---
title: "Pill Bottle — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pill-bottle"
last_updated: "2026-08-11T23:52:16.578Z"
locale: en
meta:
description: "Niche score 48/100 · $223K/yr market · 641K searches/yr · $9.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $223K/yr market · 641K searches/yr · $9.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pill Bottle — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **pill bottle**
**Skip it**
Soft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 23Conversion 45Competition 72Returns 67Price range 50Avg price 30Brand share 53Review moat 58Quality gap 40
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,164.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.99–$25.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$223K**
$223K/yr · 641K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.58**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pill bottle is a $223K/yr Amazon United States market (641K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pill bottle market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$240K–$287K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#742**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**22%**
- UMETASS21% - Urekt18% - Obami17% - WLLHYF11% - TecQach6% - Lamoutor5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/pill-bottle/trend)
## **Top pill bottle search terms**
- **pill bottle**226K/yr-4.3%2.9% conv. - **pill bottles**83K/yr-3.4%3.4% conv. - **empty pill bottles**38K/yr+4.0%3.5% conv. - **medicine bottle**43K/yr-12.4%1.7% conv. - **small pill bottle**32K/yr-5.7%4.0% conv. - **pill bottles empty with caps**29K/yr+4.9%3.5% conv. - **travel pill bottle**25K/yr+7.0%3.8% conv. - **medicine bottles**22K/yr-8.2%2.2% conv. - **medication bottles**19K/yr+7.5%1.9% conv. - **pill jar**16K/yr-17.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/pill-bottle/search-terms)
## **Top pill bottle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$18K12%$27K16%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Empty Plastic Medicine Pill Bottles with Child Resistant Caps 6 Dram Small Prescription Medicine Containers Travel Pill Vials Clear Pill Case Organizers (20 Pack)**Urekt**$6.90**4.5★942 rev](https://www.amazon.com/dp/B0BNNDL57W) [2**UMETASS White Pill Bottle Empty Medicine Bottles with Screw Caps for Pills Capsules Vitamins Food Grade Plastic Medicine Containers with Labels for Travel (1.7oz/50ml 4 Pcs)**UMETASS**$6.48**4.6★349 rev](https://www.amazon.com/dp/B0D44WHLN8) [3**WLLHYF 4Pcs Clear Pill Bottle 80ml Empty Clear Plastic Pill Bottles Medicine Bottle Empty Reagent Bottle Chemical Containers with Caps for Liquid Solid Powder**WLLHYF**$6.83**4.6★592 rev](https://www.amazon.com/dp/B0CD23FJKQ) [4**Plastic Medicine Pill Bottles with Child Resistant Caps - Push Down and Turn - Prescription Vial Medicine Container Pill Cases Dispenser Organizers (12pcs 6 Dram)**Obami**$9.91**4.5★1,155 rev](https://www.amazon.com/dp/B08R6447F3) [5**WLLHYF Portable Metal Small Pill Case Round Alloy Pill Holder Pocket Small Pill Box Waterproof Medicine Organizer Bottle Container for Travel Outdoor Vitamin Fish Oils (Black)**WLLHYF**$7.01**4.4★207 rev](https://www.amazon.com/dp/B0D2W3YMY7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UMETASS 4 Pack Small Empty Plastic Bottles for Pills - Travel Medicine Containers with Lids & Labels Portable Daily Organizer Storage for Vitamins Medication Essentials**UMETASS**$6.86**48 rev7mo ago](https://www.amazon.com/dp/B0G4M3ML6M) [**10 Pack Travel Pill Bottles - White Food Grade Plastic with Screw Caps & Labels Small Pill Organizer for Pills Vitamins Capsules**ASEVAT**$9.00**43 rev8mo ago](https://www.amazon.com/dp/B0FZKFBM6T) [**Urekt 3 Pack Small Pill Box Airtight Aluminum