---
title: "Pink Wrapping Paper — $697K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-wrapping-paper"
last_updated: "2026-08-11T21:18:52.448Z"
locale: en
meta:
description: "Niche score 55/100 · $697K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($5.42–$16.75) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $697K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($5.42–$16.75) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Wrapping Paper — $697K/yr Amazon US Niche (2026) - Flapen"
---
# **pink wrapping paper**
**Worth a look**
Shows a fragmented shelf (top 5 take 34% of clicks), but prices mostly outside the sweet spot ($5.42–$16.75) keeps it on the watch list.
Market size 68Growth 18Conversion 70Competition 81Returns 75Price range 15Avg price 29Brand share 78Review moat 58Quality gap 24
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$697K**
$697K/yr · 1.2M searches
**Review moat**
**Good****1,174.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.42–$16.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink wrapping paper is a $697K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink wrapping paper market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$473K–$567K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**37%**
- WRAPAHOLIC19% - woric14% - RUSPEPA9% - MAYPLUSS8% - Burymento6% - MotiGiftie6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
125K75KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/us/health-household/pink-wrapping-paper/trend)
## **Top pink wrapping paper search terms**
- **pink wrapping paper**454K/yr-18.9%6.3% conv. - **wrapping paper pink**49K/yr+4.9%5.8% conv. - **pink gift wrapping paper**28K/yr+3.4%4.8% conv. - **light pink wrapping paper**22K/yr-9.7%5.6% conv. - **pink gift wrap**18K/yr+0.8%4.0% conv. - **pink christmas wrapping paper**353K/yr+17.1%0.1% conv. - **pink wrapping paper roll**16K/yr-23.8%2.6% conv. - **baby pink wrapping paper**8K/yr-20.3%6.2% conv. - **pink and white wrapping paper**8K/yr-7.9%3.1% conv. - **gift wrapping paper pink**5K/yr+27.7%5.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-wrapping-paper/search-terms)
## **Top pink wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$21K6%$42K9%$63K12%$84K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**woric Pink Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft**woric**$9.81**4.5★414 rev](https://www.amazon.com/dp/B0FKH6LSP3) [2**MAYPLUSS Pink Wrapping Paper Roll Cute Bow Gift Wrap Reversible Plaid Gift Paper for Girl Baby Shower Birthday Wedding 17 Inch x 33 Feet**MAYPLUSS**$11.57**4.6★1,262 rev](https://www.amazon.com/dp/B0DXV62X5W) [3**WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Pink and White Plaid Design for Birthday Holiday Wedding Baby Shower**WRAPAHOLIC**$8.59**4.8★780 rev](https://www.amazon.com/dp/B0BFQTT8S4) [4**RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Party Wedding and DIY Crafts - Pink**RUSPEPA**$6.51**4.6★494 rev](https://www.amazon.com/dp/B0DXL1SC6G) [5**MotiGiftie Pink Wrapping Paper Sheet - 8 Sheets Folded Flat Gift Wrap with Cute Ribbon Bow Pink Plaid Stripes and Leaves Design for Girl Baby Shower Birthday Wedding - 20 X 28 Inch Per Sheet**MotiGiftie**$5.94**4.7★726 rev](https://www.amazon.com/dp/B0FX31X1LK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**woric Pink Wrapping Paper - Mini Roll - Birthday Wrapping Paper Girls**woric**$11.19**9 rev5mo ago](https://www.amazon.com/dp/B0GKFBCV5F) [**Iioscre Gift Wrapping Paper Pink Wrapping Paper Roll Solid Color Pearly Wrapping Paper for Birthday Christmas Wedding Baby Shower Mothers Day Fathers Day 17 Inch X 32.8 Feet**Iioscre**$10.26**75 rev5mo ago](https://www.amazon.com/dp/B0GJCTLB4Z) [**MotiGiftie Pink Wrapping Paper Sheet - 8 Sheets Folded Flat Gift