---
title: "Search terms — plastic free toothbrush - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plastic-free-toothbrush/search-terms"
last_updated: "2026-08-11T20:51:10.491Z"
locale: en
meta:
  description: "Niche score 56/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $231K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plastic free toothbrush - Flapen"
---

# **plastic free toothbrush**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 61Conversion 81Competition 33Returns 98Price range 68Avg price 59Brand share 36Review moat 36Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.38–$33.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+37.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$13.13**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$231K**

$231K/yr · 209K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,922.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

## Search terms