Alloy Pill Organizer Travel Pill Case for Purse Portable Medicine Box Bottle for Medication Fish Oil Supplements Storage**Urekt**$6.79**266 rev12mo ago](https://www.amazon.com/dp/B0FHDPDV2C) [**Cabinet: 2 Empty Large Bottles (White RX Caps)**Cabinet:**$14.78**143 rev1y ago](https://www.amazon.com/dp/B0F251VFKN) [**UMETASS Small Pill Bottle for Travel Screw Top Empty Medicine Bottles for Pills Capsules Vitamins Food Grade Wide Mouth Plastic Small Travel Medicine Containers with Labels (White 1oz/30ml 8 Pcs)**UMETASS**$6.81**349 rev1y ago](https://www.amazon.com/dp/B0DFBG9DSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UMETASS 4 Pack Small Empty Plastic Bottles for Pills - Travel Medicine Containers with Lids & Labels Portable Daily Organizer Storage for Vitamins Medication Essentials**UMETASS**$6.86**4.4★**▲ 204%**](https://www.amazon.com/dp/B0G4M3ML6M) [**10 Pack Travel Pill Bottles - White Food Grade Plastic with Screw Caps & Labels Small Pill Organizer for Pills Vitamins Capsules**ASEVAT**$9.00**4.6★**▲ 189%**](https://www.amazon.com/dp/B0FZKFBM6T) [**Urekt 3 Pack Small Pill Box Airtight Aluminum Alloy Pill Organizer Travel Pill Case for Purse Portable Medicine Box Bottle for Medication Fish Oil Supplements Storage**Urekt**$6.79**4.6★**▲ 132%**](https://www.amazon.com/dp/B0FHDPDV2C) [**Plastic Medicine Pill Bottles with Child Resistant Caps - Push Down and Turn - Prescription Vial Medicine Container Pill Cases Dispenser Organizers (12pcs 8 Dram)**Obami**$11.54**4.5★**▲ 87%**](https://www.amazon.com/dp/B08R5PS4V9) [**Plastic Medicine Pill Bottles with Child Resistant Caps - Push Down and Turn - Prescription Vial Medicine Container Pill Cases Dispenser Organizers (12pcs 13 Dram)**Obami**$13.67**4.5★**▲ 53%**](https://www.amazon.com/dp/B09SZ1LLFX)
**~~View all trending →~~**
## **What buyers say about pill bottle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Easy open”*
**Size-Overall**15%
*“Happy with size”*
**Quality-Overall**10%
*“Well made at a reasonable price”*
**Advertised Vs Actual Product**8%
*“As Described”*
**Portability**8%
*“Very cute and portable”*
**Storage Capacity**5%
*“Great storage”*
**Dosage**4%
*“Very handy for pills when you are on the go”*
**Value For Money**4%
*“Great deal”*
**Strength**4%
*“sturdy construction”*
**Efficiency**3%
*“Gets the job done”*
### **What buyers complain about **
**Size-Overall**30%
*“Smaller than expected”*
**Ease Of Use**10%
*“Tricky to open”*
**Quality-Overall**6%
*“The bottles aren't of the best quality”*
**Durability**6%
*“Not seem durable”*
**Weight Heavy**3%
*“a little heavy when full”*
**Dosage**3%
*“Most Bottles Didn't Work”*
**Strength**2%
*“I was not tossing it around so I am really surprised by how fragile it is”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Functionality-Overall**2%
*“It does not close properly”*
**Dispensing Mechanism**1%
*“I wish each compartment had its own door so when you pour the pills out into your hand they don't all come out at once”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**5%
**Functionality-Overall**3%
**Ease Of Use**3%
**Weight Heavy**2%
**Value For Money**2%
**Quality-Overall**1%
**Material Quality**1%
**Color**1%
**Product Condition**1%
## **Common questions**
- **Is pill bottle profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 39 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pill bottle niche?**
- 17 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in pill bottle?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 2.3%.
- **When does demand for pill bottle peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pill bottle niche?**
- Listings span $3.99–$25.95; the average listing price is $9.58 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.
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