---
title: "Pizza Plates — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pizza-plates"
last_updated: "2026-08-11T21:18:45.019Z"
locale: en
meta:
description: "Niche score 56/100 · $76K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $76K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pizza Plates — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **pizza plates**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 34Conversion 37Competition 75Returns 95Price range 85Avg price 92Brand share 89Review moat 70Quality gap 25
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.18–$89.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****688.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$76K**
$76K/yr · 119K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pizza plates is a $76K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza plates market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#887**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**46%**
Top 20: 87%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**48%**
- BOKFJBP14% - Naozinebi11% - Supreme Housewares8% - Oitnlaughter7% - OXYLIPO6% - gisgfim6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/pizza-plates/trend)
## **Top pizza plates search terms**
- **pizza plates**53K/yr+5.7%1.9% conv. - **pizza plate**23K/yr+5.3%0.5% conv. - **pizza party plates**14K/yr+18.1%3.6% conv. - **pizza plates disposable**9K/yr+18.8%2.1% conv. - **pizza paper plates**8K/yr-4.2%3.2% conv. - **pizza plates for serving**5K/yr+36.9%1.0% conv. - **platos para pizza**5K/yr-18.5%0.2% conv. - **pizza serving plate**3K/yr-0.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/pizza-plates/search-terms)
## **Top pizza plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BOKFJBP 50pcs Pizza Plates-Disposable Pizza Paper Plates Birthday Party Decorations 7IN Party Dessert Plates Tableware Party Supplies Dinnerware for Birthday BBQ Picnic Baby Shower Italian Boys Girls**BOKFJBP**$8.72**4.6★42 rev](https://www.amazon.com/dp/B0FJXH4SL3) [2**Naozinebi 50Pcs Pizza Party Paper Plates Pizza Birthday Party Decorations Pizzas Tableware Dinnerware Set Italian Pizzas Dessert Plate for Birthday Baby Shower Parties Favor Supplies**Naozinebi**$15.87**4.9★19 rev](https://www.amazon.com/dp/B0F6MSRRKC) [3**Supreme Housewares Pizza Slice Shaped Melamine Plate BPA-Free Pizza Plate with Realistic Pepperoni Print Durable Dishwasher Safe Fun Novelty Dish for Pizza Lovers and Parties 9 Inches Set of 6**Supreme Housewares**$28.25**4.7★335 rev](https://www.amazon.com/dp/B000675YTY) [4**60PCS Pizza Theme Birthday Party Plates Red Green White Pizzas Checkered Disposable Paper Dessert Plates for Italian Pizza Birthday Decorations Party Tableware Set for Kids BBQ Picnic Supplies**Oitnlaughter**$13.61**4.2★42 rev](https://www.amazon.com/dp/B0FY4YTMV8) [5**gisgfim Pizza Party Supplies Tableware Set for 24 Guests Pizza Birthday Party Paper Plates Napkins Decorations Favors for Kids Boys Girls Baby Shower**gisgfim**$17.11**4.5★96 rev](https://www.amazon.com/dp/B0BWJH6G8N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**C L cooper life 48Pcs 9 Inch Pizza Themed Paper Plates - Red White Gingham & Pizza Tomato Disposable Dinner Plates for Italian Pizza Party Birthday BBQ Picnic Supplies**C L cooper life**$10.46**2 rev3mo ago](https://www.amazon.com/dp/B0GXK6XY42) [**96PCS Pizza Theme Paper Plates Napkins and Forks for Kids Italian Pizza Party Disposable Supplies Red Green Pizzas Checkered Tableware Set for Picnic Birthday Baby Shower Party Dinnerware Decorations**Oitnlaughter**$16.82**15 rev4mo ago](https://www.amazon.com/dp/B0GSZJ1R2H) [**Italian Themed Paper Plates 9 Inch Disposable Dinner Plates with Pizza Wine & Vertical Stripe Print for Party Dinner Picnic Brunch Decor Birthday Party Supplies Bachelorette Party Supplies**LUCKYQUBE**$13.43**3 rev4mo ago](https://www.amazon.com/dp/B0GQYP84NQ) [**Kilyparty 120pcs Pizza Party Supplies Tableware Set for 20 Guests Pizza Birthday Party Paper Plates Napkins straws Decorations Favors for Kids Boys Girls Baby Shower**Kilyparty**$17.35**3 rev6mo ago](https://www.amazon.com/dp/B0GDQ82SRL) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**1,285 rev8mo ago](https://www.amazon.com/dp/B0FPNCNYN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**C L cooper life 48Pcs 9 Inch Pizza Themed Paper Plates - Red White Gingham & Pizza Tomato Disposable Dinner Plates for Italian Pizza Party Birthday BBQ Picnic Supplies**C L cooper life**$10.46**4.0★**▲ 267%**](https://www.amazon.com/dp/B0GXK6XY42) [**Italian Themed Paper Plates 9 Inch Disposable Dinner Plates with Pizza Wine & Vertical Stripe Print for Party Dinner Picnic Brunch Decor Birthday Party Supplies Bachelorette Party Supplies**LUCKYQUBE**$13.43**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GQYP84NQ) [**96PCS Pizza Theme Paper Plates Napkins and Forks for Kids Italian Pizza Party Disposable Supplies Red Green Pizzas Checkered Tableware Set for Picnic Birthday Baby Shower Party Dinnerware Decorations**Oitnlaughter**$16.82**4.2★**▲ 261%**](https://www.amazon.com/dp/B0GSZJ1R2H) [**Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count**Amazon Basics**$4.18**4.5★**▲ 183%**](https://www.amazon.com/dp/B0FPNCNYN7) [**Kilyparty 120pcs Pizza Party Supplies Tableware Set for 20 Guests Pizza Birthday Party Paper Plates Napkins straws Decorations Favors for Kids Boys Girls Baby Shower**Kilyparty**$17.35**5.0★**▲ 101%**](https://www.amazon.com/dp/B0GDQ82SRL)
**~~View all trending →~~**
## **What buyers say about pizza plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Very affordable”*
**Quality-Overall**11%
*“They are good quality: thick enough to not feel flimsy”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Ease Of Use**5%
*“A truly ingenious and handy item”*
**Ease Of Cleaning**4%
*“disposable for quick cleanup”*
**Strength**4%
*“Pretty Sturdy”*
**Storage Capacity**4%
*“Great pizza storage boxes”*
**Cooking Experience**4%
*“Great for a sandwich”*
**Crispiness**4%
*“Perfect crispy crunch every time”*
### **What buyers complain about **
**Thickness**16%
*“They are thinner than I thought they would be”*
**Strength**15%
*“Very flimsy”*
**Size-Overall**11%
*“Too small”*
**Value For Money**8%
*“not worth it”*
**Quality-Overall**6%
*“Not of good quality”*
**Durability**4%
*“Warped during first use”*
**Ease Of Use**3%
*“Unable to use”*
**Adhesion/Stickiness**3%
*“They do not stick together”*
**Thin**3%
*“Very thin”*
**Leak-Proof**2%
*“Leaks, Flimsy”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**3%
**Strength**2%
**Thin**2%
**Material Quality**2%
**Weight Heavy**1%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is pizza plates profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 38 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pizza plates niche?**
- 32 brands and 40 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in pizza plates?**
- Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 0.9%.
- **When does demand for pizza plates peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pizza plates niche?**
- Listings span $4.18–$89.49; the average listing price is $21.73 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.
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