---
title: "Pill Counter — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pill-counter"
last_updated: "2026-08-06T16:15:24.408Z"
locale: en
meta:
description: "Niche score 39/100 · $102K/yr market · 147K searches/yr · $9.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $102K/yr market · 147K searches/yr · $9.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pill Counter — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **pill counter**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 21Conversion 76Competition 31Returns 95Price range 30Avg price 31Brand share 8Review moat 75Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****518.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.66**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.90–$18.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 147K searches
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pill counter is a $102K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pill counter market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$145K–$193K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#839**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**1%**
- Medarchitect77% - Opret8% - SimCoach5% - Plifal4% - Dukal3% - Fiwochic2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/pill-counter/trend)
## **Top pill counter search terms**
- **pill counter**58K/yr-10.7%6.0% conv. - **pill counter tray with spatula**27K/yr-11.0%12.0% conv. - **pill counting tray**16K/yr-5.1%6.9% conv. - **pill counter tray**14K/yr-3.4%8.0% conv. - **pharmacy counting tray**12K/yr-0.3%3.5% conv. - **pill counting tray with spatula**7K/yr+17.5%10.9% conv. - **pill counter machine**8K/yr-6.8%1.6% conv. - **counting tray**6K/yr-10.3%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/pill-counter/search-terms)
## **Top pill counter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medarchitect Right Hand Pill Counting Tray with Spatula (Blue - L Shape)**Medarchitect**$8.76**4.7★2,541 rev](https://www.amazon.com/dp/B06W2FZYGX) [2**Medarchitect Right Hand Pill Counting Tray with Spatula (Purple)**Medarchitect**$8.15**4.8★756 rev](https://www.amazon.com/dp/B07C5WM4RW) [3**Medarchitect Right Hand Pill Counting Tray with Spatula (Clear - Wood Handle)**Medarchitect**$9.62**4.6★487 rev](https://www.amazon.com/dp/B07CZ1BP9X) [4**Opret Right Hand Pill Counting Tray with 2 Spatulas Pill Counter with A Straight Spatula & A L-Spatula for Pharmacy to Count Meds Pills Tablets**Opret**$9.82**4.5★1,150 rev](https://www.amazon.com/dp/B07BJZCWPX) [5**Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)**Medarchitect**$7.82**4.8★359 rev](https://www.amazon.com/dp/B07C5QWQNF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board**Fiwochic**$12.43**1 rev8mo ago](https://www.amazon.com/dp/B0FX3XZQKZ) [**Pill Counter Tray Triangular Pill Counting Tray with Spatula Pharmacy Counting Tray for Sorting Tablets**SimCoach**$11.01**5 rev9mo ago](https://www.amazon.com/dp/B0FRMBT58M) [**SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)**SimCoach**$9.90**10 rev10mo ago](https://www.amazon.com/dp/B0FP29135N) [**Plifal Pill Counter Tray with Spatula - Pill Counting Tray Shhh Print Pharmacy Counting Tray Medicine Sorting Tray with Funny Reminder Labels Equipped with L-Shaped Spatula**Plifal**$9.69**74 rev1y ago](https://www.amazon.com/dp/B0DGG6CSMX) [**Upgraded Pill Counter Tray with Spatula - Larger Tray and Added Guide Cap Convenient Pill Counting Tray for More Pills Each Time No More Falling**MUTOOZ**$9.90**99 rev2y ago](https://www.amazon.com/dp/B0CMR2QWB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Medarchitect Left Hand Pill Counter Tray with Spatula (Blue)**Medarchitect**$6.90**4.7★**▲ 81%**](https://www.amazon.com/dp/B073GWB894) [**Medarchitect Right Hand Pill Counting Tray with Spatula (Light Green - L Shape)**Medarchitect**$7.82**4.8★**▲ 53%**](https://www.amazon.com/dp/B07C5QWQNF) [**Medarchitect Right Hand Pill Counting Tray with Spatula (White)**Medarchitect**$7.89**4.6★**▲ 44%**](https://www.amazon.com/dp/B07CGH3LZC) [**Fiwochic 100 Holes 8mm Pill Counting Tray Plate Tool Plastic Medicine Dispenser Tray with Handle Pill Counter Tablet Counting Plate Beadwork Sorting Tool Arrangement Board**Fiwochic**$12.43**5.0★**▲ 35%**](https://www.amazon.com/dp/B0FX3XZQKZ) [**SimCoach Pill Counting Tray Right Hand Pill Counter with Spatula Larger Pharmacy Counting Tray with Added Guide Cap (Blue)**SimCoach**$9.90**4.8★**▲ 35%**](https://www.amazon.com/dp/B0FP29135N)
**~~View all trending →~~**
## **What buyers say about pill counter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**27%
*“Easy to use”*
**Dosage**16%
*“Nice pill counter”*
**Advertised Vs Actual Product**10%
*“Works as advertised”*
**Quality-Overall**6%
*“Highly recommend this tray for anyone who values accuracy, efficiency, and quality”*
**Value For Money**6%
*“Worth the extra money”*
**Size-Overall**5%
*“fits nicely into your bag”*
**Ease Of Cleaning**4%
*“This tray is way faster and cleaner than touching each pill by hand and when Im done I clean the tray and spatula with soap and water”*
**Color**3%
*“I love the color”*
**Organizing Capabilities**2%
*“Makes sorting pills easier”*
**Compartment**2%
*“It has an ok size counting tray to start counting your pills”*
### **What buyers complain about **
**Safety Standards**9%
*“Spatula is not tray-safe”*
**Functionality-Overall**9%
*“It does not function as intended without that piece intact”*
**Durability**9%
*“It broke when I tried to use it as a hammer”*
**Quality-Overall**9%
*“Terrible quality”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Dosage**6%
*“Counting pills, separating meds can be a pain, then getting them in the bottle is hard, unless you have this tool”*
**Size-Overall**5%
*“However, the part where you pour the pills into the med bottle is too large, so it doesn't fit the bottles we use”*
**Strength**5%
*“Not as heavy duty as ones I used in the military”*
**Ease Of Use**3%
*“This took a lot of time doing this by hand”*
**Material Quality**2%
*“this is a plastic product”*
### **Top return reasons **
**Size-Overall**30%
**Functionality-Overall**10%
**Ease Of Use**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Value For Money**6%
**Material Quality**6%
**Color**5%
**Add-Ons/Attachments**3%
**Strength**3%
## **Common questions**
- **Is pill counter profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the pill counter niche?**
- 7 brands and 10 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pill counter?**
- Top complaints mined from reviews: Safety Standards, Functionality-Overall, Durability. The return rate is 0.9%.
- **When does demand for pill counter peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the pill counter niche?**
- Listings span $6.90–$18.45; the average listing price is $9.66 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.
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