---
title: "Pink Plates — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-plates"
last_updated: "2026-08-11T23:53:12.595Z"
locale: en
meta:
description: "Niche score 68/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Plates — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **pink plates**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 23Conversion 44Competition 96Returns 98Price range 79Avg price 87Brand share 96Review moat 54Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.80**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 2.0M searches
**Price range**
**Great****$2.15–$67.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,342.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink plates is a $1.4M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Feb–May. Verdict: Worth a look — 68/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink plates market data**
- **Units sold / yr**
- **80K–100K**
- avg 250–500/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**90 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**31%**
Top 20: 62%
**Top-5 click share**
**15%**
Top 20: 40%
**Open market**
**66%**
- NatNarr10% - HFBOBP7% - Houuqe4% - PULOTE4% - KFJBPB4% - PUEVENYI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
45K35KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, May · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/pink-plates/trend)
## **Top pink plates search terms**
- **pink plates**406K/yr-6.8%2.4% conv. - **birthday plates**387K/yr-8.8%3.0% conv. - **birthday plates and napkins**317K/yr-10.2%4.0% conv. - **pink plates for party**133K/yr-9.3%2.5% conv. - **baby shower plates**144K/yr-21.0%0.4% conv. - **pink party plates**95K/yr+9.5%2.7% conv. - **pink disposable plates**89K/yr-3.9%1.8% conv. - **cute paper plates**51K/yr+51.3%1.2% conv. - **birthday plates and napkins party supplies**62K/yr-3.5%2.0% conv. - **birthday party plates**59K/yr-5.5%1.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-plates/search-terms)
## **Top pink plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$14K2%$28K3%$42K4%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PULOTE 100PCS Pink Plastic Plates - Heavy Duty Pink and Gold Disposable for Party Wedding Mothers Day Include 50 Each (Dinner & Dessert) Plates**PULOTE**$35.39**4.6★1,560 rev](https://www.amazon.com/dp/B0CN8RQYDG) [2**Houuqe 96 Pcs Pink Paper Plates and Napkins Set Party Supplies Tableware set for 24 Guest include Disposable Pink Scalloped Plates Napkins and Forks for Baby Shower Bridal Shower Wedding Birthday**Houuqe**$14.70**4.7★283 rev](https://www.amazon.com/dp/B0F24Z4GF3) [3**HFBOBP 50PCS Happy Birthday Plates and Napkins 7inch Colorful Dots Birthday Cake Dessert Plates Disposable Paper Dinnerware Set for Birthdays Party Supplies Decorations (Birthdays Candle 7 Inch)**HFBOBP**$8.98**4.7★272 rev](https://www.amazon.com/dp/B0F24KYG63) [4**NatNarr 30 Pcs Pink Paper Plates 9 Inch Scalloped Pink Plates Cute Dessert Cake Party Plate for Girls Birthday Baby Bridal Shower Wedding**NatNarr**$9.26**4.6★586 rev](https://www.amazon.com/dp/B0DTHQVPP6) [5**350 Pcs Pink Plastic Plates For Party Pink Disposable Plates Set 50 Of Each 9 Dinner Plate Set 7 Dessert Plate Cups Napkins & Cutlery Plastic Dinnerware Set Exquisite**Exquisite**$31.92**4.7★4,603 rev](https://www.amazon.com/dp/B07PFLBMH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NatNarr 50 Pcs Happy Birthday Paper Plates and Napkins 7 Inch Colorful Polka Dot Birthday Cake Dessert Plates Disposable Tableware Set for Birthdays Party Decorations 25 Guests**NatNarr**$9.89**146 rev7mo ago](https://www.amazon.com/dp/B0G6Z1PJ77) [**50 PCS Happy Birthday Paper Plates and Napkins Serve 25 9 inches Colorful Polka Dots Cake Dessert Plates Disposable Dinnerware Tableware Table Decor Decorations for Dinner Bday Party