---
title: "Plant Protein Shakes — $579K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plant-protein-shakes"
last_updated: "2026-08-11T20:25:53.393Z"
locale: en
meta:
description: "Niche score 56/100 · $579K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $579K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plant Protein Shakes — $579K/yr Amazon US Niche (2026) - Flapen"
---
# **plant protein shakes**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 33Conversion 66Competition 44Returns 100Price range 76Avg price 95Brand share 2Review moat 47Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.35**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.89–$37.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$579K**
$579K/yr · 385K searches
**Review moat**
**Okay****1,803.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plant protein shakes is a $579K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plant protein shakes market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$761K–$1.0M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**586**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**0%**
- Premier Protein40% - Evolve32% - Ripple15% - OWYN Only What You Need8% - Orgain4% - Kate Farms1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +6.6% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/plant-protein-shakes/trend)
## **Top plant protein shakes search terms**
- **evolve protein shake**101K/yr-12.4%11.1% conv. - **ripple protein shake**52K/yr-12.2%10.3% conv. - **plant protein shakes**33K/yr+26.5%2.5% conv. - **premier protein almond milk**44K/yr+4.0%8.6% conv. - **plant based protein shakes**17K/yr+71.1%2.2% conv. - **pea protein shakes**11K/yr+64.8%1.4% conv. - **premier protein almond milk shake**16K/yr+1.1%9.7% conv. - **premier protein shake almond milk**16K/yr-17.5%8.2% conv. - **almond protein shake**10K/yr+34.3%5.1% conv. - **evolve protein**12K/yr+11.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/plant-protein-shakes/search-terms)
## **Top plant protein shakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$23K8%$46K12%$70K16%$93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evolve Plant Based Protein Shake Double Chocolate 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) - (Formula May Vary)**Evolve**$29.74**4.4★8,112 rev](https://www.amazon.com/dp/B06XZWG6CV) [2**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**4.5★896 rev](https://www.amazon.com/dp/B0F7BCY1J5) [3**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$27.66**4.4★658 rev](https://www.amazon.com/dp/B0F7C9KY2F) [4**Evolve Plant Based Protein Shake Vanilla Bean 20g Vegan Protein Dairy Free No Artificial Sweeteners Non-GMO 10g Fiber 11 Fl Oz (Pack of 12) (Formula May Vary)**Evolve**$28.04**4.2★2,875 rev](https://www.amazon.com/dp/B06Y132681) [5**Ripple Vegan Protein Shake | Chocolate | 20g Nutritious Plant Based Pea Protein | Shelf Stable | No GMOs Soy Nut Gluten Lactose | 12 Oz 12 Pack**Ripple**$34.14**4.5★2,748 rev](https://www.amazon.com/dp/B07S76PN1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**65 rev3mo ago](https://www.amazon.com/dp/B0GV56RZZD) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**61 rev4mo ago](https://www.amazon.com/dp/B0GQXDHFMV) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**71 rev4mo ago](https://www.amazon.com/dp/B0GQY5SCV1) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**62 rev4mo ago](https://www.amazon.com/dp/B0GQXQM1PK) [**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)**Kate Farms**$18.81**3.7★**▲ 305%**](https://www.amazon.com/dp/B0GV56RZZD) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Coffee with Caffeine for Energy 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**4.0★**▲ 304%**](https://www.amazon.com/dp/B0GQXDHFMV) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**4.5★**▲ 300%**](https://www.amazon.com/dp/B0GQY5SCV1) [**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.97**4.6★**▲ 297%**](https://www.amazon.com/dp/B0GQXQM1PK) [**OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count**OWYN Only What You Need**$37.50**4.1★**▲ 187%**](https://www.amazon.com/dp/B08B2J4DKZ)
**~~View all trending →~~**
## **What buyers say about plant protein shakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“These shakes are DELICIOUS”*
**Nutritional Content**20%
*“Good nutrition”*
**Flavor**13%
*“Rich flavor”*
**Quality-Overall**3%
*“Excellent Product”*
**Vegan/Organic**2%
*“Best vegan protein”*
**Value For Money**2%
*“Worth every penny”*
**Sweetness**2%
*“the fact it is sugar free”*
**Texture/Consistency-Overall**2%
*“Great consistency”*
**Caffeine Content**1%
*“And has a nice amount of caffeine”*
**Ingredients-Overall**1%
*“The ingredients seem clean”*
### **What buyers complain about **
**Taste-Overall**27%
*“Chemical taste”*
**Value For Money**8%
*“Too expensive”*
**Flavor**7%
*“Flavor is NOT good”*
**Nutritional Content**5%
*“Disappointing Nutrition”*
**Sweetness**3%
*“Sickly sweet”*
**Artificial Sweeteners**2%
*“Artificial sweetener taste”*
**Thickness**2%
*“It's not super creamy or thick”*
**Quality-Overall**2%
*“Quality has gone down”*
**Bitter**2%
*“bitter”*
**Allergies**1%
*“Allergic reaction I guess”*
## **Common questions**
- **Is plant protein shakes profitable to sell on Amazon United States?**
- The niche generates $579K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the plant protein shakes niche?**
- 6 brands and 586 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in plant protein shakes?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for plant protein shakes peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the plant protein shakes niche?**
- Listings span $7.89–$37.50; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.
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