---
title: "Pink Toothbrush — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-toothbrush"
last_updated: "2026-08-12T00:48:58.024Z"
locale: en
meta:
description: "Niche score 52/100 · $138K/yr market · 190K searches/yr · $17.51 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $138K/yr market · 190K searches/yr · $17.51 avg price. Soft demand (-6.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Toothbrush — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **pink toothbrush**
**Worth a look**
Shows low returns (1.3%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Market size 30Growth 22Conversion 51Competition 62Returns 89Price range 78Avg price 81Brand share 80Review moat 24Quality gap 42
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.51**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.00–$54.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$138K**
$138K/yr · 190K searches
**Review moat**
**Bad****5,330.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink toothbrush is a $138K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink toothbrush market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$140K–$175K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**55%**
Top 20: 98%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**37%**
- HIMALAYA PINKSALT19% - Tonochi11% - 7AM2M10% - Oral-B8% - Colgate8% - Nano-b7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/pink-toothbrush/trend)
## **Top pink toothbrush search terms**
- **pink toothbrush**139K/yr-7.9%3.5% conv. - **toothbrush pink**31K/yr-0.3%5.1% conv. - **pink tooth brush**9K/yr-7.6%3.6% conv. - **tooth brush pink**7K/yr+3.7%6.1% conv. - **pink toothbrushes**4K/yr-10.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-toothbrush/search-terms)
## **Top pink toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIMALAYA PINKSALT Natural Toothbrush - Medium Toothbrushes for Adults Plaque Remover for Teeth Tapered Bristles Gentle on Teeth and Gum Deep Clean Toothbrush**HIMALAYA PINKSALT**$5.98**4.6★549 rev](https://www.amazon.com/dp/B0D2KBKXBR) [2**Tonochi Max Extra Soft Toothbrush for Adults with Sensitive Gums Soft Bristle Toothbrushes Wide Head for Back Teeth Ergonomic Non-Slip Grip BPA Free Individually Wrapped 4 Pack Blush Pink**Tonochi**$16.15**4.7★423 rev](https://www.amazon.com/dp/B0F8QFCCCT) [3**7AM2M Sonic Electric Toothbrush for Adults and Kids- High Power Rechargeable Toothbrushes with 8 Brush Heads 5 Adjustable Modes Built-in 2-Minute Smart Timer 4 Hours Fast Charge for 30 Days(Pink)**7AM2M**$10.01**4.5★3,481 rev](https://www.amazon.com/dp/B0B3SRSP78) [4**Colgate Toothbrush Sensitive**Colgate**$6.10**4.6★16,615 rev](https://www.amazon.com/dp/B075WYTKXC) [5**Nano-b Manual Toothbrush for Adults with Sensitive Gums Silver Soft/Medium Bristles Travel Case Pink**Nano-b**$9.68**4.6★829 rev](https://www.amazon.com/dp/B00GIOSGOO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMILE NOVA Sonic Lux Pink Electric Toothbrush for Adults Luxury Rechargeable Sonic Electric Toothbrush with Travel Case with GlowGuard Nano-Hydroxyapatite Whitening Toothpaste & 6 Brush Heads**SMILE NOVA**$33.44**78 rev8mo ago](https://www.amazon.com/dp/B0G1GB8XYB) [**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**2,949 rev9mo ago](https://www.amazon.com/dp/B0FWK3YFLP) [**Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom**Cocolab**$10.00**193 rev9mo ago](https://www.amazon.com/dp/B0FV3FVDYC) [**FoldTier 12 Pcs Pink Toothbrush Extra Soft Toothbrush Intensive Clean Tooth Brush for Adult Deep Clean Tooth Brush Individually Wrapped Gentle Bristle for Home Hotel Travel(Classic Pink)**FoldTier**$16.98**10 rev9mo ago](https://www.amazon.com/dp/B0FT119Z23) [**Made by Dentists PROX Sonic Electric Toothbrush for Adults DentistDesigned Whitening Rechargeable Toothbrush 9 x More Plaque Removal 70 Day Battery 3 Modes Travel Case & Extra Heads Pink**Made by Dentists**$54.80**339 rev9mo ago](https://www.amazon.com/dp/B0FS7YTNC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink**7AM2M**$8.92**4.3★**▲ 367%**](https://www.amazon.com/dp/B0FWK3YFLP) [**SMILE NOVA Sonic Lux Pink Electric Toothbrush for Adults Luxury Rechargeable Sonic Electric Toothbrush with Travel Case with GlowGuard Nano-Hydroxyapatite Whitening Toothpaste & 6 Brush Heads**SMILE NOVA**$33.44**4.4★**▲ 324%**](https://www.amazon.com/dp/B0G1GB8XYB) [**Made by Dentists PROX Sonic Electric Toothbrush for Adults DentistDesigned Whitening Rechargeable Toothbrush 9 x More Plaque Removal 70 Day Battery 3 Modes Travel Case & Extra Heads Pink**Made by Dentists**$54.80**4.4★**▲ 167%**](https://www.amazon.com/dp/B0FS7YTNC7) [**Aquasonic Vibe Series Ultra-Whitening Toothbrush ADA Accepted Electric Toothbrush - 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging - 4 Modes w Smart Timer Electric Pink**Aquasonic**$37.84**4.6★**▲ 58%**](https://www.amazon.com/dp/B0D9PLBNHR) [**Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom**Cocolab**$10.00**4.6★**▲ 43%**](https://www.amazon.com/dp/B0FV3FVDYC)
**~~View all trending →~~**
## **What buyers say about pink toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**10%
*“Amazing products with amazing results”*
**Color**8%
*“Cute colors”*
**Charging**7%
*“Charges quickly”*
**Tooth Brightening**5%
*“Absolutely whitening my teeth”*
**Soft Feel**5%
*“The bristles are soft”*
**Ease Of Use**5%
*“Easy to use”*
**Brush Quality**5%
*“Great brush”*
**Ease Of Cleaning**4%
*“Cleans well”*
**Battery Life**4%
*“Battery Life Are Excellent”*
### **What buyers complain about **
**Durability**20%
*“Broke already”*
**Charging**20%
*“Can't charge”*
**Quality-Overall**6%
*“Disappointing quality from Sonic”*
**Size-Overall**5%
*“They are small”*
**Battery Life**4%
*“battery did't last”*
**Value For Money**4%
*“not worth the price”*
**Functionality-Overall**3%
*“doesnt work”*
**Ease Of Use**3%
*“Hard to use”*
**Hard Feel**3%
*“Not that soft”*
**Strength**3%
*“Cheap and flimsy”*
### **Top return reasons **
**Charging**17%
**Functionality-Overall**14%
**Size-Overall**13%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Color**6%
**Product Condition**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Strength**3%
## **Common questions**
- **Is pink toothbrush profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pink toothbrush niche?**
- 22 brands and 84 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in pink toothbrush?**
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.3%.
- **When does demand for pink toothbrush peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the pink toothbrush niche?**
- Listings span $4.00–$54.80; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 5,331 reviews — the moat a new listing must climb.
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