---
title: "Picaridin Wipes — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/picaridin-wipes"
last_updated: "2026-08-11T21:32:39.155Z"
locale: en
meta:
description: "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Picaridin Wipes — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **picaridin wipes**
**Worth a look**
Shows demand growing +329.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 100Conversion 92Competition 16Returns 95Price range 72Avg price 91Brand share 4Review moat 33Quality gap 38
**Growth**
**Incredible****+329.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$36.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$242K**
$242K/yr · 100K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,221.62**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, picaridin wipes is a $242K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **picaridin wipes market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$265K–$318K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#568**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Natrapel85% - AVON5% - Sawyer3% - SC Johnson2% - Bye Bye Skeeter2% - Repel2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +329.6% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 25.3×
[**Open Trend **](https://flapen.com/research/us/health-household/picaridin-wipes/trend)
## **Top picaridin wipes search terms**
- **natrapel**27K/yr+626.4%11.8% conv. - **picaridin wipes**23K/yr+141.7%6.5% conv. - **natrapel tick & insect repellent**9K/yr>1,000%13.7% conv. - **natrapel insect repellent**14K/yr+183.1%11.4% conv. - **picaridin insect repellent wipes**7K/yr+181.8%6.4% conv. - **natrapel insect repellent wipes**6K/yr+59.0%11.4% conv. - **natrapal**2K/yr>1,000%5.8% conv. - **natrapel picaridin insect repellent**6K/yr+358.7%11.4% conv. - **natrapel wipes**3K/yr+288.7%11.7% conv. - **natrepel**2K/yr+236.6%8.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/picaridin-wipes/search-terms)
## **Top picaridin wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$97K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)**Natrapel**$24.18**4.4★2,915 rev](https://www.amazon.com/dp/B07Z462SYG) [2**Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 3.4 fl oz (3 Pack)**Natrapel**$26.73**4.4★2,915 rev](https://www.amazon.com/dp/B07Z465FW2) [3**Natrapel Tick & Insect Repellent Wipes with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 12 Wipes (3 Pack)**Natrapel**$29.60**4.6★706 rev](https://www.amazon.com/dp/B07Z46KSHN) [4**Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)**Natrapel**$23.18**4.4★2,915 rev](https://www.amazon.com/dp/B07PH4BTJD) [5**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**4.7★556 rev](https://www.amazon.com/dp/B072JFJYMR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natrapel Kids Tick & Insect Repellent - Kids Bug Spray with Picaridin - DEET-Free Insect Repellent - 12 Hour Protection - Odorless - 6 oz (2 Pack)**Natrapel**$24.94**28 rev6mo ago](https://www.amazon.com/dp/B0G8L5QZVT) [**Bye Bye Skeeter Insect Repellent Towellette Wipes DEET Free 20% Picaridin (10 Pack) Tell Your Bye Bye Skeeter Story**Bye Bye Skeeter**$16.95**49 rev1y ago](https://www.amazon.com/dp/B0DJZWFB2N) [**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**404 rev1y ago](https://www.amazon.com/dp/B0DJ1RKCHS) [**Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)**Natrapel**$23.18**2,915 rev4y ago](https://www.amazon.com/dp/B07PH4BTJD) [**Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)**Natrapel**$24.18**2,915 rev7y ago](https://www.amazon.com/dp/B07Z462SYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natrapel Kids Tick & Insect Repellent - Kids Bug Spray with Picaridin - DEET-Free Insect Repellent - 12 Hour Protection - Odorless - 6 oz (2 Pack)**Natrapel**$24.94**4.6★**▲ 60%**](https://www.amazon.com/dp/B0G8L5QZVT) [**Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 1 oz (4 Pack)**Natrapel**$23.18**4.4★**▲ 24%**](https://www.amazon.com/dp/B07PH4BTJD) [**Natrapel Tick & Insect Repellent Pump - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 3.4 fl oz (3 Pack)**Natrapel**$26.73**4.4★**▲ 20%**](https://www.amazon.com/dp/B07Z465FW2) [**Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)**Natrapel**$24.18**4.4★**▲ 18%**](https://www.amazon.com/dp/B07Z462SYG) [**Bye Bye Skeeter Insect Repellent Towellette Wipes DEET Free 20% Picaridin (10 Pack) Tell Your Bye Bye Skeeter Story**Bye Bye Skeeter**$16.95**4.4★**▼ 13%**](https://www.amazon.com/dp/B0DJZWFB2N)
**~~View all trending →~~**
## **What buyers say about picaridin wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**28%
*“Good insect repellent”*
**Ease Of Use**12%
*“was easy to apply”*
**Smell**11%
*“No chemical smell, works well”*
**Quality-Overall**9%
*“We have been using this product for about 3 years now and no complaints”*
**Portability**8%
*“Great portable option”*
**Spray/Flow**6%
*“This works better than a spray”*
**Value For Money**3%
*“Definitely worth it”*
**Ease Of Cleaning**2%
*“Easy to wipe on”*
**Strength**2%
*“Strong -- and effective”*
**Efficiency**2%
*“Was very effective”*
### **What buyers complain about **
**Pest/Insect Control**30%
*“have bites literally everywhere”*
**Functionality-Overall**14%
*“Wasn't quite effective”*
**Ease Of Use**9%
*“which makes it near impossible to use effectively”*
**Value For Money**5%
*“Waste of money”*
**Size-Overall**3%
*“So tiny for $10”*
**Leak-Proof**3%
*“Spray bottle leaks LOTS when spraying”*
**Quality-Overall**3%
*“Garbage”*
**Moist/Dry**3%
*“Bad product after opening it dries out the next week its a big waste of money”*
**Smell**2%
*“likely due to the perfume in the solution”*
**Portability**2%
*“Don't travel without this product”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**17%
**Value For Money**14%
**Leak-Proof**11%
**Pest/Insect Control**11%
**Functionality-Overall**10%
**Smell**2%
**Certifications**1%
**Product Condition**1%
**Portability**1%
## **Common questions**
- **Is picaridin wipes profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +329.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the picaridin wipes niche?**
- 6 brands and 27 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in picaridin wipes?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Ease Of Use. The return rate is 0.9%.
- **When does demand for picaridin wipes peak?**
- Demand peaks in May–Jun; the busiest month runs 25.3× the quietest.
- **What does it cost to enter the picaridin wipes niche?**
- Listings span $6.40–$36.67; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 3,222 reviews — the moat a new listing must climb.
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