---
title: "Pink Sleep Mask — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-sleep-mask"
last_updated: "2026-08-07T11:54:27.961Z"
locale: en
meta:
description: "Niche score 47/100 · $124K/yr market · 153K searches/yr · $11.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $124K/yr market · 153K searches/yr · $11.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Sleep Mask — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **pink sleep mask**
**Skip it**
Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 3Conversion 76Competition 55Returns 90Price range 54Avg price 44Brand share 79Review moat 22Quality gap 38
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.95–$26.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$124K**
$124K/yr · 153K searches
**Review moat**
**Bad****10,262.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-44.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pink sleep mask is a $124K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink sleep mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$113K–$142K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **—flat
**Sellers**
**35**
**Top-5 brand share**
**56%**
Top 20: 94%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**40%**
- LMGERBUD19% - MOEASEii14% - grace & stella12% - BLSSNZ7% - WY LIGHTING LEVEL4% - Patchology4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/pink-sleep-mask/trend)
## **Top pink sleep mask search terms**
- **pink sleep mask**44K/yr-18.2%6.0% conv. - **pink eye mask**45K/yr-53.7%5.7% conv. - **sleep mask pink**13K/yr-6.0%5.4% conv. - **pink eye masks**8K/yr-45.3%5.5% conv. - **pink sleeping mask**11K/yr-25.1%5.2% conv. - **eye mask pink**7K/yr-37.4%6.5% conv. - **pink eye mask for sleeping**7K/yr-41.6%7.3% conv. - **sleeping mask pink**4K/yr-6.4%4.5% conv. - **pink silk sleep mask**4K/yr-6.7%7.3% conv. - **pink silk eye mask**3K/yr-22.4%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-sleep-mask/search-terms)
## **Top pink sleep mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sleep Eye Mask for Sleeping Soft and Comfortable Fabric Eye Shade Cover for Travel Nap Night**LMGERBUD**$5.77**4.4★374 rev](https://www.amazon.com/dp/B0BLL5G2V1) [2**MOEASEii Sleep Mask - Total Blackout 3D Sleeping Mask Super Lightweight & Silky Soft Eye Mask for Sleeping Fully Adjustable Fit for Home Office Traveling Meditation Yoga Pink Mothers Day Gifts**MOEASEii**$8.23**4.7★1,717 rev](https://www.amazon.com/dp/B0CN1CLQVJ) [3**grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)**grace & stella**$9.66**4.4★47,820 rev](https://www.amazon.com/dp/B0C4FY8FXW) [4**Silk Sleep Mask for Women - Soft Breathable Organic Natural Mulberry Silk Fabric Blackout Eye Mask for Sleeping with Adjustable Straps No Pressure Eye Mask for Travel Essentials Gifts (Pink)**BLSSNZ**$10.09**4.6★1,485 rev](https://www.amazon.com/dp/B0C1YYKVDQ) [5**Patchology Serve Chilled Ros Hydrating Under Eye Patches Hyaluronic Acid & Antioxidant-Infused Eye Masks to Reduce Dark Circles Puffiness & Fine Lines - Ideal Skincare Essentials (5 Pairs)**Patchology**$9.56**4.6★2,463 rev](https://www.amazon.com/dp/B08YKG1D87)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift**WJing Yi Jia**$9.51**60 rev8mo ago](https://www.amazon.com/dp/B0FZ9GQYQD) [**Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush**Kitsch**$21.79**263 rev1y ago](https://www.amazon.com/dp/B0FFH7NHSF) [**KFHENSOMR Silk Sleep Eye Mask 4 Pack Mulberry Silk Sleep Mask Eye Cover Blindfold with Elastic Strap Cute Satin Soft Eyeshade Masks for Women Night Sleeping Travel Nap (Pink)**KFHENSOMR**$6.84**18 rev1y ago](https://www.amazon.com/dp/B0FDG95NPJ) [**Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Pink**FYGRIP**$7.42**7,100 rev1y ago](https://www.amazon.com/dp/B0DJNSCN76) [**30 Pairs Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Moisturizing Lip Mask Pink Pads Reducing Fine Lines Bridal Shower Gifts Graduation Gifts Wedding Bridesmaid Gifts Bulk Gifts**firstfly**$8.96**367 rev1y ago](https://www.amazon.com/dp/B0DMW1XSLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift**WJing Yi Jia**$9.51**4.5★**▲ 226%**](https://www.amazon.com/dp/B0FZ9GQYQD) [**Weighted Blackout Sleep Mask for Women 3D Contoured Zero Eye Pressure Lash-Friendly Deep Eye Cups Adjustable Slide Buckle Strap Night Shift Nurse Essentials for Day Sleep & College Dorm Naps(Pink)**FACEMOON**$9.90**4.6★**▲ 192%**](https://www.amazon.com/dp/B0CSNBB2RG) [**Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush**Kitsch**$21.79**4.3★**▲ 140%**](https://www.amazon.com/dp/B0FFH7NHSF) [**grace & stella Award Winning Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches - Small Birthday Gifts - Vegan Cruelty-Free (Pink 6 Pairs)**grace & stella**$9.66**4.4★**▲ 101%**](https://www.amazon.com/dp/B0C4FY8FXW) [**Fygrip 3D Eye Mask Sleep Mask for Men & Women 100% Pressure-Free & Light Block-Out Eye Mask for Sleep with Easy Adjustable Strap Night Eye Cover for Travel Pink**FYGRIP**$7.42**4.7★**▲ 95%**](https://www.amazon.com/dp/B0DJNSCN76)
**~~View all trending →~~**
## **What buyers say about pink sleep mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“comfortable on the face”*
**Soft Feel**10%
*“Great soft material”*
**Sleep Quality**9%
*“Best Sleep Mask”*
**Quality-Overall**7%
*“The quality was nice for gifting”*
**Value For Money**6%
*“Well worth it”*
**Moist/Dry**4%
*“The masks are super hydrating”*
**Eye-Hygiene**3%
*“Great eye mask”*
**Size-Overall**3%
*“It's a one size fits all”*
**Gifting Purpose**3%
*“Cute gifts”*
**Color**2%
*“Matched the colors”*
### **What buyers complain about **
**Size-Overall**6%
*“The size is too small”*
**Value For Money**6%
*“Not worth the price”*
**Sleep Quality**6%
*“Not comfortable to sleep in”*
**Comfort-Overall**6%
*“Band is uncomfortable”*
**Quality-Overall**5%
*“Cheaply made”*
**Functionality-Overall**5%
*“Not functional”*
**Grip**4%
*“slips off”*
**Moist/Dry**4%
*“They are not moisturizing”*
**Allergies**3%
*“Irritated my skin”*
**Thickness**3%
*“Too thick and bulky”*
### **Top return reasons **
**Size-Overall**31%
**Comfort-Overall**15%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Weight Heavy**4%
**Material Quality**4%
**Value For Money**3%
**Strap/String Quality**3%
**Quality-Overall**3%
**Color**2%
## **Common questions**
- **Is pink sleep mask profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pink sleep mask niche?**
- 25 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in pink sleep mask?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Sleep Quality. The return rate is 1.3%.
- **When does demand for pink sleep mask peak?**
- Demand peaks in Feb–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pink sleep mask niche?**
- Listings span $4.95–$26.98; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 10,262 reviews — the moat a new listing must climb.
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