---
title: "Pink Electric Lighter — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pink-electric-lighter"
last_updated: "2026-08-11T21:32:40.947Z"
locale: en
meta:
description: "Niche score 46/100 · $24K/yr market · 58K searches/yr · $12.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $24K/yr market · 58K searches/yr · $12.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Electric Lighter — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **pink electric lighter**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 14Conversion 41Competition 53Returns 96Price range 54Avg price 56Brand share 63Review moat 23Quality gap 81
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.72–$25.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,295.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$24K**
$24K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, pink electric lighter is a $24K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink electric lighter market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**28%**
- MEIRUBY42% - BIC10% - LAOKSFZ6% - LcFun5% - MR.COUNT5% - ravs4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/pink-electric-lighter/trend)
## **Top pink electric lighter search terms**
- **pink torch lighter**20K/yr-15.0%1.3% conv. - **meiruby lighter electric candle lighter**8K/yr-8.5%7.6% conv. - **torch lighter pink**6K/yr-23.0%2.0% conv. - **pink candle lighter**7K/yr-31.3%2.9% conv. - **bic lighters pink**4K/yr-12.6%2.8% conv. - **meiruby**5K/yr-25.7%2.6% conv. - **meiruby electric lighter**7K/yr-81.0%5.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/pink-electric-lighter/search-terms)
## **Top pink electric lighter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEIRUBY Lighter Electric Candle Lighter Birthday for Women Men Mom Wife Sister Rechargeable USB Arc Lighters for Candle Camping BBQ**MEIRUBY**$11.80**4.4★23,360 rev](https://www.amazon.com/dp/B095JZTMGX) [2**MEIRUBY Electric Candle Lighter Valentines Day Gifts for Women Mom Men Wife USB Arc Rechargeable Windproof Long Lighter for Candle BBQ Birthday Housewarming Gift Idals**MEIRUBY**$11.25**4.5★27,430 rev](https://www.amazon.com/dp/B08SJ3KTB2) [3**BIC Maxi Pocket Lighters Reliable and Long-Lasting Assorted Colors 12-Pack**BIC**$14.07**4.7★8,775 rev](https://www.amazon.com/dp/B08HQZ94TG) [4**Torch Lighter Pink Flame Lighter Cute Pink Glitter Torch Windproof Cool Lighter Metal Refillable Butane Lighter Outdoor Indoor Camping Candle Birthday Gift (Without Butane)**LAOKSFZ**$7.50**2.9★226 rev](https://www.amazon.com/dp/B0D547RB3J) [5**MEIRUBY Lighter Electric Candle Lighter Long Electronic Rechargeable USB Arc Windproof Flameless Lighters for Candle Camping BBQ Birthday Womens Day Gifts for Women Mom Wife Men Balck**MEIRUBY**$16.79**4.4★23,360 rev](https://www.amazon.com/dp/B095K46F7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Torch Lighter Butane Lighter Refillable Mini Lighter for Candles Fireworks Gifts for Friends Or Family Members(NO PREFILLED) (Pink)**MR.COUNT**$12.70**47 rev6mo ago](https://www.amazon.com/dp/B0GGBB1KMH) [**MR.COUNT Butane Torch Refillable Blow Torch for Cooking Adjustable Flame Creme Brulee Torch Safety Lock for Cooking Butane Gas not Included (PINK)**MR.COUNT**$18.59**37 rev6mo ago](https://www.amazon.com/dp/B0GFWVPV29) [**Luxe Blzae Torch Lighter Windproof Refillable Butane Jet Flame Lighters 360 Inverted Ignition Safety Lock Adjustable Straight Flame for Candles BBQ Baking Camping Gift(Pink)**Generic**$18.16**25 rev8mo ago](https://www.amazon.com/dp/B0FZKBFQ9P) [**Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)**TOPKAY**$11.24**4,444 rev10mo ago](https://www.amazon.com/dp/B0FPC8VXPV) [**LcFun Candle Lighter Electric USB Rechargeable Plasma Arc Lighter with Safety Lock Windproof Flameless Long Lighters for Candle Grill BBQ Camping Gas Stoves**LcFun**$5.72**375 rev1y ago](https://www.amazon.com/dp/B0F9NPWW6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Torch Lighter Butane Lighter Refillable Mini Lighter for Candles Fireworks Gifts for Friends Or Family Members(NO PREFILLED) (Pink)**MR.COUNT**$12.70**2.8★**▲ 488%**](https://www.amazon.com/dp/B0GGBB1KMH) [**MR.COUNT Butane Torch Refillable Blow Torch for Cooking Adjustable Flame Creme Brulee Torch Safety Lock for Cooking Butane Gas not Included (PINK)**MR.COUNT**$18.59**4.0★**▲ 406%**](https://www.amazon.com/dp/B0GFWVPV29) [**Torch Lighters Butane Lighter 2 Pack Windproof Adjustable Jet Flame Torch Lighter Butane Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping ((Not Prefilled)**TOPKAY**$11.24**4.3★**▲ 267%**](https://www.amazon.com/dp/B0FPC8VXPV) [**Luxe Blzae Torch Lighter Windproof Refillable Butane Jet Flame Lighters 360 Inverted Ignition Safety Lock Adjustable Straight Flame for Candles BBQ Baking Camping Gift(Pink)**Generic**$18.16**4.5★**▲ 135%**](https://www.amazon.com/dp/B0FZKBFQ9P) [**BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)**BIC**$12.04**4.8★**▲ 120%**](https://www.amazon.com/dp/B086R3LFBW)
**~~View all trending →~~**
## **What buyers say about pink electric lighter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“easy to hold”*
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**12%
*“Excellent quality torch lighter”*
**Charging**11%
*“the charge lasts forever”*
**Color**5%
*“These Are Colorful”*
**Advertised Vs Actual Product**4%
*“As described”*
**Weight Light**4%
*“lightweight and easy to use”*
**Gifting Purpose**3%
*“Nice gift for my family”*
**Efficiency**3%
*“Works well”*
**Durability**3%
*“They are durable”*
### **What buyers complain about **
**Functionality-Overall**20%
*“not functional”*
**Durability**16%
*“Broke”*
**Charging**16%
*“Won't recharge”*
**Quality-Overall**7%
*“Garbage”*
**Color**3%
*“Not the advertised color”*
**Size-Overall**3%
*“Short life”*
**Ease Of Use**3%
*“Difficult to use”*
**Leak-Proof**3%
*“then started leaking”*
**Battery Life**2%
*“Battery died for the first time”*
**Advertised Vs Actual Product**2%
*“Looks nothing like the picture nor is it close as to what was described”*
### **Top return reasons **
**Functionality-Overall**35%
**Charging**13%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Value For Money**5%
**Size-Overall**4%
**Color**4%
**Weight Light**3%
**Ease Of Use**2%
**Flammable**2%
## **Common questions**
- **Is pink electric lighter profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pink electric lighter niche?**
- 16 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in pink electric lighter?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Charging. The return rate is 0.8%.
- **When does demand for pink electric lighter peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the pink electric lighter niche?**
- Listings span $5.72–$25.99; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 8,295 reviews — the moat a new listing must climb.
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