---
title: "Plastic Wrap — $6.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plastic-wrap"
last_updated: "2026-08-09T17:07:59.234Z"
locale: en
meta:
description: "Niche score 54/100 · $6.8M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $6.8M/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plastic Wrap — $6.8M/yr Amazon US Niche (2026) - Flapen"
---
# **plastic wrap**
**Worth a look**
Shows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 99Growth 33Conversion 100Competition 23Returns 99Price range 49Avg price 41Brand share 17Review moat 23Quality gap 33
**Conversion**
**Incredible****23.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$6.8M**
$6.8M/yr · 2.7M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$3.17–$26.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.92**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,843.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plastic wrap is a $6.8M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic wrap market data**
- **Units sold / yr**
- **600K–800K**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$6.6M–$8.7M**
- units × avg price
- **Conversion rate**
- **23.0%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**682**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Glad29% - Reynolds25% - Amazon Basics21% - Saran Wrap10% - 365 by Whole Foods Market8% - SXY-STC5% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
60K40KSpike '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/plastic-wrap/trend)
## **Top plastic wrap search terms**
- **plastic wrap**749K/yr+12.2%17.6% conv. - **saran wrap**560K/yr+4.9%24.1% conv. - **plastic wrap for food**258K/yr-2.0%17.6% conv. - **cling wrap**242K/yr+4.5%20.3% conv. - **saran wrap plastic wrap**209K/yr-3.5%26.2% conv. - **press and seal**80K/yr+31.1%25.2% conv. - **press n seal**79K/yr+14.6%23.9% conv. - **press and seal plastic wrap**92K/yr-4.7%25.5% conv. - **food wrap**54K/yr+9.6%10.8% conv. - **cling wrap with slide cutter**60K/yr-3.1%14.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/plastic-wrap/search-terms)
## **Top plastic wrap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$677K20%$1.4M30%$2.0M40%$2.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet**Reynolds**$4.24**4.8★14,331 rev](https://www.amazon.com/dp/B07WD9PF7T) [2**Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)**Glad**$4.37**4.7★29,980 rev](https://www.amazon.com/dp/B0014D5NVS) [3**Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls**Amazon Basics**$5.53**4.4★4,974 rev](https://www.amazon.com/dp/B09Z2LFBJC) [4**365 by Whole Foods Market Plastic Wrap 200 Sq Ft**365 by Whole Foods Market**$3.33**4.3★2,724 rev](https://www.amazon.com/dp/B074H78XRY) [5**Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1**Amazon Basics**$3.64**4.4★4,974 rev](https://www.amazon.com/dp/B0CH92KWTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1**Amazon Basics**$3.64**4,974 rev2y ago](https://www.amazon.com/dp/B0CH92KWTG) [**365 by Whole Foods Market Plastic Wrap 200 Sq Ft**365 by Whole Foods Market**$3.33**2,724 rev3y ago](https://www.amazon.com/dp/B074H78XRY) [**Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls**Amazon Basics**$5.53**4,974 rev3y ago](https://www.amazon.com/dp/B09Z2LFBJC) [**Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service**SXY-STC**$20.73**1,114 rev3y ago](https://www.amazon.com/dp/B0B7VWLV5P) [**Plastic Food Wrap- 800 SQ. FT. BPA-Free Includes Optional Slide Cutter Extra Cling And No Mess Clear**24/7 BAGS**$13.37**1,741 rev5y ago](https://www.amazon.com/dp/B097WR4CN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saran Cling Plus Clear Plastic Wrap Food Storage Easy Dispense 200 Sq Ft Roll**Saran Wrap**$3.17**4.6★**▲ 50%**](https://www.amazon.com/dp/B0000DIWNZ) [**365 by Whole Foods Market Plastic Wrap 200 Sq Ft**365 by Whole Foods Market**$3.33**4.3★**▲ 49%**](https://www.amazon.com/dp/B074H78XRY) [**Saran Premium Plastic Wrap Food Storage Easy Dispense 100 Sq Ft Roll**Saran Wrap**$3.85**4.6★**▲ 28%**](https://www.amazon.com/dp/B0000DIWNI) [**Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service**SXY-STC**$20.73**4.3★**▲ 22%**](https://www.amazon.com/dp/B0B7VWLV5P) [**Glad Cling N Seal Plastic Food Wrap 200 Square Foot Roll (Package May Vary)**Glad**$3.64**4.7★**— 5%**](https://www.amazon.com/dp/B0014CZ0TE)
**~~View all trending →~~**
## **What buyers say about plastic wrap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Money well spent”*
**Quality-Overall**18%
*“The quality is solid”*
**Ease Of Use**11%
*“Love this very handy”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Adhesion/Stickiness**6%
*“Very sticky”*
**Cutting/Trimming**4%
*“Good cutting ability”*
**Durability**4%
*“it doesn't break”*
**Efficiency**4%
*“Its functional”*
**Strength**2%
*“Very strong”*
**Size-Overall**2%
*“convenient size”*
### **What buyers complain about **
**Adhesion/Stickiness**19%
*“NOT ENOUGH ADHESIVE”*
**Ease Of Use**12%
*“very difficult to pull out”*
**Quality-Overall**9%
*“Horrible garbage”*
**Thickness**7%
*“It's not as thick as it used to be”*
**Value For Money**7%
*“Not worth it”*
**Strength**4%
*“Flimsiness of product”*
**Cutting/Trimming**3%
*“Bad cut, be careful with cutter blade”*
**Advertised Vs Actual Product**3%
*“Does not seem the same”*
**Material Quality**3%
*“low quality material”*
**Smell**2%
*“Over the past few weeks it has also developed a very acrid plastic smell”*
### **Top return reasons **
**Size-Overall**21%
**Value For Money**12%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Material Quality**5%
**Quality-Overall**4%
**Ease Of Use**3%
**Dispensing Mechanism**3%
**Thin**3%
## **Common questions**
- **Is plastic wrap profitable to sell on Amazon United States?**
- The niche generates $6.8M/yr across 15 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the plastic wrap niche?**
- 8 brands and 682 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in plastic wrap?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- **When does demand for plastic wrap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the plastic wrap niche?**
- Listings span $3.17–$26.34; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 7,843 reviews — the moat a new listing must climb.
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