---
title: "Plaque Remover Toothbrush — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plaque-remover-toothbrush"
last_updated: "2026-08-11T17:01:25.497Z"
locale: en
meta:
description: "Niche score 41/100 · $110K/yr market · 74K searches/yr · $19.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $110K/yr market · 74K searches/yr · $19.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plaque Remover Toothbrush — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **plaque remover toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 78Competition 27Returns 96Price range 83Avg price 86Brand share 0Review moat 19Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.00–$78.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$110K**
$110K/yr · 74K searches
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,259.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plaque remover toothbrush is a $110K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plaque remover toothbrush market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$97K–$116K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 99%
**Open market**
**0%**
- Oral-B83% - Colgate9% - Reach4% - Amazon Basics2% - DR.BRIGHT2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
5K3KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/plaque-remover-toothbrush/trend)
## **Top plaque remover toothbrush search terms**
- **oral b crossaction toothbrush**43K/yr-9.2%6.6% conv. - **toothbrush with tongue scraper**15K/yr+3.4%6.3% conv. - **oral b cross action toothbrush**6K/yr+19.1%7.0% conv. - **oral b cross action toothbrushes soft**6K/yr-12.0%7.2% conv. - **toothbrush with tongue cleaner**4K/yr-16.1%4.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/plaque-remover-toothbrush/search-terms)
## **Top plaque remover toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries**Oral-B**$15.76**4.7★22,198 rev](https://www.amazon.com/dp/B01KZ6V00W) [2**Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators**Oral-B**$8.78**4.7★608 rev](https://www.amazon.com/dp/B003USM192) [3**Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored**Oral-B**$8.74**4.6★31,454 rev](https://www.amazon.com/dp/B008I2IKI6) [4**Oral B Oral-b Cross Action Advanced Toothbrush with Bacteria Guard Bristles 8 Pack 8Count (Soft)**Oral-B**$24.15**4.6★121 rev](https://www.amazon.com/dp/B09C3SMWYP) [5**Oral-B Pro 1000 CrossAction Electric Toothbrush Green**Oral-B**$48.22**4.5★9,651 rev](https://www.amazon.com/dp/B07XG68WX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Pro 100 CrossAction Battery Powered Toothbrush Black 1 Count (Pack of 1)**Oral-B**$17.86**3,007 rev2y ago](https://www.amazon.com/dp/B0B6JTYB49) [**Colgate 360 Advanced Whitening Medium Toothbrush Pack 4 Adult Medium Toothbrushes with Cheek and Tongue Cleaner Helps Clean Your Teeth Tongue Cheeks and Gums 4 Pack**Colgate**$11.57**16,885 rev2y ago](https://www.amazon.com/dp/B0CNRX2BB5) [**DR.BRIGHT Adult Toothbrushes Medium 6 Pack | Medium Toothbrush for Adults with Tongue Scraper & Ergonomic Handle | Individual Packaging Travel Toothbrush BPA-Free Assorted Colors**DR.BRIGHT**$9.64**487 rev2y ago](https://www.amazon.com/dp/B0CKXFF295) [**Colgate 360 Advanced Whitening Soft Toothbrush Pack 4 Adult Soft Toothbrushes with Cheek and Tongue Cleaner Helps Clean Your Teeth Tongue Cheeks & Gums 4 - Pack**Colgate**$12.60**872 rev2y ago](https://www.amazon.com/dp/B081ZP1X8Q) [**Oral-B Cross-Action Toothbrush Bristles Compact Head PRO Soft - 3 Pack**Oral-B**$16.24**99 rev3y ago](https://www.amazon.com/dp/B0C9VQFJ82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro Health CrossAction Plaque Removal toothbrushes 2 Count Toothbrush Medium Deep Reach in Tight Spaces Tongue Scraper Tooth Brush Plaque Fighter Gentle on Teeth Gum stimulators**Oral-B**$8.78**4.7★**▲ 144%**](https://www.amazon.com/dp/B003USM192) [**Oral B Oral-b Cross Action Advanced Toothbrush with Bacteria Guard Bristles 8 Pack 8Count (Soft)**Oral-B**$24.15**4.6★**▲ 115%**](https://www.amazon.com/dp/B09C3SMWYP) [**Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 66%**](https://www.amazon.com/dp/B09HSS29YD) [**Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)**Amazon Basics**$5.02**4.6★**▲ 65%**](https://www.amazon.com/dp/B08QWYMMYL) [**Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count**Reach**$4.00**4.7★**▲ 49%**](https://www.amazon.com/dp/B08JQCZ71B)
**~~View all trending →~~**
## **What buyers say about plaque remover toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great Buy”*
**Quality-Overall**14%
*“Excellent Product”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Cleaning**6%
*“cleans great”*
**Cleansing**5%
*“teeth very clean”*
**Tooth Brightening**5%
*“Good for whiter teeth”*
**Brush Quality**5%
*“Best brush ever”*
**Charging**4%
*“Long lasting charge”*
**Efficiency**4%
*“it does work”*
**Durability**4%
*“is durable”*
### **What buyers complain about **
**Charging**15%
*“Charging issues”*
**Durability**13%
*“Didnt last 3 months”*
**Battery Life**9%
*“Battery life sucks”*
**Quality-Overall**8%
*“Bad quality”*
**Hard Feel**7%
*“NOT SOFT”*
**Ease Of Use**5%
*“hard to handle”*
**Grip**4%
*“Bad grip”*
**Value For Money**4%
*“A bit pricey”*
**Functionality-Overall**3%
*“Barely works”*
**Size-Overall**3%
*“Cord is too short”*
### **Top return reasons **
**Charging**17%
**Functionality-Overall**15%
**Advertised Vs Actual Product**11%
**Size-Overall**9%
**Value For Money**8%
**Color**5%
**Defective Material/Parts**4%
**Hard Feel**4%
**Quality-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is plaque remover toothbrush profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 21 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the plaque remover toothbrush niche?**
- 5 brands and 128 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plaque remover toothbrush?**
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 0.7%.
- **When does demand for plaque remover toothbrush peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the plaque remover toothbrush niche?**
- Listings span $4.00–$78.31; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 15,260 reviews — the moat a new listing must climb.
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