---
title: "Search terms — phonak wax guards - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/phonak-wax-guards/search-terms"
last_updated: "2026-08-11T21:34:13.111Z"
locale: en
meta:
  description: "Niche score 53/100 · $147K/yr market · 73K searches/yr · $13.86 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $147K/yr market · 73K searches/yr · $13.86 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — phonak wax guards - Flapen"
---

# **phonak wax guards**

**Worth a look**

Shows searches that convert (14.5% search→purchase), but soft demand (-4.3% this quarter) keeps it on the watch list.

Market size 32Growth 23Conversion 97Competition 39Returns 96Price range 64Avg price 66Brand share 61Review moat 65Quality gap 35

**Conversion**

**Incredible****14.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.86**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****917**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$10.08–$23.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$147K**

$147K/yr · 73K searches

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

## Search terms