---
title: "Products — plaid wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plaid-wrapping-paper/products"
last_updated: "2026-08-11T22:12:45.401Z"
locale: en
meta:
  description: "Niche score 51/100 · $177K/yr market · 578K searches/yr · $13.57 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $177K/yr market · 578K searches/yr · $13.57 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — plaid wrapping paper - Flapen"
---

# **plaid wrapping paper**

**Worth a look**

Shows a thin review moat (485 avg reviews), but soft demand (-2.0% this quarter) keeps it on the watch list.

Market size 36Growth 24Conversion 28Competition 69Returns 57Price range 70Avg price 63Brand share 74Review moat 76Quality gap 48

**Review moat**

**Great****485.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.15–$35.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.57**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$177K**

$177K/yr · 578K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products