---
title: "Trend — piercing pillow - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/piercing-pillow/trend"
last_updated: "2026-08-11T06:50:47.724Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.2M/yr market · 2.0M searches/yr · $20.19 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.2M/yr market · 2.0M searches/yr · $20.19 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — piercing pillow - Flapen"
---

# **piercing pillow**

**Worth a look**

Shows a $2.2M/yr market, but soft demand (-10.1% this quarter) keeps it on the watch list.

Market size 95Growth 20Conversion 62Competition 23Returns 37Price range 86Avg price 88Brand share 36Review moat 63Quality gap 85

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 2.0M searches

**Avg price**

**Great****$20.19**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.28–$54.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****970.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-10.1%**

90-day search growth — must beat 0% to launch

## Trend