---
title: "Pf Candle Co — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/pf-candle-co"
last_updated: "2026-08-11T20:24:55.511Z"
locale: en
meta:
description: "Niche score 43/100 · $81K/yr market · 88K searches/yr · $28.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $81K/yr market · 88K searches/yr · $28.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pf Candle Co — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **pf candle co**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 24Conversion 40Competition 22Returns 92Price range 88Avg price 95Brand share 0Review moat 68Quality gap 68
**Avg price**
**Incredible****$28.93**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.93–$46.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****797.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$81K**
$81K/yr · 88K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pf candle co is a $81K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pf candle co market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$87K–$116K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#831**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- P.F. Candle Co.93% - Lorenzen Candle Co2% - MOULENGGU2% - Salt & Stone1% - Feibao1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -2.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/pf-candle-co/trend)
## **Top pf candle co search terms**
- **pf candle co**62K/yr-3.2%3.1% conv. - **pf candle**13K/yr+4.7%3.0% conv. - **p.f. candle co**6K/yr+11.6%2.2% conv. - **teakwood and tobacco candle**3K/yr-16.4%5.9% conv. - **pf candle co teakwood and tobacco**3K/yr-26.4%10.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/pf-candle-co/search-terms)
## **Top pf candle co products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$38.04**4.5★117 rev](https://www.amazon.com/dp/B0CXB6K3LP) [2**P.F. Candle Co. Golden Coast Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$26.48**4.2★165 rev](https://www.amazon.com/dp/B072K162XG) [3**P.F. Candle Co. Amber & Moss Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$25.50**4.3★350 rev](https://www.amazon.com/dp/B01GVS5TCS) [4**P.F. Candle Co. Teakwood & Tobacco Classic Scented Rattan Reed Diffuser (3.5 fl oz) Amber Glass Jar Fine Fragrance Oil Low Maintenance Scent Throw Made in The U.S.A.**P.F. Candle Co.**$32.41**4.4★1,365 rev](https://www.amazon.com/dp/B071WQSLYH) [5**P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$24.94**4.4★553 rev](https://www.amazon.com/dp/B01GVTEGDU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.**P.F. Candle Co.**$11.93**33 rev1y ago](https://www.amazon.com/dp/B0FCNTQCZ4) [**P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.**P.F. Candle Co.**$39.07**4 rev1y ago](https://www.amazon.com/dp/B0DPNL487V) [**P.F. Candle Co. Teakwood & Tobacco Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$38.04**117 rev2y ago](https://www.amazon.com/dp/B0CXB6K3LP) [**P.F. Candle Co. Amber & Moss Classic Large Concentrated Scented Soy Wax Candle (12.5 oz) 60-70 Hour Burn Time Amber Glass Jar Made in the U.S.A.**P.F. Candle Co.**$39.59**117 rev2y ago](https://www.amazon.com/dp/B0CXB6M2VV) [**Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set**Feibao**$28.56**3,918 rev2y ago](https://www.amazon.com/dp/B0CR7L79Q2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**P.F. Candle Co. Teakwood & Tobacco Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$24.94**4.4★**▲ 235%**](https://www.amazon.com/dp/B01GVTEGDU) [**P.F. Candle Co. Amber & Moss Scented Air Freshener (Pack of 2) Designed For Small Spaces and Closets Made in the U.S.A.**P.F. Candle Co.**$11.93**3.7★**▲ 216%**](https://www.amazon.com/dp/B0FCNTQCZ4) [**P.F. Candle Co. Smoked Cherry Luxury Double-Wick 100% Soy Candle (13 oz) 60 Hour Burn Time Cotton Wick Premium Fragrance Oil Made in The U.S.A.**P.F. Candle Co.**$39.07**4.3★**▲ 215%**](https://www.amazon.com/dp/B0DPNL487V) [**P.F. Candle Co. Ojai Lavender Classic Standard Scented Soy Wax Candle (7.2 oz) 40-50 Hour Burn Time Amber Glass Jar Made in The U.S.A.**P.F. Candle Co.**$25.39**3.9★**▲ 188%**](https://www.amazon.com/dp/B09QW4X8GF) [**Scented Candles for Home 8 Pack Soy Wax Candle Set Scented Candles Gift Set Aromatherapy Candles Amber Jar Vintage Apothecary Style 8 Scents Gift Set**Feibao**$28.56**4.5★**▲ 175%**](https://www.amazon.com/dp/B0CR7L79Q2)
**~~View all trending →~~**
## **What buyers say about pf candle co**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Amazing Scent”*
**Quality-Overall**8%
*“Candles are of good quality”*
**Brightness/Shine/Glow**5%
*“great candle”*
**Durability**3%
*“Long lasting and a pretty bottle to boot”*
**Gifting Purpose**2%
*“Convenient for gifts”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Value For Money**2%
*“I would say that Ive absolutely gotten my values worth within this purchase”*
**Warmth**2%
*“Candle warmer”*
**Locally Manufactured**2%
*“A quality, American-made product”*
**Size-Overall**2%
*“they've been a great fit for my space”*
### **What buyers complain about **
**Smell**52%
*“The candle produced no scent”*
**Size-Overall**7%
*“Tiny + Quick Burning”*
**Value For Money**6%
*“it's not worth the money”*
**Quality-Overall**4%
*“Trash”*
**Durability**2%
*“doesn't last long”*
**Color**2%
*“makes my walls black”*
**Strength**2%
*“Kinda weak”*
**Paint Quality**2%
*“Candle created an awful black smoke that painted whole room”*
**Flammable**2%
*“Burns to fast”*
**Color Fading/Discoloration**1%
*“Glass discolored”*
### **Top return reasons **
**Smell**69%
**Size-Overall**11%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Leak-Proof**2%
**Diffuse Mechanism**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Strength**1%
## **Common questions**
- **Is pf candle co profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 20 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the pf candle co niche?**
- 5 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pf candle co?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for pf candle co peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pf candle co niche?**
- Listings span $11.93–$46.98; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.
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