---
title: "Search terms — pink napkins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-napkins/search-terms"
last_updated: "2026-08-11T23:55:59.509Z"
locale: en
meta:
  description: "Niche score 58/100 · $459K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $459K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pink napkins - Flapen"
---

# **pink napkins**

**Worth a look**

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 20Conversion 62Competition 85Returns 87Price range 63Avg price 57Brand share 84Review moat 38Quality gap 24

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$2.90–$35.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$459K**

$459K/yr · 665K searches

**Avg price**

**Good****$12.81**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,692.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

## Search terms