---
title: "Plaid Wrapping Paper — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/plaid-wrapping-paper"
last_updated: "2026-08-11T21:18:52.684Z"
locale: en
meta:
description: "Niche score 51/100 · $177K/yr market · 578K searches/yr · $13.57 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $177K/yr market · 578K searches/yr · $13.57 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plaid Wrapping Paper — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **plaid wrapping paper**
**Worth a look**
Shows a thin review moat (485 avg reviews), but soft demand (-2.0% this quarter) keeps it on the watch list.
Market size 36Growth 24Conversion 28Competition 69Returns 57Price range 70Avg price 63Brand share 74Review moat 76Quality gap 48
**Review moat**
**Great****485.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.15–$35.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.57**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$177K**
$177K/yr · 578K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, plaid wrapping paper is a $177K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plaid wrapping paper market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$170K–$204K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,433**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **54%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**33%**
- LeZakaa15% - Boerni14% - WRAPAHOLIC12% - Whaline11% - Hallmark8% - BIOBROWN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 66.7×
[**Open Trend **](https://flapen.com/research/us/health-household/plaid-wrapping-paper/trend)
## **Top plaid wrapping paper search terms**
- **plaid wrapping paper**169K/yr+7.2%1.4% conv. - **ralph lauren wrapping paper**51K/yr-16.2%1.1% conv. - **tartan wrapping paper**48K/yr+2.3%2.7% conv. - **green plaid wrapping paper**32K/yr-26.4%2.1% conv. - **plaid christmas wrapping paper**73K/yr+34.0%0.9% conv. - **plaid wrapping paper roll**13K/yr-16.5%0.9% conv. - **tartan plaid wrapping paper**14K/yr-16.6%2.4% conv. - **red plaid wrapping paper**13K/yr+39.5%3.5% conv. - **wrapping paper plaid**17K/yr-31.4%3.1% conv. - **plaid gift wrap**6K/yr+60.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/plaid-wrapping-paper/search-terms)
## **Top plaid wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LeZakaa Christmas Green Wrapping Paper 12 Folded Sheet with 4 Different Tartan Plaid Design for New Year Celebrations Holiday Gift Wrapping 27.5 x 19.6 inches Per Sheet**LeZakaa**$11.53**4.6★576 rev](https://www.amazon.com/dp/B0CGTZSTDV) [2**Simple Festive Stylish Classic Christmas Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll 14.1 sq.ft.ttl - Luxury Gift Wrap For Birthday Holiday Mens**Boerni**$9.43**4.0★15 rev](https://www.amazon.com/dp/B0DP6FV53L) [3**Whaline 8 Sheets Tartan Bear Wrapping Paper -Not Roll- Green Blue Plaids Bear Gift Wrap Paper Folded Flat for Baby Shower We Can Bearly Wait Birthday DIY Art Craft 19.7 x 27.6 Inch**Whaline**$10.54**0.0★0 rev](https://www.amazon.com/dp/B0GX6QQQRT) [4**Boerni 7 Pieces Plaid Wrapping Paper Vintage Birthday Gift Wrap Include 20x 28 inches per sheet Folded Flat Paper for Fathers Day Graducation Wedding Baby Shower Congrats and Holiday**Boerni**$9.92**4.2★46 rev](https://www.amazon.com/dp/B09YKYN1FW) [5**Green Plaid Wrapping Paper Classic Check Emerald Green and Red Tartan Plaid Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll 14.1 sq.ft.ttl - Gift Wrap Paper for Birthday Weddings Baby Shower**NEPOG**$9.20**5.0★2 rev](https://www.amazon.com/dp/B0G3XM4QSV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whaline 8 Sheets Tartan Bear Wrapping Paper -Not Roll- Green Blue Plaids Bear Gift Wrap Paper Folded Flat for Baby Shower We Can Bearly Wait Birthday DIY Art Craft 19.7 x 27.6 Inch**Whaline**$10.54**0 rev3mo ago](https://www.amazon.com/dp/B0GX6QQQRT) [**Whaline 100 Sheets Tartan Plaids Tissue Paper 14 x 20 Inch Gift Wrapping Tissue Vintage Green Navy Check Art Tissues for We Can Bearly Wait Baby Shower Birthday