---
title: "Plan B — $23.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plan-b"
last_updated: "2026-08-11T23:51:34.114Z"
locale: en
meta:
description: "Niche score 52/100 · $23.2M/yr market · 5.0M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $23.2M/yr market · 5.0M searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plan B — $23.2M/yr Amazon US Niche (2026) - Flapen"
---
# **plan b**
**Worth a look**
Shows a $23.2M/yr market, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 100Growth 33Conversion 100Competition 0Returns 100Price range 79Avg price 91Brand share 0Review moat 22Quality gap 20
**Market size**
**Incredible****$23.2M**
$23.2M/yr · 5.0M searches
**Conversion**
**Incredible****21.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.15–$46.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,639**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plan b is a $23.2M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plan b market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 200,000–250,000/product
- **Revenue / yr**
- **$21.2M–$21.2M**
- units × avg price
- **Conversion rate**
- **21.8%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Gavis Pharmaceuticals64% - Plan B16% - Ohm12% - Option 24% - Xiromed3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
500K300KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/plan-b/trend)
## **Top plan b search terms**
- **plan b**2.7M/yr+4.5%26.1% conv. - **plan**742K/yr+33.3%0.1% conv. - **plan b pills for women**631K/yr-22.3%17.0% conv. - **morning after pill**84K/yr+77.9%13.5% conv. - **morning after pill prevent pregnancy**171K/yr-16.0%19.8% conv. - **plan b contraception**93K/yr+61.6%21.6% conv. - **emergency contraption pill**158K/yr-16.9%18.3% conv. - **emergency contraception**35K/yr+114.7%15.2% conv. - **plan b pill**37K/yr+39.9%14.5% conv. - **plan b same day delivery**47K/yr+6.7%17.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/plan-b/search-terms)
## **Top plan b products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$4.6M40%$9.3M60%$13.9M80%$18.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★15,996 rev](https://www.amazon.com/dp/B00NKMY5E2) [2**Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)**Plan B**$46.84**4.7★6,735 rev](https://www.amazon.com/dp/B00H2D6WUA) [3**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**4.7★8,088 rev](https://www.amazon.com/dp/B0B322GHXR) [4**Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count**Option 2**$15.64**4.6★11,818 rev](https://www.amazon.com/dp/B07FS852FQ) [5**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**4.8★558 rev](https://www.amazon.com/dp/B0B1D5T8N5)
### **Newest**
by launch date
[**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**8,088 rev4y ago](https://www.amazon.com/dp/B0B322GHXR) [**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**558 rev4y ago](https://www.amazon.com/dp/B0B1D5T8N5) [**Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count**Option 2**$15.64**11,818 rev7y ago](https://www.amazon.com/dp/B07FS852FQ) [**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**15,996 rev11y ago](https://www.amazon.com/dp/B00NKMY5E2) [**Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)**Plan B**$46.84**6,735 rev12y ago](https://www.amazon.com/dp/B00H2D6WUA)
### **Trending**
90-day click momentum
[**My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet**Gavis Pharmaceuticals**$7.15**4.6★**▲ 25%**](https://www.amazon.com/dp/B00NKMY5E2) [**Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning**Xiromed**$27.60**4.8★**— 8%**](https://www.amazon.com/dp/B0B1D5T8N5) [**Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count**Option 2**$15.64**4.6★**— 3%**](https://www.amazon.com/dp/B07FS852FQ) [**Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)**Plan B**$46.84**4.7★**▼ 14%**](https://www.amazon.com/dp/B00H2D6WUA) [**Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))**Ohm**$8.87**4.7★**▼ 46%**](https://www.amazon.com/dp/B0B322GHXR)
## **What buyers say about plan b**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“GREAT VALUE”*
**Advertised Vs Actual Product**15%
*“It works as it should”*
**Efficiency**15%
*“Works perfectly”*
**Fertility/Conception**7%
*“Works good in not getting me pregnant”*
**Side Effects**6%
*“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”*
**Quality-Overall**4%
*“Overall, a helpful and important product to have just in case”*
**Strength**3%
*“And effective”*
**Functionality-Overall**3%
*“Same as plan b. I mean it did its job”*
**Ease Of Use**3%
*“very easy to use”*
**Contraception**3%
*“Most affordable anti contraceptive”*
### **What buyers complain about **
**Functionality-Overall**45%
*“Def did not work”*
**Side Effects**18%
*“BAD SIDE EFFECTS”*
**Quality-Overall**5%
*“getting a name brand pill that has better quality ingredients”*
**Value For Money**4%
*“Was skeptical since it's so cheap”*
**Durability**3%
*“Bleeding for a couple weeks now with no end in sight”*
**Age Suitability**3%
*“Still got pregnant”*
**Sexual Wellness**2%
*“having conditions so horrible you can't ever have sex again”*
**Acid Regulator/Stomach Ache Relief**1%
*“mild cramping followed by severe bloating”*
**Product Condition**1%
*“Boxes arrived smushed to the heavens”*
**Inflammation**1%
*“DO NOT BUY UNLESS YOU WANT A UTI AND YEAST INFECTION”*
## **Common questions**
- **Is plan b profitable to sell on Amazon United States?**
- The niche generates $23.2M/yr across 5 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the plan b niche?**
- 5 brands and 76 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plan b?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
- **When does demand for plan b peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the plan b niche?**
- Listings span $7.15–$46.84; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 8,639 reviews — the moat a new listing must climb.
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