Supplies**LyingMonkey**$9.76**35 rev11mo ago](https://www.amazon.com/dp/B0FLXZ643M) [**NatNarr 30 Pcs Pink Plates 9 Inch Scalloped Pink Paper Plates Disposable Dinner Plate Dessert Cake Party Plate for Birthday Party Wedding Bridal Shower Baby Shower**NatNarr**$8.86**322 rev1y ago](https://www.amazon.com/dp/B0FDGLTT58) [**Vyntra 350 Pcs Pink Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Party Mothers Day**Vyntra**$28.13**354 rev1y ago](https://www.amazon.com/dp/B0F94C78QL) [**U-QE 60PCS Pink Plastic Plates - Heavy Duty Beaded Pink Disposable Plates for Mothers Day Party Baby Shower Wedding - Serving 30 Guests Include 30PCS 10inch Dinner Plate & 30PCS 7inch Dessert Plate**U-QE**$32.14**199 rev1y ago](https://www.amazon.com/dp/B0F2TL5XRB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moretoes 100PCS Pink Plastic Plates Disposable 10inch Dinner Plates and 7inch Dessert Salad Plates Heavy Duty Plates for Wedding Party and Birthday**Moretoes**$27.23**4.5★**▲ 156%**](https://www.amazon.com/dp/B0DB8KXM5B) [**NatNarr 50 Pcs Happy Birthday Paper Plates and Napkins 7 Inch Colorful Polka Dot Birthday Cake Dessert Plates Disposable Tableware Set for Birthdays Party Decorations 25 Guests**NatNarr**$9.89**4.4★**▲ 141%**](https://www.amazon.com/dp/B0G6Z1PJ77) [**NatNarr 30 Pcs Pink Plates 9 Inch Scalloped Pink Paper Plates Disposable Dinner Plate Dessert Cake Party Plate for Birthday Party Wedding Bridal Shower Baby Shower**NatNarr**$8.86**4.6★**▲ 132%**](https://www.amazon.com/dp/B0FDGLTT58) [**U-QE 60PCS Pink Plastic Plates - Heavy Duty Beaded Pink Disposable Plates for Mothers Day Party Baby Shower Wedding - Serving 30 Guests Include 30PCS 10inch Dinner Plate & 30PCS 7inch Dessert Plate**U-QE**$32.14**4.6★**▲ 86%**](https://www.amazon.com/dp/B0F2TL5XRB) [**50 PCS Happy Birthday Paper Plates and Napkins Serve 25 9 inches Colorful Polka Dots Cake Dessert Plates Disposable Dinnerware Tableware Table Decor Decorations for Dinner Bday Party Supplies**LyingMonkey**$9.76**4.7★**▲ 62%**](https://www.amazon.com/dp/B0FLXZ643M)
**~~View all trending →~~**
## **What buyers say about pink plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality, arrived on time”*
**Strength**16%
*“did not feel flimsy”*
**Value For Money**16%
*“Great Deal”*
**Color**8%
*“Great pink color”*
**Durability**6%
*“These places are durable”*
**Advertised Vs Actual Product**5%
*“Product description was accurate”*
**Size-Overall**5%
*“perfect size”*
**Ease Of Use**3%
*“easy to hang”*
**Thickness**2%
*“thicker than the rest”*
**Design-Overall**2%
*“Cute Design”*
### **What buyers complain about **
**Strength**17%
*“Not super sturdy”*
**Size-Overall**15%
*“The plates are smaller than I thought”*
**Thickness**10%
*“Not the thickest plates”*
**Quality-Overall**7%
*“Cheap quality”*
**Color**5%
*“Color is off”*
**Value For Money**4%
*“Waste of money”*
**Durability**2%
*“Broke easily”*
**Thin**2%
*“Too thin”*
**Weight Heavy**2%
*“Heavy plate”*
**Stuck/Fused Together**1%
*“Stuck together”*
### **Top return reasons **
**Size-Overall**38%
**Color**24%
**Value For Money**10%
**Advertised Vs Actual Product**6%
**Strength**4%
**Quality-Overall**4%
**Material Quality**3%
**Thin**3%
**Leak-Proof**1%
**Smell**1%
## **Common questions**
- **Is pink plates profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 162 tracked products. 14 of 33 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the pink plates niche?**
- 90 brands and 115 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in pink plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.5%.
- **When does demand for pink plates peak?**
- Demand peaks in Feb–May; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the pink plates niche?**
- Listings span $2.15–$67.51; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.
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