---
title: "Search terms — plantar fasciitis insoles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plantar-fasciitis-insoles/search-terms"
last_updated: "2026-08-10T04:55:02.298Z"
locale: en
meta:
  description: "Niche score 61/100 · $4.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $4.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plantar fasciitis insoles - Flapen"
---

# **plantar fasciitis insoles**

**Worth a look**

Shows a $4.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 24Conversion 74Competition 69Returns 61Price range 75Avg price 65Brand share 39Review moat 17Quality gap 73

**Market size**

**Incredible****$4.5M**

$4.5M/yr · 4.8M searches

**Price range**

**Great****$4.90–$45.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.75**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,981.16**

avg incumbent reviews — the moat a new listing must climb

## Search terms