---
title: "Pink Mouthwash — $386K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-mouthwash"
last_updated: "2026-08-11T20:25:57.945Z"
locale: en
meta:
description: "Niche score 41/100 · $386K/yr market · 198K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $386K/yr market · 198K searches/yr · $12.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Mouthwash — $386K/yr Amazon US Niche (2026) - Flapen"
---
# **pink mouthwash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 28Conversion 98Competition 10Returns 99Price range 40Avg price 50Brand share 0Review moat 28Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$386K**
$386K/yr · 198K searches
**Avg price**
**Good****$12.02**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.69–$19.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,731.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pink mouthwash is a $386K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink mouthwash market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$361K–$481K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Listerine73% - The Breath Co.16% - TheraBreath11%
## **Demand**
Weekly Amazon search volume, last 43 weeks — +2.3% search growth over the last 90 days.
5K3KSpike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/pink-mouthwash/trend)
## **Top pink mouthwash search terms**
- **listerine clinical solutions gum health**36K/yr+16.6%23.3% conv. - **listerine clinical solutions**29K/yr+0.0%14.0% conv. - **listerine gum health**14K/yr+10.4%18.4% conv. - **listerine clinical solutions mouthwash**14K/yr-9.2%19.0% conv. - **pink mouthwash**17K/yr-14.4%6.2% conv. - **fluoride mouthwash daily cavity protection**11K/yr-30.4%9.8% conv. - **therabreath anticavity**9K/yr+11.4%11.8% conv. - **therabreath anticavity mouthwash**10K/yr+14.4%13.7% conv. - **therabreath mouthwash anticavity**8K/yr+19.9%12.5% conv. - **pink listerine mouthwash**6K/yr+22.5%16.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-mouthwash/search-terms)
## **Top pink mouthwash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$58K30%$116K45%$174K60%$232K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L**Listerine**$10.16**4.8★2,864 rev](https://www.amazon.com/dp/B0CN6F2GBN) [2**TheraBreath Anticavity Fluoride Oral Rinse Mouthwash Fights Cavities Strengthens Enamel and Freshens Breath Dentist-Formulated Alcohol-Free Sparkle Mint Flavor 16 fl oz Pack of 2**The Breath Co.**$16.63**4.8★10,337 rev](https://www.amazon.com/dp/B07LGF9KWQ) [3**TheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter**TheraBreath**$15.89**4.8★330 rev](https://www.amazon.com/dp/B0DH99DW2S) [4**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack**Listerine**$19.92**4.8★1,837 rev](https://www.amazon.com/dp/B0CWHGQ22R) [5**Listerine Clinical Solutions Mouthwash Gum Health Antiseptic Antigingivitis and Antiplaque Oral Rinse Helps Prevent Buildup and Immediately Kills Germs for Healthier Gums ICY Mint 500 mL**Listerine**$8.64**4.7★2,886 rev](https://www.amazon.com/dp/B0CN897JYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter**TheraBreath**$15.89**330 rev1y ago](https://www.amazon.com/dp/B0DH99DW2S) [**Listerine Clinical Solutions Sensitive Teeth Alcohol Free Mouthwash Fresh Breath Dental Mouthwash Provides Protection & Relief from Tooth Sensitivity Pain Daily Fresh Mint Oral Rinse 500 mL**Listerine**$8.33**1,283 rev1y ago](https://www.amazon.com/dp/B0DSHWCN5Z) [**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Kills Germs for Healthier Gums Reduces Gingivitis in 1 Week ICY Mint Twin Pack 1 L 2 Pack**Listerine**$19.92**1,837 rev2y ago](https://www.amazon.com/dp/B0CWHGQ22R) [**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L**Listerine**$10.16**2,864 rev2y ago](https://www.amazon.com/dp/B0CN6F2GBN) [**Listerine Clinical Solutions Mouthwash Gum Health Antiseptic Antigingivitis and Antiplaque Oral Rinse Helps Prevent Buildup and Immediately Kills Germs for Healthier Gums ICY Mint 500 mL**Listerine**$8.64**2,886 rev2y ago](https://www.amazon.com/dp/B0CN897JYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L**Listerine**$10.16**4.8★**▲ 33%**](https://www.amazon.com/dp/B0CN6F2GBN) [**Listerine Clinical Solutions Breath Defense Alcohol Free Mouthwash Oral Rinse with a Triple-Action Formula Fights Bad Breath for 24 Hours Smooth Mint Flavor 500 mL**Listerine**$8.92**4.7★**▲ 26%**](https://www.amazon.com/dp/B0CN6J1PHH) [**TheraBreath Anticavity Fluoride Mouthwash Sparkle Mint Dentist Formulated 1 Liter**TheraBreath**$15.89**4.8★**▲ 18%**](https://www.amazon.com/dp/B0DH99DW2S) [**Listerine Gum Therapy Antiplaque & Anti-Gingivitis Mouthwash ADA Accepted Oral Rinse Helps Reverse Early Gingivitis Signs Like Bleeding Gums 4X Healthier Gums in 3 Weeks vs Brushing Alone Mint 1 L**Listerine**$7.69**4.7★**— 3%**](https://www.amazon.com/dp/B0BP8JJ8M6) [**Listerine Clinical Solutions Sensitive Teeth Alcohol Free Mouthwash Fresh Breath Dental Mouthwash Provides Protection & Relief from Tooth Sensitivity Pain Daily Fresh Mint Oral Rinse 500 mL**Listerine**$8.33**4.6★**▼ 12%**](https://www.amazon.com/dp/B0DSHWCN5Z)
**~~View all trending →~~**
## **What buyers say about pink mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Tooth Sensitivity**10%
*“Really helped with my tooth sensitivity”*
**Efficiency**9%
*“Effective”*
**Value For Money**9%
*“Great product for the price”*
**Breathability**8%
*“Keep your breath fresh”*
**Cleansing**8%
*“Mouth feels clean”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Tooth Brightening**6%
*“makes my teeth clean”*
**Smell**4%
*“Smells fresh”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Alcohol Content**17%
*“CONTAINS ALCOHOL”*
**Size-Overall**11%
*“Super small”*
**Value For Money**10%
*“a tad bit more expensive”*
**Sensitivity-Overall**8%
*“it burned my mouth”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Moist/Dry**4%
*“Its very drying to the mouth”*
**Breathability**4%
*“This is the worst flavor out of the Thera breath line”*
**Flammable**3%
*“Burns”*
**Ease Of Use**3%
*“The lid is hard to get off”*
**Ingredients-Overall**3%
*“Please note that this does not contain flouride or any other antiplaque/antigingivitis active ingredients”*
### **Top return reasons **
**Size-Overall**26%
**Leak-Proof**17%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Alcohol Content**7%
**Ingredients-Overall**6%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is pink mouthwash profitable to sell on Amazon United States?**
- The niche generates $386K/yr across 8 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pink mouthwash niche?**
- 3 brands and 33 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pink mouthwash?**
- Top complaints mined from reviews: Alcohol Content, Size-Overall, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the pink mouthwash niche?**
- Listings span $7.69–$19.92; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 3,731 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)