---
title: "Products — picaridin insect repellent lotion - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/picaridin-insect-repellent-lotion/products"
last_updated: "2026-08-12T00:51:45.692Z"
locale: en
meta:
  description: "Niche score 57/100 · $410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — picaridin insect repellent lotion - Flapen"
---

# **picaridin insect repellent lotion**

**Worth a look**

Shows demand growing +216.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 98Conversion 98Competition 23Returns 95Price range 82Avg price 80Brand share 0Review moat 22Quality gap 25

**Growth**

**Incredible****+216.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****16.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$6.39–$57.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.95**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$410K**

$410K/yr · 149K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****8,729.31**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Products