Shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 95Competition 83Returns 98Price range 43Avg price 61Brand share 0Review moat 17Quality gap 22

**Market size**

**Incredible****$11.8M**

$11.8M/yr · 7.1M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Good****$13.35**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$1.90–$24.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,592.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend