---
title: "Plastic Plates — $6.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plastic-plates"
last_updated: "2026-08-11T17:00:32.143Z"
locale: en
meta:
description: "Niche score 68/100 · $6.7M/yr market · 7.8M searches/yr · $27.81 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $6.7M/yr market · 7.8M searches/yr · $27.81 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Plastic Plates — $6.7M/yr Amazon US Niche (2026) - Flapen"
---
# **plastic plates**
**Launch it**
A $6.7M/yr market growing +1.1% this quarter with returns at 0.4% — clears our launch bar.
Market size 99Growth 26Conversion 39Competition 95Returns 98Price range 82Avg price 95Brand share 95Review moat 23Quality gap 22
**Market size**
**Incredible****$6.7M**
$6.7M/yr · 7.8M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.11–$64.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,303.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, plastic plates is a $6.7M/yr Amazon United States market (7.8M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Oct. Verdict: Launch it — 68/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic plates market data**
- **Units sold / yr**
- **250K–300K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$7.0M–$8.3M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**36%**
Top 20: 69%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**60%**
- Amazon Basics13% - Rubtlamp8% - BESTVIP6% - Dixie4% - FLOWERCAT4% - PLASTICPRO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
450K350KBlack Friday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/plastic-plates/trend)
## **Top plastic plates search terms**
- **plastic plates**1.6M/yr+4.2%3.2% conv. - **dinner plates**965K/yr-11.3%0.9% conv. - **party plates**673K/yr+18.5%0.9% conv. - **dessert plates**620K/yr+20.0%2.4% conv. - **platos desechables elegantes**636K/yr+0.6%0.5% conv. - **plastic plates for party**580K/yr-8.0%1.8% conv. - **ceramic plates**368K/yr+3.2%0.4% conv. - **small plates**203K/yr+1.1%4.3% conv. - **plastic disposable plates**220K/yr+2.0%1.3% conv. - **white plates**228K/yr-5.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/plastic-plates/search-terms)
## **Top plastic plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$135K4%$269K6%$404K8%$538K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubtlamp 60Pcs Clear Plastic Plates Clear Disposable Plates With Gold Rim Heavy-duty Gold Plates Hammered Party Plates Include 30Clear Dessert-Platos 30Dinner-Platos for Wedding Party**Rubtlamp**$31.07**4.6★654 rev](https://www.amazon.com/dp/B0C9PJKQDD) [2**Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary**Amazon Basics**$5.51**4.7★57,231 rev](https://www.amazon.com/dp/B0C2CY22B8) [3**FLOWERCAT 60PCS White Plastic Plates - Heavy Duty White Disposable Plates for 4th of July/Birthday Party/Wedding -serve for 30 guests Include 30PCS 10.25 & 30PCS 7.5 Plates for Summer Party**FLOWERCAT**$26.90**4.7★2,034 rev](https://www.amazon.com/dp/B0B19ZZLNR) [4**I00000 102 Pieces Gold Plastic Plates Disposable Party Plates White Gold Rim 51 Disposable Gold Dinner Plates 10.25 Inch and 51 Disposable Dessert Appetizer Elegant Fancy Wedding Plates 7.5 Inch**I00000**$28.61**4.8★5,762 rev](https://www.amazon.com/dp/B07B2PN5M3) [5**Amazon Basics 6-Piece White Dinner Plate Set Microwave and Dishwasher Safe for Everyday Use 10.5 inches**Amazon Basics**$22.64**4.6★12,708 rev](https://www.amazon.com/dp/B0157FD9MS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plates and Bowls Sets Dinnerware Sets for 4 12 Pieces Scratch Resistant Dishware Dishes Set Ceramic Kitchen Dinner Set Porcelain & Microwave and Dishwasher Safe Cream White**Umite Chef**$41.85**360 rev9mo ago](https://www.amazon.com/dp/B0FNR6QG8S) [**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.05**297 rev10mo ago](https://www.amazon.com/dp/B0FG83YH92) [**Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black**Quatish**$24.29**1,322 rev1y ago](https://www.amazon.com/dp/B0DPW1Q7L6) [**HEYCOME 12 Pcs Unbreakable Deep Dinner Plates Set 10 inch Reusable Plastic Wheat Straw Plates Microwave and Dishwasher Safe Plate for Kitchen Lightweight Plate for Dessert BPA Free 6 Colors**HEYCOME**$19.14**1,228 rev1y ago](https://www.amazon.com/dp/B0DHS84L1M) [**Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White**Martha Stewart**$18.80**329 rev1y ago](https://www.amazon.com/dp/B0DDFFKN12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glowserve 175 Piece Disposable Plastic Plates Dinnerware Set for 25 Guests**Glowserve**$28.05**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FG83YH92) [**Plates and Bowls Sets Dinnerware Sets for 4 12 Pieces Scratch Resistant Dishware Dishes Set Ceramic Kitchen Dinner Set Porcelain & Microwave and Dishwasher Safe Cream White**Umite Chef**$41.85**4.5★**▲ 104%**](https://www.amazon.com/dp/B0FNR6QG8S) [**Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black**Quatish**$24.29**4.3★**▲ 89%**](https://www.amazon.com/dp/B0DPW1Q7L6) [**Hefty Everyday Soak Proof Disposable Foam Plates 8.9 Inches 100 Count Disposable White Plates for Lunch Salads and Appetizers Great for Everyday Use Easy Cleanup**Hefty**$6.36**4.7★**▲ 61%**](https://www.amazon.com/dp/B0CZJXCHXJ) [**Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary**Amazon Basics**$14.50**4.7★**▲ 39%**](https://www.amazon.com/dp/B0C2D2P54Y)
**~~View all trending →~~**
## **What buyers say about plastic plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Beautiful and great quality set”*
**Strength**17%
*“And Sturdy”*
**Value For Money**16%
*“Decent price”*
**Durability**8%
*“Durable and great quality”*
**Size-Overall**6%
*“I love the size”*
**Advertised Vs Actual Product**4%
*“Product description was accurate”*
**Color**3%
*“The color is so pretty”*
**Ease Of Use**3%
*“easy to carry”*
**Design-Overall**2%
*“the design is cute”*
**Leak-Proof**2%
*“no leaks”*
### **What buyers complain about **
**Size-Overall**15%
*“Too big”*
**Strength**15%
*“Too flimsy”*
**Thickness**9%
*“Not the thickest plates”*
**Quality-Overall**8%
*“Cheap Quality”*
**Value For Money**4%
*“Waste of money”*
**Durability**4%
*“Breaks easily”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
**Weight Heavy**3%
*“Very heavy”*
**Thin**2%
*“Too thin”*
**Material Quality**2%
*“Wheat straw dishes are cheap plastic-like material that marks easily”*
### **Top return reasons **
**Size-Overall**45%
**Color**8%
**Value For Money**7%
**Strength**7%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Thin**5%
**Quality-Overall**5%
**Weight Heavy**2%
**Thickness**1%
## **Common questions**
- **Is plastic plates profitable to sell on Amazon United States?**
- The niche generates $6.7M/yr across 99 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Launch it (68/100).
- **How competitive is the plastic plates niche?**
- 59 brands and 162 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in plastic plates?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.
- **When does demand for plastic plates peak?**
- Demand peaks in May–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the plastic plates niche?**
- Listings span $5.11–$64.00; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 7,303 reviews — the moat a new listing must climb.
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