---
title: "Pink Toilet Paper — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-toilet-paper"
last_updated: "2026-08-11T21:33:24.137Z"
locale: en
meta:
description: "Niche score 44/100 · $87K/yr market · 214K searches/yr · $21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $87K/yr market · 214K searches/yr · $21.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Toilet Paper — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **pink toilet paper**
**Skip it**
Soft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 12Conversion 24Competition 42Returns 96Price range 75Avg price 91Brand share 18Review moat 56Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.98–$41.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,243.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$87K**
$87K/yr · 214K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink toilet paper is a $87K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink toilet paper market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$107K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#3,537**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**5%**
- Renova51% - Gilprop29% - FOMIYES6% - International Tissue Company5% - Generic2% - Who Gives A Crap2% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -26.6% search growth over the last 90 days.
4K3KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/pink-toilet-paper/trend)
## **Top pink toilet paper search terms**
- **pink toilet paper**96K/yr-28.3%1.8% conv. - **colored toilet paper**54K/yr-18.8%0.6% conv. - **renova toilet paper**17K/yr-58.1%2.0% conv. - **blue toilet paper**9K/yr-2.1%1.5% conv. - **colored toilet paper rolls**10K/yr-21.3%0.9% conv. - **purple toilet paper**9K/yr-6.8%1.0% conv. - **color toilet paper rolls**6K/yr-13.7%0.7% conv. - **colorful toilet paper**6K/yr-11.2%0.9% conv. - **color toilet paper**4K/yr-17.4%0.2% conv. - **toilet paper pink**3K/yr-11.0%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-toilet-paper/search-terms)
## **Top pink toilet paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))**Renova**$16.99**4.6★142 rev](https://www.amazon.com/dp/B07CNJQL3D) [2**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)**Gilprop**$24.84**3.8★102 rev](https://www.amazon.com/dp/B0DXPLHCGZ) [3**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Multicolor)**Gilprop**$24.74**3.8★102 rev](https://www.amazon.com/dp/B0DPMR3M65) [4**Renova Toilet Paper Lotion 12 Lotioned Rolls**Renova**$23.05**4.4★361 rev](https://www.amazon.com/dp/B08BJN3WP5) [5**Renova Pink Toilet Paper 3-Ply -Ideal for Decorating Your Home or Office - Pack of 6 Compact Rolls- 140 Sheets - Eco-label Certified - Dermatologically Tested - Septic Safe - Sustainable & Soft**Renova**$15.49**4.4★619 rev](https://www.amazon.com/dp/B003F4Y28O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gilprop 15 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Light Pink Peach Pink)**Gilprop**$35.92**102 rev3mo ago](https://www.amazon.com/dp/B0GTPWC5GL) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)**Gilprop**$24.12**102 rev8mo ago](https://www.amazon.com/dp/B0G2BB8PKL) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Blue)**Gilprop**$23.64**102 rev11mo ago](https://www.amazon.com/dp/B0FLP67DYZ) [**Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Rose 4 Count (Pack of 1))**Renova**$16.99**142 rev1y ago](https://www.amazon.com/dp/B07CNJQL3D) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel(Light Pink Peach Pink)**Gilprop**$24.84**102 rev1y ago](https://www.amazon.com/dp/B0DXPLHCGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gilprop 15 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Light Pink Peach Pink)**Gilprop**$35.92**3.8★**▲ 426%**](https://www.amazon.com/dp/B0GTPWC5GL) [**Renova Blue Toilet Paper 3-Ply - Pack of 6 Compact Rolls - 140 Sheets - Eco-Label Certified Dermatologically Tested Septic Safe Sustainable & Soft**Renova**$20.31**4.0★**▲ 144%**](https://www.amazon.com/dp/B00XVKW234) [**Renova Colored Toilet Paper 3-Ply 4 Rolls Set Soft Decorative Bathroom Tissue in Multiple Colors (Fuscia 4 Count (Pack of 1))**Renova**$17.13**4.6★**▲ 132%**](https://www.amazon.com/dp/B07BGBD9W1) [**Gilprop 8 Rolls Colored Toilet Paper Multicolor Funny Novelty Toilet Paper Gift Sustainable and Soft for Home Decoration Office Halloween Fall Xmas Party Camping Travel (Purple)**Gilprop**$24.12**3.8★**▲ 114%**](https://www.amazon.com/dp/B0G2BB8PKL) [**Who Gives A Crap 100% Bamboo Toilet Paper 16 Rolls 3 Ply 330 Sheets Long Strong & Soft Toilet Tissue Sustainable Biodegradable Renewable Tree Free Bathroom Tissue Made with Bamboo Fibers**Who Gives A Crap**$41.91**4.6★**▲ 107%**](https://www.amazon.com/dp/B0D3JHNMZ7)
**~~View all trending →~~**
## **What buyers say about pink toilet paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**15%
*“great product, fun gift”*
**Color**14%
*“Color is nice”*
**Soft Feel**8%
*“It is actually very soft, strong, and absorbent, so it seems high quality,”*
**Quality-Overall**8%
*“STILL A GREAT 👍 PRODUCT WITH NICE WRAPPING AESTHETICS”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Eco Friendliness**5%
*“I'm eco-friendly and this is perfect in thickness, comfort, cute packaging for the bathroom aesthetics, and septic safe”*
**Value For Money**4%
*“Value for the cost is good”*
**Design-Overall**3%
*“Because its decorative, I use it because its superior”*
**Size-Overall**3%
*“fit perfectly”*
**Thickness**3%
*“Nice thickness too”*
### **What buyers complain about **
**Value For Money**17%
*“Too expensive for gas station quality”*
**Hard Feel**12%
*“This is not soft”*
**Thickness**11%
*“Extra thick”*
**Size-Overall**7%
*“Thought the rolls were a little larger”*
**Quality-Overall**6%
*“Feels cheap”*
**Smell**4%
*“it has fragrance so if you are a girl”*
**Ease Of Cleaning**3%
*“mindful you are not to wipe too hard”*
**Allergies**3%
*“I am allergic to regular toilet paper”*
**Texture/Consistency-Overall**3%
*“Was expecting a much softer product”*
**Stain Resistance**3%
*“Leaves a stain”*
### **Top return reasons **
**Size-Overall**19%
**Color**18%
**Advertised Vs Actual Product**11%
**Value For Money**6%
**Quality-Overall**6%
**Thin**4%
**Material Quality**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Hard Feel**3%
## **Common questions**
- **Is pink toilet paper profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pink toilet paper niche?**
- 9 brands and 17 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in pink toilet paper?**
- Top complaints mined from reviews: Value For Money, Hard Feel, Thickness. The return rate is 0.8%.
- **What does it cost to enter the pink toilet paper niche?**
- Listings span $5.98–$41.91; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,244 reviews — the moat a new listing must climb.
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