---
title: "Plug in Refills — $11.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plug-in-refills"
last_updated: "2026-08-11T17:00:30.150Z"
locale: en
meta:
description: "Niche score 59/100 · $11.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $11.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plug in Refills — $11.8M/yr Amazon US Niche (2026) - Flapen"
---
# **plug in refills**
**Worth a look**
Shows a $11.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 25Conversion 95Competition 83Returns 98Price range 43Avg price 61Brand share 0Review moat 17Quality gap 22
**Market size**
**Incredible****$11.8M**
$11.8M/yr · 7.1M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Good****$13.35**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.90–$24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****19,592.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plug in refills is a $11.8M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plug in refills market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$10.7M–$13.3M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**3 **—flat
**Sellers**
**157**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 65%
**Open market**
**0%**
- Glade75% - Air Wick24% - SC Johnson Professional1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
400K300KPrime Day '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/plug-in-refills/trend)
## **Top plug in refills search terms**
- **glade plugins refills**2.8M/yr-0.8%11.2% conv. - **glade plug in**896K/yr+8.7%14.4% conv. - **air wick essential mist refill**653K/yr-25.0%9.3% conv. - **glade**463K/yr+11.1%4.2% conv. - **glade plug in refills**387K/yr+8.2%10.6% conv. - **airwick essential mist refills**399K/yr-12.2%9.7% conv. - **glade refills**252K/yr+3.1%8.9% conv. - **air wick essential mist**200K/yr-7.6%8.3% conv. - **glade plugins**196K/yr+12.1%12.7% conv. - **glade air freshener**137K/yr+3.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/plug-in-refills/search-terms)
## **Top plug in refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$354K6%$708K9%$1.1M12%$1.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count**Glade**$3.57**4.7★28,681 rev](https://www.amazon.com/dp/B011JA1NXM) [2**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Clean Linen 6.7 Fl Oz 10 Count**Glade**$20.07**4.7★18,984 rev](https://www.amazon.com/dp/B0BKKPYX6P) [3**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Cashmere Woods 6.7 Fl Oz 10 Count**Glade**$19.06**4.7★18,984 rev](https://www.amazon.com/dp/B0BKH5W88Y) [4**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Hawaiian Breeze 6.7 Fl Oz 10 Count**Glade**$19.43**4.7★18,984 rev](https://www.amazon.com/dp/B0B6221FMT) [5**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count**Glade**$11.20**4.7★69,886 rev](https://www.amazon.com/dp/B07TPZ4JSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills**Glade**$13.51**421 rev7mo ago](https://www.amazon.com/dp/B0G3CMJ6Z3) [**Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills**Glade**$13.49**421 rev7mo ago](https://www.amazon.com/dp/B0G3BSH2S1) [**Glade PlugIns Refills Air Freshener Lemon Zest & Poppy Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$12.07**773 rev7mo ago](https://www.amazon.com/dp/B0G3CGSCBW) [**Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz**Glade**$18.47**304 rev7mo ago](https://www.amazon.com/dp/B0G3149XSP) [**Glade PlugIns Refills Air Freshener Coconut Water & Beach Grass Scented and Essential Oils for Home and Bathroom 1.34 Fl Oz 2 Count**Glade**$5.91**566 rev10mo ago](https://www.amazon.com/dp/B0FMYYSXV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade PlugIns Refills with CustomScent Technology Eucalyptus & Waterlily 5 Refills**Glade**$13.49**4.6★**▲ 174%**](https://www.amazon.com/dp/B0G3BSH2S1) [**Glade PlugIns Refills with CustomScent Technology Melon & Cherry Blossom 5 Refills**Glade**$13.51**4.6★**▲ 172%**](https://www.amazon.com/dp/B0G3CMJ6Z3) [**Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz**Glade**$18.47**4.2★**▲ 167%**](https://www.amazon.com/dp/B0G3149XSP) [**Glade PlugIns Refills Air Freshener Coconut Water & Beach Grass Scented and Essential Oils for Home and Bathroom 1.34 Fl Oz 2 Count**Glade**$5.91**4.6★**▲ 95%**](https://www.amazon.com/dp/B0FMYYSXV9) [**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Vanilla Passion Fruit 3.35 Fl Oz 5 Count**Glade**$11.20**4.7★**▲ 83%**](https://www.amazon.com/dp/B07TPZ4JSS)
**~~View all trending →~~**
## **What buyers say about plug in refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Smells clean”*
**Value For Money**7%
*“Decent price”*
**Quality-Overall**4%
*“The product works really well”*
**Ease Of Use**3%
*“Easy Use”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Durability**2%
*“don't really seem to break”*
**Freshness**2%
*“instantly make any room feel fresher”*
**Efficiency**2%
*“efficient”*
**Assembly/Installation**1%
*“Easy to assemble”*
**Size-Overall**1%
*“the bottle fits perfectly”*
### **What buyers complain about **
**Smell**37%
*“Can't smell anything”*
**Durability**9%
*“Did not last”*
**Functionality-Overall**8%
*“Barely works”*
**Value For Money**6%
*“A little expensive”*
**Leak-Proof**5%
*“Bottle leakage”*
**Quality-Overall**2%
*“Poor quality control”*
**Battery Life**2%
*“supplied batteries are no good”*
**Size-Overall**2%
*“The bottles are small”*
**Strength**2%
*“a little strong at first”*
**Advertised Vs Actual Product**1%
*“Not as expected”*
### **Top return reasons **
**Smell**50%
**Size-Overall**12%
**Functionality-Overall**8%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**4%
**Value For Money**3%
**Dispensing Mechanism**1%
**Product Condition**1%
**Durability**1%
## **Common questions**
- **Is plug in refills profitable to sell on Amazon United States?**
- The niche generates $11.8M/yr across 63 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the plug in refills niche?**
- 3 brands and 157 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plug in refills?**
- Top complaints mined from reviews: Smell, Durability, Functionality-Overall. The return rate is 0.4%.
- **When does demand for plug in refills peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the plug in refills niche?**
- Listings span $1.90–$24.89; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 19,592 reviews — the moat a new listing must climb.
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