Wrap with Cute Ribbon Bow Pink Plaid Stripes and Leaves Design for Girl Baby Shower Birthday Wedding - 20 X 28 Inch Per Sheet**MotiGiftie**$5.94**726 rev8mo ago](https://www.amazon.com/dp/B0FX31X1LK) [**Pink Gift Wrapping Paper 17inch x 33ft Light Pink Solid Color Matte Pearly Lustre Wrapping Paper for Wedding Baby Shower Girls Birthday Gift Mothers Day Valentines Anniversary Bridal Shower**Donyang**$7.56**263 rev10mo ago](https://www.amazon.com/dp/B0FNM5PPZZ) [**Yarcony Pink Floral Gift Wrapping Paper Vintage Toile Floral Pink Gift Wrap for Girls Women Birthday Wedding Mothers Day Valentines Day Bridal Shower Spring (17 In X 16.5 Ft)**Yarcony**$9.80**352 rev11mo ago](https://www.amazon.com/dp/B0F62X5781)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**woric Pink Wrapping Paper - Mini Roll - Birthday Wrapping Paper Girls**woric**$11.19**4.0★**▲ 518%**](https://www.amazon.com/dp/B0GKFBCV5F) [**Iioscre Gift Wrapping Paper Pink Wrapping Paper Roll Solid Color Pearly Wrapping Paper for Birthday Christmas Wedding Baby Shower Mothers Day Fathers Day 17 Inch X 32.8 Feet**Iioscre**$10.26**4.3★**▲ 363%**](https://www.amazon.com/dp/B0GJCTLB4Z) [**Yarcony Pink Floral Gift Wrapping Paper Vintage Toile Floral Pink Gift Wrap for Girls Women Birthday Wedding Mothers Day Valentines Day Bridal Shower Spring (17 In X 16.5 Ft)**Yarcony**$9.80**4.7★**▲ 331%**](https://www.amazon.com/dp/B0F62X5781) [**WRAPAHOLIC Reversible Birthday Wrapping Paper - Mini Roll - 17 Inch x 9.8 Feet - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower**WRAPAHOLIC**$6.98**4.7★**▲ 293%**](https://www.amazon.com/dp/B0DZXCWFCQ) [**WRAPAHOLIC Pink Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Metallic Holographic Star Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower Christmas**WRAPAHOLIC**$8.42**4.7★**▲ 100%**](https://www.amazon.com/dp/B0FGD2WZD6)
**~~View all trending →~~**
## **What buyers say about pink wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“the quality is def thick”*
**Color**16%
*“Cute color”*
**Thickness**9%
*“Good thick quality”*
**Value For Money**6%
*“Good price”*
**Ease Of Use**5%
*“Easy to fold”*
**Gifting Purpose**5%
*“So cute for gifts”*
**Design-Overall**4%
*“the design is beautiful”*
**Durability**4%
*“Very durable and beautiful has a size gauge which is perfect”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Size-Overall**2%
*“This one is the PERFECT size”*
### **What buyers complain about **
**Size-Overall**30%
*“Way too small”*
**Quality-Overall**6%
*“Product was very cheap”*
**Thickness**6%
*“The material is thicker”*
**Smell**5%
*“Horrible chemical smell”*
**Adhesion/Stickiness**5%
*“doesnt stick”*
**Ease Of Use**4%
*“I could not use it”*
**Value For Money**4%
*“A bit expensive”*
**Color**3%
*“Way more darker than the color in the photo”*
**Advertised Vs Actual Product**1%
*“Pictures are deceptive”*
**Strength**1%
*“A little flimsy”*
### **Top return reasons **
**Size-Overall**45%
**Color**28%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Thin**2%
**Material Quality**2%
**Quality-Overall**2%
**Smell**1%
**Functionality-Overall**1%
**Product Condition**0%
## **Common questions**
- **Is pink wrapping paper profitable to sell on Amazon United States?**
- The niche generates $697K/yr across 41 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the pink wrapping paper niche?**
- 22 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in pink wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.0%.
- **When does demand for pink wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the pink wrapping paper niche?**
- Listings span $5.42–$16.75; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 1,175 reviews — the moat a new listing must climb.
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