Party DIY Crafts Decor**Whaline**$12.78**1 rev3mo ago](https://www.amazon.com/dp/B0GWJ236X9) [**ZDSPIDE Green Plaid Wrapping Paper Roll 17 inch x 16.4 ft Gingham Gift Wrap for Birthday Valentines Day Baby Shower Wedding & More**ZDSPIDE**$10.01**15 rev4mo ago](https://www.amazon.com/dp/B0GRXX7T6P) [**WRAPAHOLIC Blue Fathers Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Blue Argyle Plaid Wrapping Paper for Men Dad Husband Fathers Day Birthday Graduation**WRAPAHOLIC**$10.00**265 rev4mo ago](https://www.amazon.com/dp/B0GQLZ2X1K) [**BIOBROWN Christmas Wrapping Paper Vintage Green Plaid 17 In x 33 Ft**BIOBROWN**$14.51**11 rev5mo ago](https://www.amazon.com/dp/B0GMZDTFW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whaline 100 Sheets Tartan Plaids Tissue Paper 14 x 20 Inch Gift Wrapping Tissue Vintage Green Navy Check Art Tissues for We Can Bearly Wait Baby Shower Birthday Party DIY Crafts Decor**Whaline**$12.78**1.0★**▲ 1000%**](https://www.amazon.com/dp/B0GWJ236X9) [**ZDSPIDE Green Plaid Wrapping Paper Roll 17 inch x 16.4 ft Gingham Gift Wrap for Birthday Valentines Day Baby Shower Wedding & More**ZDSPIDE**$10.01**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0GRXX7T6P) [**Whaline 8 Sheets Tartan Bear Wrapping Paper -Not Roll- Green Blue Plaids Bear Gift Wrap Paper Folded Flat for Baby Shower We Can Bearly Wait Birthday DIY Art Craft 19.7 x 27.6 Inch**Whaline**$10.54**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GX6QQQRT) [**WRAPAHOLIC Blue Fathers Day Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Blue Argyle Plaid Wrapping Paper for Men Dad Husband Fathers Day Birthday Graduation**WRAPAHOLIC**$10.00**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GQLZ2X1K) [**BIOBROWN Christmas Wrapping Paper Vintage Green Plaid 17 In x 33 Ft**BIOBROWN**$14.51**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GMZDTFW3)
**~~View all trending →~~**
## **What buyers say about plaid wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Overall, the quality is excellent and the pattern is adorable,”*
**Color**13%
*“Very pretty color”*
**Design-Overall**13%
*“The designs are attractive”*
**Thickness**10%
*“This is a thick wrap”*
**Value For Money**7%
*“it's not too expensive”*
**Gifting Purpose**6%
*“Gift”*
**Durability**6%
*“Durable”*
**Strength**4%
*“It's nice that it's strong and thick,”*
**Recycle/Reuse**3%
*“I love that it is reversible and nice and thick”*
**Texture/Consistency-Overall**2%
*“Excellent texture and quality”*
### **What buyers complain about **
**Size-Overall**18%
*“Too small”*
**Strength**14%
*“flimsy”*
**Color**8%
*“I almost returned my t because it looks like the colors are messed up in the blue gingham”*
**Value For Money**6%
*“costly”*
**Gifting Purpose**6%
*“Wrapping presents already is a pain”*
**Functionality-Overall**6%
*“I was unable to use it for the purpose I wanted to”*
**Thickness**5%
*“The paper itself is thicker than I expected”*
**Smell**3%
*“And it had the worst smell to it ever”*
**Advertised Vs Actual Product**3%
*“not as advertised”*
**Brightness/Shine/Glow**2%
*“No sheen or smooth shiny look at all”*
### **Top return reasons **
**Size-Overall**58%
**Color**16%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Adhesion/Stickiness**1%
**Quality-Overall**1%
**Functionality-Overall**1%
**Smell**1%
**Thin**1%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is plaid wrapping paper profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 37 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the plaid wrapping paper niche?**
- 19 brands and 27 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in plaid wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Strength, Color. The return rate is 2.7%.
- **When does demand for plaid wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 66.7× the quietest.
- **What does it cost to enter the plaid wrapping paper niche?**
- Listings span $6.15–$35.35; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.
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