---
title: "Phenylephrine — $272K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/phenylephrine"
last_updated: "2026-08-11T19:22:20.281Z"
locale: en
meta:
description: "Niche score 39/100 · $272K/yr market · 447K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $272K/yr market · 447K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phenylephrine — $272K/yr Amazon US Niche (2026) - Flapen"
---
# **phenylephrine**
**Skip it**
Soft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 14Conversion 63Competition 22Returns 100Price range 52Avg price 41Brand share 16Review moat 23Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.17–$26.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$272K**
$272K/yr · 447K searches
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,253**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, phenylephrine is a $272K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Aug. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phenylephrine market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$274K–$329K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**4%**
- Sudafed35% - HealthA2Z26% - GenCare16% - ValuMeds14% - P Puregen Labs3% - Amazon Basic Care3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Aug · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/phenylephrine/trend)
## **Top phenylephrine search terms**
- **pseudoephedrine**218K/yr-21.8%2.0% conv. - **phenylephrine**76K/yr-20.0%9.9% conv. - **pseudoephedrine decongestant**26K/yr-9.9%3.5% conv. - **nasal decongestant tablets**27K/yr-33.7%15.2% conv. - **phenylephrine hcl 10mg**24K/yr-35.6%17.3% conv. - **decongestant tablets**16K/yr-14.1%9.8% conv. - **phenylephrine hcl**12K/yr+3.1%4.0% conv. - **pseudoephedrine 12 hour**7K/yr+1.8%2.8% conv. - **pseudoephedrine hydrochloride**7K/yr-18.7%3.6% conv. - **pseudoephedrine hcl 30 mg**6K/yr-22.5%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/phenylephrine/search-terms)
## **Top phenylephrine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$82K40%$109K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Nasal & Sinus Congestion Relief Due to Cold & Allergies (300 Count (Pack of 1))**HealthA2Z**$12.63**4.6★5,896 rev](https://www.amazon.com/dp/B096CQMCSV) [2**Sudafed PE Sinus Congestion Relief Tablets Maximum Strength Non-Drowsy 10 mg Phenylephrine HCI Decongestant for Sinus Pressure and Nasal Congestion Relief Due to Cold or Allergies 36 Count**Sudafed**$12.27**4.6★11,494 rev](https://www.amazon.com/dp/B018GX9HII) [3**GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE**GenCare**$12.68**4.6★5,447 rev](https://www.amazon.com/dp/B08XK6KNR3) [4**ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE**ValuMeds**$11.13**4.6★4,469 rev](https://www.amazon.com/dp/B0FF5CBJM6) [5**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4.6★4,469 rev](https://www.amazon.com/dp/B0FV3XL6CB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4,469 rev9mo ago](https://www.amazon.com/dp/B0FV3XL6CB) [**ValuMeds Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults | Compare to Sudafed PE**ValuMeds**$11.13**4,469 rev1y ago](https://www.amazon.com/dp/B0FF5CBJM6) [**NUVICARE Max Strength PE Phenylephrine HCl 10mg Non Drowsy Nasal Decongestant - Allergy Sinus Congestion Relief Compare to Sudafed PE Decongestant Tablets - Sinus Decongestants for Adults (100 Count)**NUVICARE**$9.55**1,280 rev2y ago](https://www.amazon.com/dp/B0D87M3SQT) [**Puregen Labs Nasal Decongestant PE 100 Tablets | Phenylephrine HCl 10 mg Tablets | Maximum Strength | Non Drowsy Nasal & Sinus Congestion Relief Due to Cold or Allergies (1)**P Puregen Labs**$8.92**1,592 rev3y ago](https://www.amazon.com/dp/B0BNP3VVV9) [**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))**HealthA2Z**$8.86**5,896 rev3y ago](https://www.amazon.com/dp/B09YK7G6CH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**▲ 163%**](https://www.amazon.com/dp/B009G6U1AS) [**Sudafed PE Sinus Pressure Relief Plus Pain Relief Tablets Maximum Strength Non-Drowsy Decongestant OTC Sinus Medicine with Acetaminophen and Phenylephrine HCl Nasal Decongestant 24 CT**Sudafed**$9.19**4.7★**▲ 41%**](https://www.amazon.com/dp/B009ITQYYA) [**ValuMeds Nasal Decongestant PE Non-Drowsy for Adults | Maximum Strength Phenylephrine HCl 10mg to Relieve Sinus Pressure from Cold or Allergies | Comparable to Sudafed PE Congestion | 100 Tablets**ValuMeds**$8.20**4.6★**▲ 40%**](https://www.amazon.com/dp/B0FV3XL6CB) [**HealthA2Z Decongestant PE | Phenylephrine HCl 10 mg | Maximum Strength | Nasal & Sinus Congestion Relief Due to Cold & Allergies (90 Count (Pack of 1))**HealthA2Z**$8.86**4.6★**▲ 32%**](https://www.amazon.com/dp/B09YK7G6CH) [**GenCare Nasal Decongestant PE Phenylephrine HCl 10mg Tablets (Bulk 300 Count) Non-Drowsy Sinus Pressure Relief & Nasal Congestion Relief Stuffy Nose Decongestants for Adults Compare to Sudafed PE**GenCare**$12.68**4.6★**▲ 21%**](https://www.amazon.com/dp/B08XK6KNR3)
**~~View all trending →~~**
## **What buyers say about phenylephrine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Very affordable”*
**Sinus Relief**16%
*“Best sinus medicine”*
**Efficiency**13%
*“It works fast”*
**Quality-Overall**9%
*“The price, the quality and the ease in ordering the pills”*
**Advertised Vs Actual Product**8%
*“As Described”*
**Allergies**4%
*“Best for allergies”*
**Cold Relief**3%
*“Relief the flu”*
**Ease Of Use**2%
*“it comes in handy”*
**Cough Relief**2%
*“Helps alot with congestion”*
**Side Effects**2%
*“which works really well as a decongestant”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Not Effective”*
**Sinus Relief**10%
*“sinus headache brings”*
**Value For Money**8%
*“is way more expensive”*
**Allergies**6%
*“Allergies”*
**Ingredients-Overall**4%
*“Read the ingredients, it is not the same at all”*
**Pain Relief-Overall**3%
*“No relief”*
**Advertised Vs Actual Product**3%
*“it is not the same at all”*
**Dosage**2%
*“Even though I was using this twice a day”*
**Size-Overall**2%
*“Size is small”*
**Side Effects**2%
*“Once cause by gym sqauts and another unknow”*
## **Common questions**
- **Is phenylephrine profitable to sell on Amazon United States?**
- The niche generates $272K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the phenylephrine niche?**
- 8 brands and 65 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in phenylephrine?**
- Top complaints mined from reviews: Functionality-Overall, Sinus Relief, Value For Money. The return rate is 0.0%.
- **When does demand for phenylephrine peak?**
- Demand peaks in Jan–Feb–Aug; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the phenylephrine niche?**
- Listings span $4.17–$26.53; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 7,253 reviews — the moat a new listing must climb.
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