---
title: "Petroleum Jelly Tube — $859K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/petroleum-jelly-tube"
last_updated: "2026-08-10T21:42:24.143Z"
locale: en
meta:
description: "Niche score 44/100 · $859K/yr market · 488K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $859K/yr market · 488K searches/yr · $10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Petroleum Jelly Tube — $859K/yr Amazon US Niche (2026) - Flapen"
---
# **petroleum jelly tube**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 17Conversion 98Competition 19Returns 99Price range 39Avg price 41Brand share 11Review moat 24Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$859K**
$859K/yr · 488K searches
**Avg price**
**Okay****$10.91**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.41–$22.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,358.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, petroleum jelly tube is a $859K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **petroleum jelly tube market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$655K–$873K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- Vaseline34% - Curad27% - Kendall25% - CareAll6% - Amazon Essentials4% - Aquaphor2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/petroleum-jelly-tube/trend)
## **Top petroleum jelly tube search terms**
- **vaseline tube**127K/yr-25.0%13.8% conv. - **petroleum jelly squeeze tube**114K/yr-20.0%14.5% conv. - **petroleum jelly tube**63K/yr+2.0%11.2% conv. - **curad petroleum jelly**41K/yr-7.8%23.4% conv. - **vaseline petroleum jelly tube**24K/yr-35.0%11.3% conv. - **vaseline squeeze tube**17K/yr-22.1%13.9% conv. - **vaseline in a tube**15K/yr-20.4%11.9% conv. - **vaseline tube petroleum jelly**15K/yr-26.3%13.5% conv. - **vasoline small tube**3K/yr>1,000%15.4% conv. - **vaseline tubes**12K/yr-20.3%11.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/petroleum-jelly-tube/search-terms)
## **Top petroleum jelly tube products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$172K30%$258K40%$344K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**4.6★281 rev](https://www.amazon.com/dp/B0FWKW898Q) [2**Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each**Kendall**$8.53**4.8★3,975 rev](https://www.amazon.com/dp/B074JGJDMY) [3**CURAD Petroleum Jelly Skin Protectant Ointment for Dry Cracked Skin 1 oz Tube (12 Pack)**Curad**$19.13**4.7★4,558 rev](https://www.amazon.com/dp/B005FGLK08) [4**CURAD Petroleum Jelly Skin Protectant and Moisturizer 1 oz. Tube**Curad**$4.57**4.7★4,558 rev](https://www.amazon.com/dp/B00CPPR8YO) [5**Vaseline Pure Ultra White Petroleum Jelly Ointment Kendall 2-pack 3.25 oz. each**Kendall**$6.58**4.7★2,630 rev](https://www.amazon.com/dp/B00BM1137A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Original Healing Jelly 3 Pack White Petrolatum Skin Protectant for Mess-Free Moisturizing On-the-Go with 3x Purified Purity Guaranteed Formula 6.8 oz**Vaseline**$22.35**281 rev4mo ago](https://www.amazon.com/dp/B0GSCJBRB4) [**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**281 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [**CareALL Petroleum Jelly 4 Oz. Tube (6 Pack) Unscented 100% Pure White Petrolatum Jelly USP Moisturizer for Dry Cracked Skin and Lips Protectant for Minor Cuts Scrapes Burns.**CareAll**$15.48**330 rev2y ago](https://www.amazon.com/dp/B0CZSJSBR4) [**Amazon Essentials Petroleum Jelly White Petrolatum Skin Protectant Unscented 3.75 Ounce 1-Pack (Previously Amazon Basics)**Amazon Essentials**$3.41**11,081 rev4y ago](https://www.amazon.com/dp/B09HHBYQXY) [**Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each**Kendall**$8.53**3,975 rev8y ago](https://www.amazon.com/dp/B074JGJDMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Original Healing Jelly 3 Pack White Petrolatum Skin Protectant for Mess-Free Moisturizing On-the-Go with 3x Purified Purity Guaranteed Formula 6.8 oz**Vaseline**$22.35**4.6★**▲ 277%**](https://www.amazon.com/dp/B0GSCJBRB4) [**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**4.6★**▲ 145%**](https://www.amazon.com/dp/B0FWKW898Q) [**CURAD Petroleum Jelly Skin Protectant Ointment for Dry Cracked Skin 1 oz Tube (12 Pack)**Curad**$19.13**4.7★**— 1%**](https://www.amazon.com/dp/B005FGLK08) [**Amazon Essentials Petroleum Jelly White Petrolatum Skin Protectant Unscented 3.75 Ounce 1-Pack (Previously Amazon Basics)**Amazon Essentials**$3.41**4.7★**— 3%**](https://www.amazon.com/dp/B09HHBYQXY) [**CURAD Petroleum Jelly Skin Protectant Healing Ointment for Dry Cracked Skin 144 Count Packets**Curad**$16.76**4.8★**— 6%**](https://www.amazon.com/dp/B00CPPR9UC)
**~~View all trending →~~**
## **What buyers say about petroleum jelly tube**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Overall, product is good and moisturizes lips”*
**Moist/Dry**16%
*“Excellent Moisturizer”*
**Value For Money**11%
*“Great deal”*
**Ease Of Use**8%
*“Easy on the go”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Suitability Dry Skin**4%
*“helps a lot with dry skin”*
**Efficiency**4%
*“works quickly”*
**Size-Overall**4%
*“handy size and good to have on hand”*
**Soft Feel**3%
*“Feels good”*
**Allergies**2%
*“No allergies”*
### **What buyers complain about **
**Ease Of Use**13%
*“Hard to open”*
**Size-Overall**11%
*“HUGE”*
**Moist/Dry**7%
*“I had very dry”*
**Thickness**5%
*“Too thick to squeeze”*
**Allergies**5%
*“most things cause a rash”*
**Quality-Overall**4%
*“Poor Quality”*
**Value For Money**4%
*“Waste of money”*
**Oily/Greasy**3%
*“To me its to greasy”*
**Durability**3%
*“Busted during first use”*
**Smell**2%
*“No funny or strong scent”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Value For Money**7%
**Defective Material/Parts**4%
**Product Condition**4%
**Functionality-Overall**4%
**Smell**2%
**Texture/Consistency-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is petroleum jelly tube profitable to sell on Amazon United States?**
- The niche generates $859K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the petroleum jelly tube niche?**
- 7 brands and 87 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in petroleum jelly tube?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Moist/Dry. The return rate is 0.2%.
- **When does demand for petroleum jelly tube peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the petroleum jelly tube niche?**
- Listings span $3.41–$22.35; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.
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