---
title: "Picaridin Insect Repellent Lotion — $410K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/picaridin-insect-repellent-lotion"
last_updated: "2026-08-11T23:57:16.322Z"
locale: en
meta:
description: "Niche score 57/100 · $410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Picaridin Insect Repellent Lotion — $410K/yr Amazon US Niche (2026) - Flapen"
---
# **picaridin insect repellent lotion**
**Worth a look**
Shows demand growing +216.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 98Conversion 98Competition 23Returns 95Price range 82Avg price 80Brand share 0Review moat 22Quality gap 25
**Growth**
**Incredible****+216.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.39–$57.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.95**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$410K**
$410K/yr · 149K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,729.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, picaridin insect repellent lotion is a $410K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **picaridin insect repellent lotion market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$339K–$424K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Sawyer52% - Proven40% - OFF!5% - Boogie4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +216.9% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/health-household/picaridin-insect-repellent-lotion/trend)
## **Top picaridin insect repellent lotion search terms**
- **picaridin lotion**40K/yr+241.1%16.0% conv. - **proven insect repellent**32K/yr+609.7%13.4% conv. - **sawyer picaridin lotion**11K/yr+255.3%20.4% conv. - **picaridin insect repellent lotion**16K/yr+109.0%16.6% conv. - **3m ultrathon insect repellent lotion**8K/yr+121.3%1.4% conv. - **sawyer picaridin insect repellent lotion**10K/yr+194.4%21.1% conv. - **proven insect repellent lotion**7K/yr+198.0%15.7% conv. - **deet lotion**10K/yr+141.7%3.0% conv. - **proven**12K/yr+49.0%5.1% conv. - **picaridin lotion repellent**2K/yr+139.1%13.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/picaridin-insect-repellent-lotion/search-terms)
## **Top picaridin insect repellent lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$82K30%$123K40%$164K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [2**Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless**Proven**$12.07**4.5★1,944 rev](https://www.amazon.com/dp/B07D7S21TL) [3**Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Outdoor Camping and Hiking 6 Ounce Odorless Lotion**Proven**$12.18**4.6★2,134 rev](https://www.amazon.com/dp/B07D7NFJKR) [4**Sawyer Products SP5642 20% Picaridin Insect Repellent Lotion 4-Ounce Twin Pack White**Sawyer**$20.08**4.6★24,580 rev](https://www.amazon.com/dp/B07BSBBVZW) [5**Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz 2 Pack - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless**Proven**$21.89**4.6★2,134 rev](https://www.amazon.com/dp/B08XJXD4G2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**24,580 rev5mo ago](https://www.amazon.com/dp/B0GMT57C9M) [**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**2,134 rev2y ago](https://www.amazon.com/dp/B0CWPK5RPX) [**Proven Insect Repellent Lotion for Mosquitoes Ticks & Flies - (2 Pack) 2 fl oz - DEET Alternative - Up to 14-Hour Protection - Travel Size for Camping or Hiking - TSA Approved - Gentle Scent**Proven**$15.87**45 rev2y ago](https://www.amazon.com/dp/B0CWPKMW49) [**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**587 rev2y ago](https://www.amazon.com/dp/B0CKY3Q9RZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce**Sawyer**$9.82**4.6★**▲ 116%**](https://www.amazon.com/dp/B0GMT57C9M) [**Proven Insect Repellent Spray for Mosquitoes Ticks & Black Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 12-Hour Protection - Great for Camping or Hiking - Odorless**Proven**$12.07**4.5★**▲ 44%**](https://www.amazon.com/dp/B07D7S21TL) [**Proven Insect Repellent Lotion for Mosquitoes Ticks & Flies - (2 Pack) 2 fl oz - DEET Alternative - Up to 14-Hour Protection - Travel Size for Camping or Hiking - TSA Approved - Gentle Scent**Proven**$15.87**4.8★**▲ 36%**](https://www.amazon.com/dp/B0CWPKMW49) [**Sawyer Products SP565 Premium Insect Repellent with 20% Picaridin 1-Quart Lotion Pump Dispenser White**Sawyer**$57.97**4.6★**▲ 29%**](https://www.amazon.com/dp/B01M5JGO4P) [**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**4.4★**▲ 28%**](https://www.amazon.com/dp/B0CKY3Q9RZ)
**~~View all trending →~~**
## **What buyers say about picaridin insect repellent lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**36%
*“Best Insect Repellent”*
**Smell**13%
*“No strange smell”*
**Quality-Overall**11%
*“We have been using this product for about 3 years now and no complaints”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“it is very easy to use”*
**Value For Money**4%
*“Definitely worth the money”*
**Adhesion/Stickiness**3%
*“No Oder, No Sticky Free and It Works”*
**De-Grease**2%
*“Is gentle on skin and not greasy”*
**Strength**2%
*“Strong”*
**Spray/Flow**2%
*“Just as good as Spray”*
### **What buyers complain about **
**Pest/Insect Control**33%
*“The bugs are ignoring it”*
**Functionality-Overall**12%
*“Did not work”*
**Size-Overall**9%
*“Small”*
**Smell**8%
*“Secondly the smell is awful,very chemically”*
**Value For Money**2%
*“Too expensive for the poor result”*
**Adhesion/Stickiness**2%
*“It does not leave my skin sticky either”*
**Durability**2%
*“It definitely doesn't seem to last as long as the simple pump spray”*
**Spray/Flow**2%
*“It definitely doesn't seem to last as long as the simple pump spray”*
**Oily/Greasy**2%
*“Greasy”*
**Leak-Proof**2%
*“Lotion came leaking and damaged”*
### **Top return reasons **
**Size-Overall**19%
**Leak-Proof**17%
**Advertised Vs Actual Product**13%
**Functionality-Overall**13%
**Value For Money**12%
**Pest/Insect Control**10%
**Product Condition**2%
**Defective Material/Parts**2%
**Certifications**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is picaridin insect repellent lotion profitable to sell on Amazon United States?**
- The niche generates $410K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +216.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the picaridin insect repellent lotion niche?**
- 4 brands and 46 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in picaridin insect repellent lotion?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for picaridin insect repellent lotion peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the picaridin insect repellent lotion niche?**
- Listings span $6.39–$57.97; the average listing price is $16.95 (sweet spot $15–$100). The average incumbent carries 8,729 reviews — the moat a new listing must climb.
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